2021T2 VirtualTSM/Participant Information/Lui Yu Qi

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About Lui Yu Qi

SMU email: yuqi.lui.2018@business.smu.edu.sg
Linkedin: [1]
Academic Year: 3
Degree: Business
Major: Marketing, Retail Management

Why Virtual TSM?

What motivates you to join TSM?
I have a technology business idea that I would like to explore, however, I face difficulty in finding guidance and advice from industry experts like yourself. Also, I hope to gain insights on the best industry practices and techniques that would polish my business pitch. I would appreciate greatly if you can provide me the opportunity to get on board to your course to widen my learning and playing field.

Where would you like to visit virtually?
Alibaba Tiktok Paktor Amazon

Starting a business

What types of business interest you?
Fast paced, progressive mindset, and hyper-growth company like Shopee and Amazon interest me. As a company grows bigger, it's easy for them to fall into the trap of focusing process over results, which ultimately causes growth to become little or negligent. I hope to gain deeper insight on how business leaders manage complex operation/ build progressive mindset among their employees/ overcome business headwinds/ and the Key Trends and Upcoming Innovation that I should be aware of.

What plan do you have in starting a business?
I intend to start in my final year studies after my CCA tenancy and part time work at Shopee. I believe that it will be a revolutionary technological product in the pets industry.

Past Experiences

Shopee Current Business Development Intern (FMCG)
• Assisted in managing key accounts sales by using data driven strategy for the Toys, Kids, Babies category to drive sales • Conducted weekly competitor intelligence analysis, and negotiate with merchants for competitive pricing

Pacific Tech Jun – Jul’20 Strategy Intern • Initiated new business verticals to drive sales across ASEAN; Piloted a revamped communication strategy using WhatsApp and Facebook; Effectively increased partners’ subscription & followings by 50%

Love, Bonito Singapore Holdings May – Jul’19 Strategy Intern • Executed store launch plans for SG Funan Mall and HK; Achieved massive success at HK as revenue exceeded the management monthly target (SGD 105,000) within first 2 weeks; Strategised and influenced the hyper-growth strategy for SG's operation from 2019 to 2022

• Created an automated dashboard framework for Market Expansion Plan and reduced analysis time for management team by 60%; Automated manual data entry process and simplified large data sets into strategic performance indicators across 11 key markets

• Coordinated budgets effectively with various department and developed/ managed project timeline to drive operational excellence; Negotiated contracts and prices for cost effective purchasing

Jumbo Seafood Sep – Dec’17 Strategy Intern • Travelled to 4 Cities (ID, TH, VN, SG) for 7 weeks to gather consumer insights through in-depth interviews; Conducted competitor, market, investment, financial and location analysis

• Identified optimal go-to market models for entry into TH and VN in 2019 which has delivered an increase revenue of 5.5% (SGD2.1 million) compared to 2018 FY

Proctor and Gamble Mar – Apr’16 Research & Development Intern Leader • Strategised product growth plans through leading white space for the Elderly in Singapore; Prototypes and ideas were brought in-house for further R&D

What keeps you ticking?

The desire to make the world a better place for all with technology