Difference between revisions of "2021T2 VirtualTSM/Participant Information/Brandon"
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While it is a dream of mine to start my own business, I have not taken the leap of faith to do so yet. My own personal criteria in being ready to start my own business is:<br> | While it is a dream of mine to start my own business, I have not taken the leap of faith to do so yet. My own personal criteria in being ready to start my own business is:<br> | ||
1. A unique idea that can significantly add value (compared to prevailing market offerings) to consumers<br> | 1. A unique idea that can significantly add value (compared to prevailing market offerings) to consumers<br> | ||
| − | 2. Experience in managing business operations (e.g. what is the GTM, financial modelling, management of online platforms, etc)<br><br> | + | 2. Experience in managing business operations and strategy (e.g. what is the GTM, financial modelling, management of online platforms, etc)<br><br> |
I am confident that my modules in SMU, compounded with the breadth of internship experience that I had, have significantly improved my abilities to get a grasp on 2. However, 1 is still something I am actively hoping to achieve, while balancing considerations such as sustainability and market longevity.<br><br> | I am confident that my modules in SMU, compounded with the breadth of internship experience that I had, have significantly improved my abilities to get a grasp on 2. However, 1 is still something I am actively hoping to achieve, while balancing considerations such as sustainability and market longevity.<br><br> | ||
But an idea that I am keen to experiment on in the future is to build up my own animation franchise. I love great stories and characters and I am a big fan of animation/cartoon brands that appeal to people of all ages - like Pokemon, the world's most highly valued media franchise brand! In terms of character designs or personalities - the sky's the limit. But I am hoping to create characters that are cute and relatable with distinct and interesting personalities. Due to YouTube's strong network effects, I could possibly leverage it as a free-to-start platform to publish video stories or episodes of these characters. But as long as consumers build-up affinity with the brand, I can work towards developing it into a franchise. Via a licensing model, I can work with retailers (product collaborations with brands in apparel, consumables, hardlines, etc) and even live entertainment venues like shopping malls, museums and theme parks to breathe more life into the franchise and earn from royalty revenues. I strongly believe that "content is king" and I think the number 1 priority is to create an engaging world that features the lovable characters to build-up a fanbase and affinity for these characters. Aside from Pokemon as a success story, other modern brands that have developed into successful franchises like such are We Bare Bears, the Sanrio Characters, Kakao Friends and Line Friends. | But an idea that I am keen to experiment on in the future is to build up my own animation franchise. I love great stories and characters and I am a big fan of animation/cartoon brands that appeal to people of all ages - like Pokemon, the world's most highly valued media franchise brand! In terms of character designs or personalities - the sky's the limit. But I am hoping to create characters that are cute and relatable with distinct and interesting personalities. Due to YouTube's strong network effects, I could possibly leverage it as a free-to-start platform to publish video stories or episodes of these characters. But as long as consumers build-up affinity with the brand, I can work towards developing it into a franchise. Via a licensing model, I can work with retailers (product collaborations with brands in apparel, consumables, hardlines, etc) and even live entertainment venues like shopping malls, museums and theme parks to breathe more life into the franchise and earn from royalty revenues. I strongly believe that "content is king" and I think the number 1 priority is to create an engaging world that features the lovable characters to build-up a fanbase and affinity for these characters. Aside from Pokemon as a success story, other modern brands that have developed into successful franchises like such are We Bare Bears, the Sanrio Characters, Kakao Friends and Line Friends. | ||
Revision as of 15:06, 12 October 2020
Contents
About Brandon
SMU email: brandon.ho.2017@business.smu.edu.sg
LinkedIn: https://www.linkedin.com/in/ho-jun-en-brandon/
Academic Year: 4
Degree: Business
Major: Finance
Hi! This is me from a very distant past when travelling was still the main thing I could look forward to after every school semester... :")
This was a happy moment when I discovered that the hotel I was staying at in Jarkata's Borobudur Hotel, had a mini-replica of the ACTUAL Borobudur in the hotel garden!
Why Virtual TSM?
Starting a Business?
- What types of business interest you?
Ecommerce, Cloud, Digital Aggregators, FinTech, Media & FMCG.
Ecommerce, Cloud, Digital Aggregators, FinTech: I love how modern businesses are challenging the status quo and embracing disruptive business models to improve connectivity, security, accessibility and also redefine consumer experiences while creating even more value than ever before.
Media: The modern media conglomerate business model fascinates me (Disney/Comcast/WarnerAT&T). I love how the different business units work closely together to build up brands and franchises that empower each other to create an experience for consumers to be mesmerised in.
FMCG: My favourite part about FMCG is learning from the innovation in both product differentiation and marketing strategies, with a new-focus on sustainability in the recent decade.
- What plan do you have in starting a business?
While it is a dream of mine to start my own business, I have not taken the leap of faith to do so yet. My own personal criteria in being ready to start my own business is:
1. A unique idea that can significantly add value (compared to prevailing market offerings) to consumers
2. Experience in managing business operations and strategy (e.g. what is the GTM, financial modelling, management of online platforms, etc)
I am confident that my modules in SMU, compounded with the breadth of internship experience that I had, have significantly improved my abilities to get a grasp on 2. However, 1 is still something I am actively hoping to achieve, while balancing considerations such as sustainability and market longevity.
But an idea that I am keen to experiment on in the future is to build up my own animation franchise. I love great stories and characters and I am a big fan of animation/cartoon brands that appeal to people of all ages - like Pokemon, the world's most highly valued media franchise brand! In terms of character designs or personalities - the sky's the limit. But I am hoping to create characters that are cute and relatable with distinct and interesting personalities. Due to YouTube's strong network effects, I could possibly leverage it as a free-to-start platform to publish video stories or episodes of these characters. But as long as consumers build-up affinity with the brand, I can work towards developing it into a franchise. Via a licensing model, I can work with retailers (product collaborations with brands in apparel, consumables, hardlines, etc) and even live entertainment venues like shopping malls, museums and theme parks to breathe more life into the franchise and earn from royalty revenues. I strongly believe that "content is king" and I think the number 1 priority is to create an engaging world that features the lovable characters to build-up a fanbase and affinity for these characters. Aside from Pokemon as a success story, other modern brands that have developed into successful franchises like such are We Bare Bears, the Sanrio Characters, Kakao Friends and Line Friends.
Experiences
Internships/Work Experience
- Amazon Web Services - Partner Development Intern
- UOB-SMU Asian Enterprise Institute - Student Consultant
- NBCUniversal - Licensing & Brand Management Intern
- Maybank Singapore - Managed Investments Intern
- Teaching Assistant for OPIM101 Decision Analytics
School Involvement
- SMU Rotaract Club - Organising Committee, Project Bloom
- The Mentoring Circle - Mentee & Organising Committee for Odyssey 2019
- EYE Investment - Events' Subcommittee
What keeps me ticking?
Professionally (Why I work hard): I aspire to be passionate about my work, grow & learn new things/skills everyday, deliver real impact to my stakeholders, build up a happy & collaborative work culture and become a qualified mentor to inspire budding young juniors just like how my seniors have inspired me.
Personally (What I work hard for): Quality time with loved ones, travel, food and Nintendo Switch games!
