Difference between revisions of "1415T2g1 South Korea/Project Teams/Team 7/Companies"
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=== About Company === | === About Company === | ||
| − | Mango Plate is a personalized restaurant discovery service located in South Korea launched in October 2013. The original intention of launching this service was to help foreigners living in Korea find good food. Since its launch, the application has also gained popularity with local tech-savvy foodies. | + | Mango Plate is a personalized restaurant discovery service located in South Korea launched in October 2013. |
| + | The original intention of launching this service was to help foreigners living in Korea find good food. | ||
| + | Since its launch, the application has also gained popularity with local tech-savvy foodies. | ||
=== Vision & Mission === | === Vision & Mission === | ||
Revision as of 10:20, 13 February 2015
IS427: Technopreneurship Study Mission South korea
| About Us | Our Companies | Our Reflection |
| Date | Action |
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| <> | <> |
Contents
Company Name
MangoPlate
About Company
Mango Plate is a personalized restaurant discovery service located in South Korea launched in October 2013. The original intention of launching this service was to help foreigners living in Korea find good food. Since its launch, the application has also gained popularity with local tech-savvy foodies.
Vision & Mission
To become the market leader for restaurant recommendations
About MangoPlate's App
A prototype was released in April 2013 and the application was officially launched in October 2013. Mango Plate is available on Google Play and iTunes store as well as on their website www.mangoplate.com.
Motivation
Interacting with expats led them to realize that finding restaurants with good food as a foreigner was a difficult task. Also, there was a need for a reliable platform which could distinguish genuine food reviews from commissioned reviews. Hence, the founders decided to build an application to help foreigners find good restaurants recommended by genuine sources.
Unique Selling Point (USP)
There are many websites that recommended places to visit. However, the authenticity and reliability of these reviews and recommendations are questionable. Sometimes, bloggers will offer good reviews to promote restaurants in exchange for payments. Also, blogs are all over the internet and this makes finding suitable restaurants a chore. Hence, MangoPlate was created to simplify the review process, make recommendations more reliable and make searching much easier for end users.
The company's marketing slogan is “Discover Restaurants Through Trusted People”. MangoPlate's differentiating factor from other restaurant discovery applications is it's dedication to provide recommendations based on trusted reviews. There are currently more than 200,000 restaurants in the database. The search algorithm takes into account each user’s food preferences and personal profile. It also leverages on information from the user’s social networks to customize recommendations and this simulates the idea of personally asking trusted sources for recommendations. Also, MangoPlate connects users to other users with the same taste preferences, even if they are not friends, thereby building a validated profile of taste and preference. To maintain the accuracy of recommendations, MangoPlate has vowed not to support sponsored posts.
Learning Points
References
P.S <insert more sections based on the research>
