Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic"

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=====Strengths=====
 
=====Strengths=====
# (Product) Convenient<br/>
+
* (Product) Convenient<br/>
** No need for multple cameras or angles
+
# No need for multple cameras or angles
** Compact and functional, portable  
+
# Compact and functional, portable  
  
## Caters to different customer needs<br/>
+
* Caters to different customer needs<br/>
** Variances in products and services (packages)
+
# Variances in products and services (packages)
** Venturing into a B2B2C model to reach consumer-end products  
+
# Venturing into a B2B2C model to reach consumer-end products  
  
### Comprehensive & usable software<br/>
+
* Comprehensive & usable software<br/>
** Virtual Tour Suite needs little technical skill, expertise or experience to use
+
# Virtual Tour Suite needs little technical skill, expertise or experience to use
  
#### Product outreach<br/>
+
* Product outreach<br/>
** Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). [http://www.kolor.com/blog-en/2012/10/29/kolor-discontinues-the-resale-of-girocam-here-is-why/%20 Though discontinued recently], they have an established customer base there.
+
# Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). [http://www.kolor.com/blog-en/2012/10/29/kolor-discontinues-the-resale-of-girocam-here-is-why/%20 Though discontinued recently], they have an established customer base there.
** Collaborations: Mobile app test concept for real estate: [http://www.kwikweb.co.za/giropticafric/custom/The%20Picket%20Fence%20%20Information%20Pack%20.pdf The Picket Fence]
+
# Collaborations: Mobile app test concept for real estate: [http://www.kwikweb.co.za/giropticafric/custom/The%20Picket%20Fence%20%20Information%20Pack%20.pdf The Picket Fence]
  
 
=====Weaknesses=====
 
=====Weaknesses=====

Revision as of 17:01, 24 October 2013

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Giroptic-Logo.png


About Giroptic

Founding Team

Technology

Business Model

Collaborations& Activities

SWOT Analysis

Strengths
  • (Product) Convenient
  1. No need for multple cameras or angles
  2. Compact and functional, portable
  • Caters to different customer needs
  1. Variances in products and services (packages)
  2. Venturing into a B2B2C model to reach consumer-end products
  • Comprehensive & usable software
  1. Virtual Tour Suite needs little technical skill, expertise or experience to use
  • Product outreach
  1. Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). Though discontinued recently, they have an established customer base there.
  2. Collaborations: Mobile app test concept for real estate: The Picket Fence
Weaknesses

* Need internet connection to utilize software
* B2B2C preposition still in transition

Opportunities

* (Enhance): Offline version
* (Expand): Online mediums
* (Expand): Conservation projects
* Security companies: e.g. Ademco

Threats

* Competitive services: Imatronics
* Similar products: GoPro
* B2C market players: Bubblescope
* Other imaging technology offerings: redsea, 360vr

Proposed Business Strategy

Proposed Market Strategy

Key Learning Points

References