1415T2g1 South Korea/Project Teams/Team 3/Companies

                    IS427: Technopreneurship Study Mission South korea                                     

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Progress Updates

Date	Action
28th Jan 2015	Sent a request email to Seoul TOPIS
31st Jan 2015	Sent FB Message to Seoul TOPIS
3rd Feb 2015	Sent an follow up email and FB Message to Seoul TOPIS
4th Feb 2015	Confirmed the trip schedule with Seoul TOPIS via FB

Companies

Company Seoul TOPIS

About Company

Seoul TOPIS, an integrated transport information and service system, launched in 2004 to support government officials in shaping sophisticated transport policy through collection and analysis of real-time data. The TOPIS-data based information service helps passengers to better plan their journeys and select the best modes of transportation by flagging congestion areas, giving estimated travel times, and providing bus arrival and waiting times.

TOPIS key functions include data collection and integration, operation and control, information pooling and usage, improved service and information sharing, mitigation of traffic congestion, incident management, using data for policy making, remote enforcement for illegal parking, and bus management.

What motivates Seoul TOPIS

When public transportation companies in crisis were not able to provide good service for users, more citizens took to the streets in small cars – worsening the situation. As streets become increasingly congested and bus companies continued to suffer, Seoul City decided to transform the bus system into a quasi-public operation

Strategy

• Transform bus system into a quasi-public operation
• Upgrade system to manage not only buses, but also all other transit-related system (excluding traffic signals)

Timeline

Organization

Solution

• TOPIS Center manages and gathers information from all public transportation in Seoul
• Center’s success derives from establishing scientific transportation policies based on collected data

Impact

• Data collection allows Seoul City to conduct new analysis that wasn’t possible before
• Bus companies benefit from establishment of fair and transparent competition system
• One unit integrated fare program improve service by allowing bus and subway riders to use all transit systems with only one card
• Satisfaction rate for public transportation as grown from less than 50 percent to 85-90 percent

How it Works

Enormous amount of data from road and video sensors, GPS, Taxi cab credit card readers, citizen and driver report, Wi-Fi networks, CCTV and unattended surveillance devices are processed by the Center’s databases. This real-time information is then distributed to citizens via smartphone apps, signboards at the bus stops and a web portal

Vision

Learning Points

- Support private tech companies in their efforts to expand abroad
The municipal government is sparing no efforts to support related businesses in exporting their intelligent transport management technologies. As the city annually receives as many as 1,300 foreign officials a year, it has built the ITS-Friendship where Korean intelligent transportation system firms get connected and socialized with the foreign city officials.

- Standardize the ITS Utilizing its technology and experience
Seoul plans to develop a standard platform for an intelligent transport system and apply it to other domestic governments and share it with foreign cities. Using a standard platform will help many foreign cities to introduce intelligent transportation system without much initial investment, even though they might lack the necessary skills and experience.

References

• http://www.cisco.com/c/dam/en/us/solutions/collateral/industry-solutions/case-study-ioe-seoul-topis.pdf
• https://www.youtube.com/watch?v=YQ7AbusMATE&gl=SG&hl=en-GB
• https://www.youtube.com/watch?v=YA7BNfNi9vE
• http://www.slideshare.net/simrc/seoul-public-transportation

Company KBS

About KBS

KBS today is different from when it started in 1926. Managed by the Cho Dae-hyun - the current President and CEO of KBS - KBS is now the largest television network in
Korea! It has up to 6 radio channels, 8 TV channels, 4 digital multimedia broadcasting channels and 2 international channels!

KBS is well known for producing variety shows differently, and the audience love that its variety shows are more natural and less scripted! The entertainment value keeps its
audience hooked and keep coming back for more! Personally, I enjoyed watching Return of the Superman!!

Mission
Living by the mission "Creative Media You Trust", KBS ensures the following as well:

1. We represent Korea as the nation’s flagship broadcaster
2. We produce top-quality content
3. We provide beneficial service without discrimination
4. We contribute to democratic formation of public opinion and social integration
5. We enhance Korean cultural values

Vision
KBS aims to "Rock the World" by taking it "Beyond TV"!

Values
KBS values their audience the most. Thus, they ensure that the following core values are met:
1. Impartiality: We pledge to be impartial
2. Innovation: We continuously innovate and create
3. Passion: Passion is our power
4. Communication: One KBS! We communicate

KBS' Core Business

KBS places its focus on:

KBS' Structre

KBS' Organisational Chart

Main Station

Local Station

KBS' Latest News

42nd anniversary
KBS celebrates its 42nd anniversary as a public sector broadcaster this March! Congrats KBS!

MOU between KBS and Daum Kakao
Last month, KBS has signed a MOU with the 2nd largest Web Portal Communications - Daum - and the number 1 in the mobile messenger firm - Kakao! The merger of Daum
and Kakao has brought about a 71% increase in their operating profits in the last quarter of the year. The operating profits increased significantly to SGD$59 million!

We hope that the new agreement between KBS and Daum Kakao will bring KBS to greater heights and more profits!

Launch of Creative Content Center
In the last quarter of last year, KBS launched its first Creative Content Center to better plan, produce and manage innovative content to enhance its production standard.
With this new center, they aim to capture both local and global audiences effectively.

References

http://en.wikipedia.org/wiki/Korean_Broadcasting_System
http://kbs.listedcompany.com/misc/AR/20140325-KBS-AR2013-EN-02.pdf
http://english.kbs.co.kr/about/overview_01.html
http://en.wikipedia.org/wiki/Korean_Broadcasting_System
http://english.kbs.co.kr/about/overview_02.html
http://english.kbs.co.kr/about/Latest_at.html?page=1&No=8008452
http://world.kbs.co.kr/english/news/news_Ec_detail.htm?No=102795
http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=3000897
http://english.kbs.co.kr/about/Latest_at.html?page=1&No=8008402