Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Ghent: Zeticon"

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== About Us ==
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{| style="width: 100%" border="1"
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|-
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! style="background-color:#191970; color: white" width="18%" | [[1314T1g1 | <font color="#ffffff" size=3><b>Home</b></font>]]
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Course_Information | <font color="#ffffff" size=3><b>Course Information</b></font>]] 
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Participants | <font color="#ffffff" size=3><b>Participants</b></font>]]
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Cities | <font color="#ffffff" size=3><b>Cities</b></font>]]
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! style="background-color:#696969; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Organizations | <font color="#ffffff" size=3><b>Startups</b></font>]]
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== About Zeticon ==
  
 
[[Image:Zeticon.png]]
 
[[Image:Zeticon.png]]
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Zeticon is a media asset management platform that helps media intensive companies to manage digital asset such as storage, retrieval and distribution. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.
 
Zeticon is a media asset management platform that helps media intensive companies to manage digital asset such as storage, retrieval and distribution. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.
  
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== Founders ==
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== Founder ==
  
 
Enprove was founded by Bruno Van Den Bossche[http://be.linkedin.com/in/brvdb].
 
Enprove was founded by Bruno Van Den Bossche[http://be.linkedin.com/in/brvdb].
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Zeticon offers 2 main products of varied options:
 
Zeticon offers 2 main products of varied options:
 
<br>
 
<br>
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* Pro
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* Mediahaven Pro
 
:: Subscription model  
 
:: Subscription model  
  
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* Studio
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* Mediahaven Studio
 
:# Installation fees
 
:# Installation fees
 
:# Licensing
 
:# Licensing
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::::*Faceted Search
 
::::*Faceted Search
 
::::*Natural Language Processing
 
::::*Natural Language Processing
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== SWOT ==
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[[Image:ZeticonSWOT.jpg]]
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== Business Expansion Strategy ==
 +
 +
=== Enhance ===
 +
*Introduce novice-friendly flavour
 +
**Simplified interface
 +
**Reduced functionality, limited storage
 +
**Free
 +
**Capture market share of amateur content creators
 +
**Convert them to paying users when their needs grow
 +
 +
===Expand===
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*Target emerging market without entrenched competitors
 +
*Reach untapped consumers
 +
*Easier entry without data migration hassles
 +
 +
== Asia Entry Strategy ==
 +
 +
=== Why Asia? ===
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*Wide recognition of cloud computing
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*Prevalence of cost-cutting measures
 +
*Hi-speed Internet infrastructures in place
 +
 +
====Where?====
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*Indonesia
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**The next big thing in digital media
 +
**Large number of upcoming content creators
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**Green field opportunities
 +
 +
=== How to enter? ===
 +
* Partnerships with emerging cloud providers
 +
**Cloud computing is still taking off in Indonesia
 +
***Slow user adoption
 +
***Lack of knowledge of cloud business model
 +
**Zeticon can help demonstrate the value
 +
 +
* Indonesian Cloud
 +
** Cloud provider
 +
** Currently resells collaboration, ERP and finance SaaS
 +
** Has a slew of clients in the content creation sectors
 +
** Zeticon can resell their software under Indonesian Cloud
 +
 +
=== Adaptation required ===
 +
* Focus on private SaaS segment
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** “.. Indonesian customers still have no trust to put their data outside their local site...several reasons came up to this issue, such as security, confidentiality, etc..”
 +
** “...for example, in order to be able to use our cloud services … we suggested our client to lease a bandwidth capacity of minimal 5 Mbps, which cost 12 million rupiahs a month... can you imagine how we can provide our cloud services to the SMEs...”

Latest revision as of 22:36, 31 October 2013

Home Course Information Participants Cities Startups


About Zeticon

Zeticon.png

Zeticon is a media asset management platform that helps media intensive companies to manage digital asset such as storage, retrieval and distribution. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.

Founder

Enprove was founded by Bruno Van Den Bossche[1].

Business Model

Zeticon offers 2 main products of varied options:

  • Mediahaven Pro
Subscription model
  • Mediahaven Studio
  1. Installation fees
  2. Licensing

Innovation & Technology

Value Proposition (Pro)

  • Easily manage large number of digital assets at a fraction of costs
  • Benefits of cloud
  1. No upfront infrastructure costs
  2. No IT support costs
  3. Easily scalable
  4. Reliable
  5. Allow businesses to focus on business solely

Value Proposition (Studio)

  • Easily manage large number of digital assets
  • Benefits of private cloud
  1. Scalable
  2. Reliable
  3. Allow businesses to focus on business
  4. Customisability
  5. Increased data privacy
Marketing Strategy
  • Target Market
  1. (Pro) SMEs, public entities
  2. (Studio) Broadcasters, content creators
  • Promotion
  1. Brochure
  2. Promotional video
  3. Participations in conventions & exhibitions
Products

MediahavenPro.png

  • Software as a Service (SaaS)
  1. Application & data is hosted by Zeticon
  2. Updates & maintenance managed by Zeticon
  3. Client accesses through the Internet
  4. No installation/set up needed


MediahavenStudio.png

  • Private cloud SaaS
  1. Application & data is hosted by client
  2. Updates & maintenance managed by client
  3. Client accesses through the Internet or Intranet
  4. Customisable
  5. Allows integration with existing systems


MediahavenAnalytics.png

  • Analytics
  1. Plugin engine
  2. Search across large volume of unstructured data
  • Faceted Search
  • Natural Language Processing

SWOT

ZeticonSWOT.jpg

Business Expansion Strategy

Enhance

  • Introduce novice-friendly flavour
    • Simplified interface
    • Reduced functionality, limited storage
    • Free
    • Capture market share of amateur content creators
    • Convert them to paying users when their needs grow

Expand

  • Target emerging market without entrenched competitors
  • Reach untapped consumers
  • Easier entry without data migration hassles

Asia Entry Strategy

Why Asia?

  • Wide recognition of cloud computing
  • Prevalence of cost-cutting measures
  • Hi-speed Internet infrastructures in place

Where?

  • Indonesia
    • The next big thing in digital media
    • Large number of upcoming content creators
    • Green field opportunities

How to enter?

  • Partnerships with emerging cloud providers
    • Cloud computing is still taking off in Indonesia
      • Slow user adoption
      • Lack of knowledge of cloud business model
    • Zeticon can help demonstrate the value
  • Indonesian Cloud
    • Cloud provider
    • Currently resells collaboration, ERP and finance SaaS
    • Has a slew of clients in the content creation sectors
    • Zeticon can resell their software under Indonesian Cloud

Adaptation required

  • Focus on private SaaS segment
    • “.. Indonesian customers still have no trust to put their data outside their local site...several reasons came up to this issue, such as security, confidentiality, etc..”
    • “...for example, in order to be able to use our cloud services … we suggested our client to lease a bandwidth capacity of minimal 5 Mbps, which cost 12 million rupiahs a month... can you imagine how we can provide our cloud services to the SMEs...”
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