Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Ghent: Zeticon"

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== About Us ==
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{| style="width: 100%" border="1"
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|-
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! style="background-color:#191970; color: white" width="18%" | [[1314T1g1 | <font color="#ffffff" size=3><b>Home</b></font>]]
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Course_Information | <font color="#ffffff" size=3><b>Course Information</b></font>]] 
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Participants | <font color="#ffffff" size=3><b>Participants</b></font>]]
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Cities | <font color="#ffffff" size=3><b>Cities</b></font>]]
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! style="background-color:#696969; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Organizations | <font color="#ffffff" size=3><b>Startups</b></font>]]
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|}
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== About Zeticon ==
  
 
[[Image:Zeticon.png]]
 
[[Image:Zeticon.png]]
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Zeticon is a media asset management platform that helps media intensive companies to manage digital asset such as storage, retrieval and distribution. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.
 
Zeticon is a media asset management platform that helps media intensive companies to manage digital asset such as storage, retrieval and distribution. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.
  
−
== Founders ==
+
== Founder ==
  
 
Enprove was founded by Bruno Van Den Bossche[http://be.linkedin.com/in/brvdb].
 
Enprove was founded by Bruno Van Den Bossche[http://be.linkedin.com/in/brvdb].
  
 
== Business Model ==  
 
== Business Model ==  
−
Zeticon provides their clients with 3 options:
+
Zeticon offers 2 main products of varied options:
 
<br>
 
<br>
 +
* Mediahaven Pro
 +
:: Subscription model
 +
 +
* Mediahaven Studio
 +
:# Installation fees
 +
:# Licensing
 +
 +
== Innovation & Technology ==
 +
 +
==== Value Proposition (Pro) ====
 +
* Easily manage large number of digital assets at a fraction of costs
 +
* Benefits of cloud
 +
:# No upfront infrastructure costs
 +
:# No IT support costs
 +
:# Easily scalable
 +
:# Reliable
 +
:# Allow businesses to focus on business solely
 +
 +
==== Value Proposition (Studio) ====
 +
* Easily manage large number of digital assets
 +
* Benefits of private cloud
 +
:# Scalable
 +
:# Reliable
 +
:# Allow businesses to focus on business
 +
:# Customisability
 +
:# Increased data privacy
 +
 +
===== Marketing Strategy =====
 +
* Target Market
 +
:# (Pro) SMEs, public entities
 +
:# (Studio) Broadcasters, content creators
 +
 +
* Promotion
 +
:# Brochure
 +
:# Promotional video
 +
:# Participations in conventions & exhibitions
 +
 +
===== Products =====
 
[[Image:mediahavenPro.png]]
 
[[Image:mediahavenPro.png]]
  
Line 39: Line 87:
 
::::*Natural Language Processing
 
::::*Natural Language Processing
  
−
== Innovation & Technology ==
+
== SWOT ==
 +
 
 +
[[Image:ZeticonSWOT.jpg]]
 +
 
 +
== Business Expansion Strategy ==
 +
 
 +
=== Enhance ===
 +
*Introduce novice-friendly flavour
 +
**Simplified interface
 +
**Reduced functionality, limited storage
 +
**Free
 +
**Capture market share of amateur content creators
 +
**Convert them to paying users when their needs grow
  
−
==== Value Proposition (Pro) ====
+
===Expand===
−
* Easily manage large number of digital assets at a fraction of costs
+
*Target emerging market without entrenched competitors
−
* Benefits of cloud
+
*Reach untapped consumers
−
:# No upfront infrastructure costs
+
*Easier entry without data migration hassles
−
:# No IT support costs
 
−
:# Easily scalable
 
−
:# Reliable
 
−
:# Allow businesses to focus on business solely
 
  
−
==== Value Proposition (Studio) ====
+
== Asia Entry Strategy ==
−
* Easily manage large number of digital assets
 
−
* Benefits of private cloud
 
−
:# Scalable
 
−
:# Reliable
 
−
:# Allow businesses to focus on business
 
−
:# Customisability
 
−
:# Increased data privacy
 
  
−
===== Marketing Strategy =====
+
=== Why Asia? ===
−
* Target Market
+
*Wide recognition of cloud computing
−
:# (Pro) SMEs, public entities
+
*Prevalence of cost-cutting measures
−
:# (Studio) Broadcasters, content creators
+
*Hi-speed Internet infrastructures in place
  
−
* Promotion
+
====Where?====
−
:# Brochure
+
*Indonesia
−
:# Promotional video
+
**The next big thing in digital media
−
:# Participations in conventions & exhibitions
+
**Large number of upcoming content creators
 +
**Green field opportunities
  
 +
=== How to enter? ===
 +
* Partnerships with emerging cloud providers
 +
**Cloud computing is still taking off in Indonesia
 +
***Slow user adoption
 +
***Lack of knowledge of cloud business model
 +
**Zeticon can help demonstrate the value
  
−
===== Revenue Model =====
+
* Indonesian Cloud
−
* Pro
+
** Cloud provider
−
:# Subscription model
+
** Currently resells collaboration, ERP and finance SaaS
 +
** Has a slew of clients in the content creation sectors
 +
** Zeticon can resell their software under Indonesian Cloud
  
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* Studio
+
=== Adaptation required ===
−
:# Installation fees
+
* Focus on private SaaS segment
−
:# Licensing
+
** “.. Indonesian customers still have no trust to put their data outside their local site...several reasons came up to this issue, such as security, confidentiality, etc..”
 +
** “...for example, in order to be able to use our cloud services … we suggested our client to lease a bandwidth capacity of minimal 5 Mbps, which cost 12 million rupiahs a month... can you imagine how we can provide our cloud services to the SMEs...”

Latest revision as of 22:36, 31 October 2013

Home Course Information Participants Cities Startups


About Zeticon

Zeticon.png

Zeticon is a media asset management platform that helps media intensive companies to manage digital asset such as storage, retrieval and distribution. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.

Founder

Enprove was founded by Bruno Van Den Bossche[1].

Business Model

Zeticon offers 2 main products of varied options:

  • Mediahaven Pro
Subscription model
  • Mediahaven Studio
  1. Installation fees
  2. Licensing

Innovation & Technology

Value Proposition (Pro)

  • Easily manage large number of digital assets at a fraction of costs
  • Benefits of cloud
  1. No upfront infrastructure costs
  2. No IT support costs
  3. Easily scalable
  4. Reliable
  5. Allow businesses to focus on business solely

Value Proposition (Studio)

  • Easily manage large number of digital assets
  • Benefits of private cloud
  1. Scalable
  2. Reliable
  3. Allow businesses to focus on business
  4. Customisability
  5. Increased data privacy
Marketing Strategy
  • Target Market
  1. (Pro) SMEs, public entities
  2. (Studio) Broadcasters, content creators
  • Promotion
  1. Brochure
  2. Promotional video
  3. Participations in conventions & exhibitions
Products

MediahavenPro.png

  • Software as a Service (SaaS)
  1. Application & data is hosted by Zeticon
  2. Updates & maintenance managed by Zeticon
  3. Client accesses through the Internet
  4. No installation/set up needed


MediahavenStudio.png

  • Private cloud SaaS
  1. Application & data is hosted by client
  2. Updates & maintenance managed by client
  3. Client accesses through the Internet or Intranet
  4. Customisable
  5. Allows integration with existing systems


MediahavenAnalytics.png

  • Analytics
  1. Plugin engine
  2. Search across large volume of unstructured data
  • Faceted Search
  • Natural Language Processing

SWOT

ZeticonSWOT.jpg

Business Expansion Strategy

Enhance

  • Introduce novice-friendly flavour
    • Simplified interface
    • Reduced functionality, limited storage
    • Free
    • Capture market share of amateur content creators
    • Convert them to paying users when their needs grow

Expand

  • Target emerging market without entrenched competitors
  • Reach untapped consumers
  • Easier entry without data migration hassles

Asia Entry Strategy

Why Asia?

  • Wide recognition of cloud computing
  • Prevalence of cost-cutting measures
  • Hi-speed Internet infrastructures in place

Where?

  • Indonesia
    • The next big thing in digital media
    • Large number of upcoming content creators
    • Green field opportunities

How to enter?

  • Partnerships with emerging cloud providers
    • Cloud computing is still taking off in Indonesia
      • Slow user adoption
      • Lack of knowledge of cloud business model
    • Zeticon can help demonstrate the value
  • Indonesian Cloud
    • Cloud provider
    • Currently resells collaboration, ERP and finance SaaS
    • Has a slew of clients in the content creation sectors
    • Zeticon can resell their software under Indonesian Cloud

Adaptation required

  • Focus on private SaaS segment
    • “.. Indonesian customers still have no trust to put their data outside their local site...several reasons came up to this issue, such as security, confidentiality, etc..”
    • “...for example, in order to be able to use our cloud services … we suggested our client to lease a bandwidth capacity of minimal 5 Mbps, which cost 12 million rupiahs a month... can you imagine how we can provide our cloud services to the SMEs...”
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