Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Ghent: Zeticon"

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(Created page with "== About Us == Image:Zeticon.png Zeticon offers advanced software tools and services which help media intensive companies and organizations manage their digital media co...")
 
 
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== About Us ==
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{| style="width: 100%" border="1"
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! style="background-color:#191970; color: white" width="18%" | [[1314T1g1 | <font color="#ffffff" size=3><b>Home</b></font>]]
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Course_Information | <font color="#ffffff" size=3><b>Course Information</b></font>]] 
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Participants | <font color="#ffffff" size=3><b>Participants</b></font>]]
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! style="background-color:#191970; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Cities | <font color="#ffffff" size=3><b>Cities</b></font>]]
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! style="background-color:#696969; color: white" width="18%" | [[IS427:AY1314T1_Europe_%28G1%29_-_Organizations | <font color="#ffffff" size=3><b>Startups</b></font>]]
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== About Zeticon ==
  
 
[[Image:Zeticon.png]]
 
[[Image:Zeticon.png]]
  
−
Zeticon offers advanced software tools and services which help media intensive companies and organizations manage their digital media content. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.
+
Zeticon is a media asset management platform that helps media intensive companies to manage digital asset such as storage, retrieval and distribution. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.
  
−
== Founders ==
+
== Founder ==
  
 
Enprove was founded by Bruno Van Den Bossche[http://be.linkedin.com/in/brvdb].
 
Enprove was founded by Bruno Van Den Bossche[http://be.linkedin.com/in/brvdb].
  
 
== Business Model ==  
 
== Business Model ==  
−
Enprove provides their clients with 2 options:
+
Zeticon offers 2 main products of varied options:
 
<br>
 
<br>
−
1) A monthly subscription
+
* Mediahaven Pro
−
<br>
+
:: Subscription model
−
2) A upfront setup fee
 
  
−
In essence, they help their clients in measuring cooling COPs, quickly detecting refrigerant leaks and low machine efficiencies or other energy losses.
+
* Mediahaven Studio
 +
:# Installation fees
 +
:# Licensing
  
 
== Innovation & Technology ==
 
== Innovation & Technology ==
  
−
==== Value Proposition ====
+
==== Value Proposition (Pro) ====
−
* Monitor and guards energy efficiency
+
* Easily manage large number of digital assets at a fraction of costs
−
* Enhance efficiency of maintenance team
+
* Benefits of cloud
−
* Reduce energy bill
+
:# No upfront infrastructure costs
−
* Benefits of cloud computing
+
:# No IT support costs
 +
:# Easily scalable
 +
:# Reliable
 +
:# Allow businesses to focus on business solely
 +
 
 +
==== Value Proposition (Studio) ====
 +
* Easily manage large number of digital assets
 +
* Benefits of private cloud
 +
:# Scalable
 +
:# Reliable
 +
:# Allow businesses to focus on business
 +
:# Customisability
 +
:# Increased data privacy
 +
 
 +
===== Marketing Strategy =====
 +
* Target Market
 +
:# (Pro) SMEs, public entities
 +
:# (Studio) Broadcasters, content creators
 +
 
 +
* Promotion
 +
:# Brochure
 +
:# Promotional video
 +
:# Participations in conventions & exhibitions
 +
 
 +
===== Products =====
 +
[[Image:mediahavenPro.png]]
 +
 
 +
* Software as a Service (SaaS)
 +
:# Application & data is hosted by Zeticon
 +
:# Updates & maintenance managed by Zeticon
 +
:# Client accesses through the Internet
 +
:# No installation/set up needed
 +
 
 +
 
 +
[[Image:mediahavenStudio.png]]
 +
 
 +
* Private cloud SaaS
 +
:# Application & data is hosted by client
 +
:# Updates & maintenance managed by client
 +
:# Client accesses through the Internet or Intranet
 +
:# Customisable
 +
:# Allows integration with existing systems
 +
 
 +
 
 +
[[Image:mediahavenAnalytics.png]]
 +
 
 +
* Analytics
 +
:# Plugin engine
 +
:# Search across large volume of unstructured data
 +
::::*Faceted Search
 +
::::*Natural Language Processing
 +
 
 +
== SWOT ==
 +
 
 +
[[Image:ZeticonSWOT.jpg]]
 +
 
 +
== Business Expansion Strategy ==
 +
 
 +
=== Enhance ===
 +
*Introduce novice-friendly flavour
 +
**Simplified interface
 +
**Reduced functionality, limited storage
 +
**Free
 +
**Capture market share of amateur content creators
 +
**Convert them to paying users when their needs grow
 +
 
 +
===Expand===
 +
*Target emerging market without entrenched competitors
 +
*Reach untapped consumers
 +
*Easier entry without data migration hassles
 +
 
 +
== Asia Entry Strategy ==
 +
 
 +
=== Why Asia? ===
 +
*Wide recognition of cloud computing
 +
*Prevalence of cost-cutting measures
 +
*Hi-speed Internet infrastructures in place
  
−
===== Enalyzer =====
+
====Where?====
−
* Tracks energy consumption
+
*Indonesia
−
* Detects energy losses and leaks in systems
+
**The next big thing in digital media
−
* Works with existing monitoring systems
+
**Large number of upcoming content creators
−
* SaaS model
+
**Green field opportunities
  
−
Enalyzer goes beyond standard reporting. It factors in environmental data when making decisions.
+
=== How to enter? ===
 +
* Partnerships with emerging cloud providers
 +
**Cloud computing is still taking off in Indonesia
 +
***Slow user adoption
 +
***Lack of knowledge of cloud business model
 +
**Zeticon can help demonstrate the value
  
−
[[Image:Enalyzer.png]]
+
* Indonesian Cloud
 +
** Cloud provider
 +
** Currently resells collaboration, ERP and finance SaaS
 +
** Has a slew of clients in the content creation sectors
 +
** Zeticon can resell their software under Indonesian Cloud
  
−
===== Target Market =====
+
=== Adaptation required ===
−
* Industrial energy customers
+
* Focus on private SaaS segment
−
* Multisite businesses
+
** “.. Indonesian customers still have no trust to put their data outside their local site...several reasons came up to this issue, such as security, confidentiality, etc..”
−
* Local governments
+
** “...for example, in order to be able to use our cloud services … we suggested our client to lease a bandwidth capacity of minimal 5 Mbps, which cost 12 million rupiahs a month... can you imagine how we can provide our cloud services to the SMEs...”

Latest revision as of 22:36, 31 October 2013

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About Zeticon

Zeticon.png

Zeticon is a media asset management platform that helps media intensive companies to manage digital asset such as storage, retrieval and distribution. Their aim is to help customers address the needs of modern-day media consumers while controlling privacy and security issues. MediaHaven is a (private) SaaS solution for media asset management that helps you manage the storage, retrieval, and distribution of digital media assets. Designed as a SaaS solution from the start, it offers unparalleled cost-efficiency and scalability.

Founder

Enprove was founded by Bruno Van Den Bossche[1].

Business Model

Zeticon offers 2 main products of varied options:

  • Mediahaven Pro
Subscription model
  • Mediahaven Studio
  1. Installation fees
  2. Licensing

Innovation & Technology

Value Proposition (Pro)

  • Easily manage large number of digital assets at a fraction of costs
  • Benefits of cloud
  1. No upfront infrastructure costs
  2. No IT support costs
  3. Easily scalable
  4. Reliable
  5. Allow businesses to focus on business solely

Value Proposition (Studio)

  • Easily manage large number of digital assets
  • Benefits of private cloud
  1. Scalable
  2. Reliable
  3. Allow businesses to focus on business
  4. Customisability
  5. Increased data privacy
Marketing Strategy
  • Target Market
  1. (Pro) SMEs, public entities
  2. (Studio) Broadcasters, content creators
  • Promotion
  1. Brochure
  2. Promotional video
  3. Participations in conventions & exhibitions
Products

MediahavenPro.png

  • Software as a Service (SaaS)
  1. Application & data is hosted by Zeticon
  2. Updates & maintenance managed by Zeticon
  3. Client accesses through the Internet
  4. No installation/set up needed


MediahavenStudio.png

  • Private cloud SaaS
  1. Application & data is hosted by client
  2. Updates & maintenance managed by client
  3. Client accesses through the Internet or Intranet
  4. Customisable
  5. Allows integration with existing systems


MediahavenAnalytics.png

  • Analytics
  1. Plugin engine
  2. Search across large volume of unstructured data
  • Faceted Search
  • Natural Language Processing

SWOT

ZeticonSWOT.jpg

Business Expansion Strategy

Enhance

  • Introduce novice-friendly flavour
    • Simplified interface
    • Reduced functionality, limited storage
    • Free
    • Capture market share of amateur content creators
    • Convert them to paying users when their needs grow

Expand

  • Target emerging market without entrenched competitors
  • Reach untapped consumers
  • Easier entry without data migration hassles

Asia Entry Strategy

Why Asia?

  • Wide recognition of cloud computing
  • Prevalence of cost-cutting measures
  • Hi-speed Internet infrastructures in place

Where?

  • Indonesia
    • The next big thing in digital media
    • Large number of upcoming content creators
    • Green field opportunities

How to enter?

  • Partnerships with emerging cloud providers
    • Cloud computing is still taking off in Indonesia
      • Slow user adoption
      • Lack of knowledge of cloud business model
    • Zeticon can help demonstrate the value
  • Indonesian Cloud
    • Cloud provider
    • Currently resells collaboration, ERP and finance SaaS
    • Has a slew of clients in the content creation sectors
    • Zeticon can resell their software under Indonesian Cloud

Adaptation required

  • Focus on private SaaS segment
    • “.. Indonesian customers still have no trust to put their data outside their local site...several reasons came up to this issue, such as security, confidentiality, etc..”
    • “...for example, in order to be able to use our cloud services … we suggested our client to lease a bandwidth capacity of minimal 5 Mbps, which cost 12 million rupiahs a month... can you imagine how we can provide our cloud services to the SMEs...”
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