Difference between revisions of "1415T2g1 South Korea/Project Teams/Team 5/Companies/TextAt"

From IS427
Jump to navigation Jump to search
 
(13 intermediate revisions by the same user not shown)
Line 66: Line 66:
 
! width=20% | Date !! Action
 
! width=20% | Date !! Action
 
|-
 
|-
| 06 Feb 2015 || Emailed CEO
+
| 06 Feb 2015 || Emailed CEO  
 
|-
 
|-
 
| 21 Feb 2015 || CEO Replied stating he is interested in knowing more
 
| 21 Feb 2015 || CEO Replied stating he is interested in knowing more
Line 78: Line 78:
 
|}
 
|}
 
[[File:Scatter lab.png|thumbnail|left|Company logo]]
 
[[File:Scatter lab.png|thumbnail|left|Company logo]]
<font size="4">
+
<font size="3">
 
Scatter Lab Inc. was founded in 2011 by CEO Kim Jongyoun. The company's focus is to make sense of Chat Data from our messaging applications. Since it was founded, Scatter Lab had garnered investments from Korea Venture Investment Corp. Till date, the company had launched 2 mobile applications. Both of which is aimed at making sense of text data to improve romantic relationships.  
 
Scatter Lab Inc. was founded in 2011 by CEO Kim Jongyoun. The company's focus is to make sense of Chat Data from our messaging applications. Since it was founded, Scatter Lab had garnered investments from Korea Venture Investment Corp. Till date, the company had launched 2 mobile applications. Both of which is aimed at making sense of text data to improve romantic relationships.  
  
Line 90: Line 90:
 
|}
 
|}
 
<font size="3">
 
<font size="3">
[[File:TEXTAT.png|thumbnail|700|right|TEXTAT]]
+
{| border="0" cellspacing="0"  cellpadding="15px"
''' [http://www.textat.co.kr/ TEXTAT] ''' <br/>
+
|-
TEXTAT was an university project during Mr Kim's last semester. After the project, he thought it could be an interesting business. So he called his high-school friends who were also developers and started working on TEXTAT.  
+
| colspan=2 | <font size="4">'''TEXTAT''' - ''"Emotion analysis service based on mobile chatting data."''</font>
 +
|-
 +
| [[File:TEXTAT.png|200px|center|http://www.textat.co.kr/]]
 +
| TEXTAT was an university project during Jongyoun's last semester. After the project, he thought it could be an interesting business. So he called his high-school friends who were also developers and started working on TEXTAT.  
  
 
After 2 years of struggling to develop the analysis model, TEXTAT was officially launched in 2013. It is a mobile application that makes use of Chat Data from KakaoTalk and Line. Users answer a few background questions and then upload a thread of messages into the TEXTAT system to find out if they can add “benefits” to their friend-status.
 
After 2 years of struggling to develop the analysis model, TEXTAT was officially launched in 2013. It is a mobile application that makes use of Chat Data from KakaoTalk and Line. Users answer a few background questions and then upload a thread of messages into the TEXTAT system to find out if they can add “benefits” to their friend-status.
  
 
The team behind this app analyzed 1.2 billion text messages (including stickers and emoticons) and are confident that their system can accurately predict the emotional patterns underlying the conversation.  
 
The team behind this app analyzed 1.2 billion text messages (including stickers and emoticons) and are confident that their system can accurately predict the emotional patterns underlying the conversation.  
 
+
|- style="vertical-align:middle;"
[[File:Ginger.png|thumbnail|700|right|Ginger<br/><font size="2"><i>"A.I. that understands your relationship"</i></font>]]
+
| style="text-align:center;"| ''User's push data into TEXTAT and it outputs graphs and reports on his/her current status with the target (guy/girl). Users can pay more for a more thorough report.''
 +
| [[File:textat_screencap.png|350px|center]]
 +
|}
 
<br/>
 
<br/>
''' [http://iamginger.net/ Ginger] ''' <br/>
+
{| border="0" cellspacing="0"  cellpadding="15px"
Ginger, recently launched in 2015, is the latest application Scatter Lab has to offer. If you have used Google Now or know what it is, Ginger is basically the relationship version of it. Except that it is yet another mobile application.
+
|-
 +
| colspan=2 | <font size="4">'''Ginger''' - ''"A.I. that understands your relationship"''</font>
 +
| rowspan=2 | [[File:Ginger.png|200px|center|http://iamginger.net/]]
 +
|-
 +
| colspan=2 | Ginger, recently launched in 2015, is the latest application Scatter Lab has to offer. If you have used Google Now or know what it is, Ginger is basically the relationship version of it. Except that it is yet another mobile application.
  
 
Ginger does real-time analysis using chat data from Between. Users log in with their Between ID and Ginger will start analysing your chat data. It starts recording metadata (e.g. keywords, location, topics, reply time, message length, etc.) and creates cards based on the metadata. At the end, Ginger pushes the cards to the users.  
 
Ginger does real-time analysis using chat data from Between. Users log in with their Between ID and Ginger will start analysing your chat data. It starts recording metadata (e.g. keywords, location, topics, reply time, message length, etc.) and creates cards based on the metadata. At the end, Ginger pushes the cards to the users.  
 +
|- style="vertical-align:middle;"
 +
| [[File:ginger_screencap1.png|400px|center]]
 +
| [[File:ginger_screencap2.png|400px|center]]
 +
| style="text-align:center;" | ''The card feature analyzes your texts, takes note of what the user's partner says and organise it as cards. This makes it easy for users to read and they'll be notified via push notification.''
 +
|}
 
</font>
 
</font>
  
Line 109: Line 123:
 
|style="padding:0.4em; text-align:left; border:2px dashed #C0C0C0" width="10%" | <font color="#000000">The Founders</font>
 
|style="padding:0.4em; text-align:left; border:2px dashed #C0C0C0" width="10%" | <font color="#000000">The Founders</font>
 
|}
 
|}
=== CEO JongYoun, Kim ===
+
=== CEO Jongyoun, Kim ===
<font size="4">
+
<font size="3">
 
''“There is no better time in Korea’s history than now to make an impact and be an entrepreneur.” - Jongyoun, Kim, CEO Scatter Lab Inc.''
 
''“There is no better time in Korea’s history than now to make an impact and be an entrepreneur.” - Jongyoun, Kim, CEO Scatter Lab Inc.''
 
+
{| border="1" cellspacing="0"  cellpadding="15px"
{| border="1"
 
 
|-  
 
|-  
| [[File:KimJongyoun.jpg|left|<strong><i>CEO JongYoun Kim</i></strong><br/>]]  
+
| [[File:KimJongyoun.jpg|center|<strong><i>CEO JongYoun Kim</i></strong><br/>]]  
| rowspan=2 | Mr Kim graduated from Yonsei University in 2011 with an MBA and second major in Sociology. He had a particular interest for mathematical sociology. During College that he became interested in chat data. Long story short, he wanted to know how a particular girl felt about him and he felt that he could utilise the text data to pick up signals in a more scientific manner.  
+
| rowspan=2 | Jongyoun graduated from Yonsei University in 2011 with an MBA and second major in Sociology. He had a particular interest for mathematical sociology. During College that he became interested in chat data. Long story short, he wanted to know how a particular girl felt about him and he felt that he could utilise the text data to pick up signals in a more scientific manner.  
  
 
By the time this project of his manage to attract a government grant, he had to decide between a conglomerate job and the startup. The project garnered support within KakaoTalk and what was a pet project gradually grew towards the formation of Scatter Lab's first product, TEXTAT.  
 
By the time this project of his manage to attract a government grant, he had to decide between a conglomerate job and the startup. The project garnered support within KakaoTalk and what was a pet project gradually grew towards the formation of Scatter Lab's first product, TEXTAT.  
  
Prior to founding Scatter Lab, JongYoun's experience include:
+
Prior to founding Scatter Lab, Jongyoun's experience include:
 
*Intern, Ministry of Foreign Affairs (06/2008 – 06/2009)
 
*Intern, Ministry of Foreign Affairs (06/2008 – 06/2009)
 
*Editor-in-chief, Scatterbrain (March 2010 – Present)
 
*Editor-in-chief, Scatterbrain (March 2010 – Present)
Line 134: Line 147:
 
! Short description
 
! Short description
 
|- style="vertical-align:middle;"
 
|- style="vertical-align:middle;"
| [[File:Sunggu_Hwang.jpg|thumbnail|left|<strong><i>Sunggu Hwang</i></strong>]]
+
| [[File:Sunggu_Hwang.jpg|center|<strong><i>Sunggu Hwang</i></strong>]]
 
| style="text-align:center;" | CTO
 
| style="text-align:center;" | CTO
| style="text-align:center;" | He was a server developer from Daum Communications (now merged with Kakao) and have had experience working on big data server project such as mail and messenger. Hence Mr Kim believed he was a good fit to the team.
+
| style="text-align:center;" | He was a server developer from Daum Communications (now merged with Kakao) and have had experience working on big data server project such as mail and messenger. Hence, Jongyoun believed he was a good fit to the team.
 
|- style="vertical-align:middle;"
 
|- style="vertical-align:middle;"
| [[File:Jaepil_Lim.jpg|thumbnail|left|<strong><i>Jaepil Lim</i></strong>]]
+
| [[File:Jaepil_Lim.jpg|center|<strong><i>Jaepil Lim</i></strong>]]
 
| style="text-align:center;" | Developer
 
| style="text-align:center;" | Developer
 
| style="text-align:center;" | High-school friend who does development
 
| style="text-align:center;" | High-school friend who does development
 
|- style="vertical-align:middle;"
 
|- style="vertical-align:middle;"
| [[File:Jooho_Jang.jpg|thumbnail|left|<strong><i>Jooho Jang</i></strong>]]
+
| [[File:Jooho_Jang.jpg|center|<strong><i>Jooho Jang</i></strong>]]
 
| style="text-align:center;" | Developer
 
| style="text-align:center;" | Developer
 
| style="text-align:center;" | High-school friend who does development
 
| style="text-align:center;" | High-school friend who does development
Line 151: Line 164:
 
|style="padding:0.4em; text-align:left; border:2px dashed #C0C0C0" width="10%" | <font color="#000000">Mission & Vision</font>
 
|style="padding:0.4em; text-align:left; border:2px dashed #C0C0C0" width="10%" | <font color="#000000">Mission & Vision</font>
 
|}
 
|}
<font size="4">
+
<font size="3">
 
'''Mission''' : To understand what "love" is through the use of text analytics and the application of statistics, linguistics, psychology, and machine learning technology.
 
'''Mission''' : To understand what "love" is through the use of text analytics and the application of statistics, linguistics, psychology, and machine learning technology.
 
<br/>
 
<br/>
 
'''Vision''' : To make more people around the world happy
 
'''Vision''' : To make more people around the world happy
 
</font>
 
</font>
 +
<br/>
 +
<br/>
 
{|style="background-color:#ecf0f1; color:#000000; font-family: Impact; font-size:14pt" padding: 5px 0 0 0;" width="100%" cellspacing="0" cellpadding="0" valign="center" border="0"|
 
{|style="background-color:#ecf0f1; color:#000000; font-family: Impact; font-size:14pt" padding: 5px 0 0 0;" width="100%" cellspacing="0" cellpadding="0" valign="center" border="0"|
 
|style="padding:0.4em; text-align:left; border:2px dashed #C0C0C0" width="10%" | <font color="#000000">Learning Points</font>
 
|style="padding:0.4em; text-align:left; border:2px dashed #C0C0C0" width="10%" | <font color="#000000">Learning Points</font>
 
|}
 
|}
<font size="4">
+
<font size="3">
*'''Hobby-turned-Business''' : How does it develop from here? Will it eventually become a global service?
+
#'''Hobby-turned-Business''' : How does it develop from here? Will it eventually become a global service?
*'''Learn to read the environment''' : Making use full use of resource and opportunities given at the right time
+
#* There is a limit to how much you can develop on a hobby. How to continue making a business out of your hobby is what makes your product different.
*'''Business perspective''' : Making use of otherwise difficult to understand data
+
#'''Learn to read the environment''' : What advice would you give given the current flux of startups in Korea?
 +
#* Making use full use of resource and opportunities given at the right time.
 +
#'''Business perspective''' : Making use of otherwise difficult to understand data. What would you like to see chat data being used for other than “to understand love”?
 +
#* There are many ways to do text analysis. Algorithms developed are based on what kind of information you want to gather from the data. Also, development of such algorithms takes many rounds of testing before a successful launch of the application. Hence, it is important to know what the market wants.
 
</font>
 
</font>
  

Latest revision as of 10:35, 17 March 2015


TSM2015Small Logo.png                    IS427: Technopreneurship Study Mission South korea                                     

Home

Course Info

Trip Itinerary

Cast & Roles

Project Teams

Organization

Reflection


About Us Our Companies Our Reflection


Progress Updates
Date Action
06 Feb 2015 Emailed CEO
21 Feb 2015 CEO Replied stating he is interested in knowing more
Companies

Scatter Lab Inc.

About Scatter Lab
Company logo

Scatter Lab Inc. was founded in 2011 by CEO Kim Jongyoun. The company's focus is to make sense of Chat Data from our messaging applications. Since it was founded, Scatter Lab had garnered investments from Korea Venture Investment Corp. Till date, the company had launched 2 mobile applications. Both of which is aimed at making sense of text data to improve romantic relationships.

Scatter Lab is gradually expanding towards Japan and have plans to expand to US and China in the future.


Scatter Lab's products/services

TEXTAT - "Emotion analysis service based on mobile chatting data."
http://www.textat.co.kr/
TEXTAT was an university project during Jongyoun's last semester. After the project, he thought it could be an interesting business. So he called his high-school friends who were also developers and started working on TEXTAT.

After 2 years of struggling to develop the analysis model, TEXTAT was officially launched in 2013. It is a mobile application that makes use of Chat Data from KakaoTalk and Line. Users answer a few background questions and then upload a thread of messages into the TEXTAT system to find out if they can add “benefits” to their friend-status.

The team behind this app analyzed 1.2 billion text messages (including stickers and emoticons) and are confident that their system can accurately predict the emotional patterns underlying the conversation.

User's push data into TEXTAT and it outputs graphs and reports on his/her current status with the target (guy/girl). Users can pay more for a more thorough report.
Textat screencap.png


Ginger - "A.I. that understands your relationship"
http://iamginger.net/
Ginger, recently launched in 2015, is the latest application Scatter Lab has to offer. If you have used Google Now or know what it is, Ginger is basically the relationship version of it. Except that it is yet another mobile application.

Ginger does real-time analysis using chat data from Between. Users log in with their Between ID and Ginger will start analysing your chat data. It starts recording metadata (e.g. keywords, location, topics, reply time, message length, etc.) and creates cards based on the metadata. At the end, Ginger pushes the cards to the users.

Ginger screencap1.png
Ginger screencap2.png
The card feature analyzes your texts, takes note of what the user's partner says and organise it as cards. This makes it easy for users to read and they'll be notified via push notification.

The Founders

CEO Jongyoun, Kim

“There is no better time in Korea’s history than now to make an impact and be an entrepreneur.” - Jongyoun, Kim, CEO Scatter Lab Inc.

CEO JongYoun Kim
Jongyoun graduated from Yonsei University in 2011 with an MBA and second major in Sociology. He had a particular interest for mathematical sociology. During College that he became interested in chat data. Long story short, he wanted to know how a particular girl felt about him and he felt that he could utilise the text data to pick up signals in a more scientific manner.

By the time this project of his manage to attract a government grant, he had to decide between a conglomerate job and the startup. The project garnered support within KakaoTalk and what was a pet project gradually grew towards the formation of Scatter Lab's first product, TEXTAT.

Prior to founding Scatter Lab, Jongyoun's experience include:

  • Intern, Ministry of Foreign Affairs (06/2008 – 06/2009)
  • Editor-in-chief, Scatterbrain (March 2010 – Present)
    • Korean Music Web-magazine
  • CEO, Scatter Lab Inc. (August 2011 – Present)
Facebook
LinkedIn


Other Founders Role Short description
Sunggu Hwang
CTO He was a server developer from Daum Communications (now merged with Kakao) and have had experience working on big data server project such as mail and messenger. Hence, Jongyoun believed he was a good fit to the team.
Jaepil Lim
Developer High-school friend who does development
Jooho Jang
Developer High-school friend who does development

Mission & Vision

Mission : To understand what "love" is through the use of text analytics and the application of statistics, linguistics, psychology, and machine learning technology.
Vision : To make more people around the world happy


Learning Points

  1. Hobby-turned-Business : How does it develop from here? Will it eventually become a global service?
    • There is a limit to how much you can develop on a hobby. How to continue making a business out of your hobby is what makes your product different.
  2. Learn to read the environment : What advice would you give given the current flux of startups in Korea?
    • Making use full use of resource and opportunities given at the right time.
  3. Business perspective : Making use of otherwise difficult to understand data. What would you like to see chat data being used for other than “to understand love”?
    • There are many ways to do text analysis. Algorithms developed are based on what kind of information you want to gather from the data. Also, development of such algorithms takes many rounds of testing before a successful launch of the application. Hence, it is important to know what the market wants.

References

TechinAsia: 19 of the hottest South Korean startups came to Tokyo looking for business partners – here’s our top five favorites
beSUCCESS: Korea’s Changing Landscape for Entrepreneurs
The Huffington Post: Gimme The Green Light! Sseomnam sseomnyeo katok analysis 'text at' Kim Jong-yun interview

P.S <insert more sections based on the research>