2324T1 Tokyo/Participant Information/Lee Jie Ling

About Yourself

SMU email: jieling.lee.2021@scis.smu.edu.sg
Linkedin: https://www.linkedin.com/in/lee-jie-ling/
Academic Year: Year 2 (2021)
Degree: BSc Information Systems (Major in Digitalisation and Cloud Solutions & Business Analytics)

Why Virtual TSM

What motivates you to join TSM?

I have always heard amazing stories about TSM from my seniors and peers who have had incredible experiences in San Francisco and Korea. Unfortunately, I have missed out on the chance to join in the past. My previous work and internship experiences in various start-ups have given me a good understanding of the start-up landscape, the culture, and the challenges that come with it. I have had the privilege of meeting directors who are daring, ambitious, and perseverant, and they have inspired me to think about the possibility of starting my own company. It will be amazing to be able to turn my unique ideas into something tangible that can benefit and bring joy to people.

I believe that TSM will be the perfect first step for me to venture into the world of entrepreneurship. It is not only an opportunity to learn from like-minded peers, but also a chance for me to network with industry partners and dive deeper into the wonders of start-ups. I am excited about the potential of joining TSM and taking my entrepreneurial spirit to the next level.

Where would you like to visit? (Tokyo)

• Favourite Companies

- Nintendo (video game/electronics), Studio Ghibli (animation), CloverWorks (animation)

• Start ups

- Psychic VR Lab (fashion/software)：Psychic VR Lab invests in immersive VR and MR experiences in lifestyle sectors such as fashion / art / culture / music and distribution platform business

- Meleap (sports game): Meleap invests in a new sports and spectator platform by accelerating the power of sports through AR technology

- Ubie（healthcare): Ubie provides AI-based healthcare products, hospital SaaS products, and AI symptom checkers to improve the healthcare sector

- Paypay（fintech): Paypay has provided a convenient payment option that is now widely accepted at stores in Japan. It strives to enable consumers to pay with ease, access great deals, and even pay bills by using only one app

Starting a business

What types of business interest you?

I am incredibly passionate about the virtual and augmented reality industries, as I see immense potential for their application in various industrial fields. Japan, with its renowned VTubers and gaming culture that often incorporate both VR and AR, presents a unique opportunity for me to delve into these cutting-edge technologies and gain invaluable insights.

I am truly captivated by how technology can revolutionize industries and improve people's lives. As a firm believer in putting people at the forefront of all operations, I am drawn to businesses that prioritize the well-being and convenience of their users. I am convinced that technology should be harnessed for the greater good and to benefit society.

What plans do you have in starting a business?

I am actively taking the initiative to identify the pain points within the SMU SCIS community and find innovative solutions to enrich their school lives. I believe that this can be achieved through the creation of open-source projects and business products and services that are freely available to students. On top of that, I dream of harnessing the power of technology, specifically augmented reality, to revolutionize the construction industry.

Having worked as a QS trainee at a construction site, I have firsthand experience of the challenges faced by engineers in their day-to-day tasks. I can vividly envision how augmented reality can transform the way engineers perform calculations, monitor sites, and conduct construction and risk analysis. It is truly inspiring to think about the immense potential of technologies like Project Aria by Meta and Apple glasses by Apple.

I am hopeful that my participation in TSM will allow me to gain valuable insights into relevant industries. With an open mind, I am eager to explore intriguing ideas that could potentially sprout into an amazing business venture.

Past Experiences

Internships/Work Experience:

• 3forge - Solutions Engineer: May '23 - Aug '23
• Works - Front-end Developer: May '22 - Aug '22
• VR+Zone - Digital Marketing Executive: Jan '19 - Apr '19

Co-curricular Activity:

• SMU School of Computing and Information Systems Society (Ellipsis) - Technology Director: Jan '23 - Present
• SMU Business Intelligence & Analytics - Data Associate: Jan '23 - Apr '23
• SMU School of Computing and Information Systems Society (Ellipsis) - Technology Executive: Jan '22 - Dec '22
• SMU Women in Tech - Google Ignite Mentee: Aug '22 - Oct '22

Teaching Experience:

• Ellipsis Data Management Workshop - TA: Apr '23
• Coders Assembly - PHP TA (Coding Clinic): Feb '23
• Coders Assembly - Python Mentor: Aug '22 - Dec '22

Competitions:

• Finalists for Elipsis x Goldman Sachs Hackathon 2022

Volunteering Experience:

• Sparks in the Hearth - CSP that aims to raise awareness for the homeless community in Singapore by collaborating with MSF and various volunteering organisations
• LEO Club International - Youth organization of Lions Clubs International which encourages youths to develop leadership qualities by participating in social service activities