Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic"
| Line 22: | Line 22: | ||
== Market Presence == | == Market Presence == | ||
| − | * Geographic: | + | * <b>Geographic:<b/> |
- Belgium, Poland, South Africa, USA, France, Taiwan | - Belgium, Poland, South Africa, USA, France, Taiwan | ||
| − | + | <br/> | |
| − | * Industries: | + | * <b>Industries:<b/><br/> |
| − | - Real Estate | + | - Real Estate<br/> |
| − | - Tourism | + | - Tourism<br/> |
| − | - Gaming and Video | + | - Gaming and Video<br/> |
- Video surveillance and security | - Video surveillance and security | ||
| − | + | <br/> | |
| − | * Focused Expertise: | + | * <b>Focused Expertise:<b/><br/> |
| − | - Virtual Tours | + | - Virtual Tours<br/> |
- 360˚ imaging (photo/video) | - 360˚ imaging (photo/video) | ||
Revision as of 21:59, 24 October 2013
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Contents
About Giroptic
Founding Team
Technology
Business Model
Market Presence
- Geographic:
- Belgium, Poland, South Africa, USA, France, Taiwan
- Industries:
- Real Estate
- Tourism
- Gaming and Video
- Video surveillance and security
- Focused Expertise:
- Virtual Tours
- 360˚ imaging (photo/video)
SWOT Analysis
Strengths
- (Product) Convenient
- No need for multple cameras or angles
- Compact and functional, portable
- Caters to different customer needs
- Variances in products and services (packages)
- Venturing into a B2B2C model to reach consumer-end products
- Comprehensive & usable software
- Virtual Tour Suite needs little technical skill, expertise or experience to use
- Product outreach
- Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). Though discontinued recently, they have an established customer base there.
- Collaborations: Mobile app test concept for real estate: The Picket Fence
Weaknesses
- Need internet connection to utilize software
- Widget, software doesn't run locally, no offline mode
- B2B2C preposition still in transition
- Still transitioning, lackluster in adoption
Opportunities
- (Enhance): Offline version
- (Expand): Online mediums
- The Living Channel (TLC), virutaltourist,com
- (Expand): Conservation projects
- Government & community projects: archaeological monuments/sites, heritage buildings/sites
Threats
- Competitive services: Imatronics
- Also offers software for virtual tours, panoramic views and creations
- Similar products: GoPro (360Heroes range)
- B2C market players: Bubblescope
- Potential competitors with mass market outreach
Proposed Business Strategy
Why Expand to Asia?
- Growing tourism industry
- Record highs in terms of arrivals in 2012, Approximately 89 million people coming to Southeast Asia alone (source)
- Increasing international arrivals
- Strong performance year on year, double digit growth expected in most parts of Asia
- Bustling tourism within Asia
- Many people traveling within the region, huge potential and outreach
- Interest in Asian real estate
- Increase in investor appetite for asian real estate: some US $112 mil invested in 2013 so far
- Foreign investments
- E.g Blackstone, a global investment giant is looking to increase its real estate portfolio in asia (source)
- Technology space
- Acceptability
- Testbed for new B2B2C business model
- Transferable clientele
- Potential clients
Business Strategy
- (Expand): Online mediums
- TLC (who has Singapore as a hub in Asia) - virtualtourist.com (has some functions similar to what is available on tripadvisor, but focuses on user-generated content, photos and videos of places
- Expand): Conservation efforts in Asia:
- Monuments, sites, history
- Potential clients:
- B2B2C approach
Why go into Singapore?
- Tourism Hub – high arrivals volume (14.4milion)
- Established regional hub
- Bustling real estate market
- Top Asian city for real estate investment (source: forbes)
- Conservation efforts
- Mass market & B2B client pool
Proposed Market Strategy
Opportunities
- Work with local stat. boards
- Conservation projects
- Versatile content, multiple relevance
- Client outreach
Strategic Targets
- Stat. boards & organizations
- Singapore Tourism Board (Kickstart fund): The SGD$5 million fund supports the development of innovative lifestyle test-bed events and concepts with strong tourism potential, so as to accelerate smaller-scale innovation that will add to the existing quality tourism software and enhance the vibrancy of Singapore as a tourist destination.
- Application: Live events/ pop-ups services (taking people through a virtual tour of famous/historical/well-known places in Singapore, making interactive exhibits)
- National Heritage Board: Museums and Heritage Trials
- Projects
- Virtual tours & interactive experiences
- Existing security sector (Ademco)
Rollout Plans
- Collaboration & project involvement
- Small mobile team
- Utilize expertise
- Lead-in for future projects
Key Learning Points
References
- Tourism growth projects: http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_barom13_01_jan_excerpt_0.pdf
- Local heritage conservation efforts:
- (local community): http://remembersingapore.wordpress.com/
- (Stat boards/ organizations): http://www.nhb.gov.sg/NHBPortal/Institutions/HeritageConservationCentre;nhbacsessid=QDQnS7LBh09k6dMh4hY52jy0GRRp7PTn1hrfhrp4GsQ9Txk2CGGv!819983914?_afrLoop=13286304337424634&_afrWindowMode=0&_afrWindowId=null#%40%3F_afrWindowId%3Dnull%26_afrLoop%3D13286304337424634%26_afrWindowMode%3D0%26_adf.ctrl-state%3D19qzllzkvk_4
- (Stat boards/ organizations): http://www.yoursingapore.com/content/traveller/en/browse/see-and-do/culture-and-heritage/heritage-sites.html
