Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic"
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===Why Expand to Asia?=== | ===Why Expand to Asia?=== | ||
| − | * Growing tourism industry | + | * Growing tourism industry</br> |
| + | - Record highs in terms of arrivals in 2012, Approximately 89 million people coming to Southeast Asia alone ([http://thediplomat.com/sport-culture/2013/03/12/asia-pacific-tourism-hits-record-highs-in-2012/ source]) | ||
* Increasing international arrivals | * Increasing international arrivals | ||
| + | - Strong performance year on year, double digit growth expected in most parts of Asia | ||
* Bustling tourism within Asia | * Bustling tourism within Asia | ||
| + | - Many people traveling within the region, huge potential and outreach | ||
* Interest in Asian real estate | * Interest in Asian real estate | ||
* Foreign investments | * Foreign investments | ||
Revision as of 21:17, 24 October 2013
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Contents
About Giroptic
Founding Team
Technology
Business Model
Collaborations& Activities
SWOT Analysis
Strengths
- (Product) Convenient
- No need for multple cameras or angles
- Compact and functional, portable
- Caters to different customer needs
- Variances in products and services (packages)
- Venturing into a B2B2C model to reach consumer-end products
- Comprehensive & usable software
- Virtual Tour Suite needs little technical skill, expertise or experience to use
- Product outreach
- Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). Though discontinued recently, they have an established customer base there.
- Collaborations: Mobile app test concept for real estate: The Picket Fence
Weaknesses
- Need internet connection to utilize software
- Widget, software doesn't run locally, no offline mode
- B2B2C preposition still in transition
- Still transitioning, lackluster in adoption
Opportunities
- (Enhance): Offline version
- (Expand): Online mediums
- The Living Channel (TLC), virutaltourist,com
- (Expand): Conservation projects
- Government & community projects: archaeological monuments/sites, heritage buildings/sites
Threats
- Competitive services: Imatronics
- Also offers software for virtual tours, panoramic views and creations
- Similar products: GoPro (360Heroes range)
- B2C market players: Bubblescope
- Potential competitors with mass market outreach
Proposed Business Strategy
Why Expand to Asia?
- Growing tourism industry
- Record highs in terms of arrivals in 2012, Approximately 89 million people coming to Southeast Asia alone (source)
- Increasing international arrivals
- Strong performance year on year, double digit growth expected in most parts of Asia
- Bustling tourism within Asia
- Many people traveling within the region, huge potential and outreach
- Interest in Asian real estate
- Foreign investments
- Technology space
- Testbed for new B2B2C business model
- Transferable clientele
- Potential clients
