IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic

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SWOT Analysis

Strengths

• (Product) Convenient
  

- No need for multple cameras or angles
- Compact and functional, portable

• Caters to different customer needs
  

- Variances in products and services (packages)
- Venturing into a B2B2C model to reach consumer-end products

• Comprehensive & usable software
  

- Virtual Tour Suite needs little technical skill, expertise or experience to use

• Product outreach
  

- Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). Though discontinued recently, they have an established customer base there.
- Collaborations: Mobile app test concept for real estate: The Picket Fence

Weaknesses

• Need internet connection to utilize software
  

- Widget, software doesn't run locally, no offline mode

• B2B2C preposition still in transition
  

- Still transitioning, lackluster in adoption

Opportunities

• (Enhance): Offline version
  
• (Expand): Online mediums
  

- The Living Channel (TLC), virutaltourist,com

• (Expand): Conservation projects
  

- Government & community projects: archaeological monuments/sites, heritage buildings/sites

• Security companies: e.g. Ademco, Henderson
  

Threats

• Competitive services: Imatronics
  

- Also offers software for virtual tours, panoramic views and creations

• Similar products: GoPro (360Heroes range)
  
• B2C market players: Bubblescope
  

- Potential competitors with mass market outreach

• Other imaging technology offerings: redsea, 360vr