Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic"

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* Caters to different customer needs<br/>
 
* Caters to different customer needs<br/>
# Variances in products and services (packages)
+
- Variances in products and services (packages)
# Venturing into a B2B2C model to reach consumer-end products  
+
<br/> - Venturing into a B2B2C model to reach consumer-end products  
  
 
* Comprehensive & usable software<br/>
 
* Comprehensive & usable software<br/>
# Virtual Tour Suite needs little technical skill, expertise or experience to use
+
- Virtual Tour Suite needs little technical skill, expertise or experience to use
  
 
* Product outreach<br/>
 
* Product outreach<br/>
# Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). [http://www.kolor.com/blog-en/2012/10/29/kolor-discontinues-the-resale-of-girocam-here-is-why/%20 Though discontinued recently], they have an established customer base there.
+
- Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). [http://www.kolor.com/blog-en/2012/10/29/kolor-discontinues-the-resale-of-girocam-here-is-why/%20 Though discontinued recently], they have an established customer base there.
# Collaborations: Mobile app test concept for real estate: [http://www.kwikweb.co.za/giropticafric/custom/The%20Picket%20Fence%20%20Information%20Pack%20.pdf The Picket Fence]
+
<br/> - Collaborations: Mobile app test concept for real estate: [http://www.kwikweb.co.za/giropticafric/custom/The%20Picket%20Fence%20%20Information%20Pack%20.pdf The Picket Fence]
  
 
=====Weaknesses=====
 
=====Weaknesses=====

Revision as of 20:59, 24 October 2013

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Giroptic-Logo.png


About Giroptic

Founding Team

Technology

Business Model

Collaborations& Activities

SWOT Analysis

Strengths
  • (Product) Convenient

- No need for multple cameras or angles
- Compact and functional, portable

  • Caters to different customer needs

- Variances in products and services (packages)
- Venturing into a B2B2C model to reach consumer-end products

  • Comprehensive & usable software

- Virtual Tour Suite needs little technical skill, expertise or experience to use

  • Product outreach

- Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). Though discontinued recently, they have an established customer base there.
- Collaborations: Mobile app test concept for real estate: The Picket Fence

Weaknesses
  • Need internet connection to utilize software
  1. Widget, software doesn't run locally, no offline mode
  • B2B2C preposition still in transition
  1. Still transitioning, lackluster in adoption
Opportunities

* (Enhance): Offline version
* (Expand): Online mediums
* (Expand): Conservation projects
* Security companies: e.g. Ademco

Threats

* Competitive services: Imatronics
* Similar products: GoPro
* B2C market players: Bubblescope
* Other imaging technology offerings: redsea, 360vr

Proposed Business Strategy

Proposed Market Strategy

Key Learning Points

References