Difference between revisions of "IS427:AY1314T1 Europe (G1) - Organizations: Lille: Giroptic"

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=====Strengths=====
 
=====Strengths=====
* (Product) Convenient<br/>
+
* (Product) Convenient<br/>
        ** No need for multple cameras or angles
+
** No need for multple cameras or angles
        ** Compact and functional, portable  
+
** Compact and functional, portable  
* Caters to different customer needs<br/>
+
 
* Comprehensive & usable software<br/>
+
* Caters to different customer needs<br/>
* Product outreach<br/>
+
** Variances in products and services (packages)
 +
** Venturing into a B2B2C model to reach consumer-end products
 +
 
 +
* Comprehensive & usable software<br/>
 +
** Virtual Tour Suite needs little technical skill, expertise or experience to use
 +
 
 +
* Product outreach<br/>
 +
** Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). Though discountinued recently, they have an established customer base there.
 +
** Collaborations: Mobile app test concept for real estate: [http://www.kwikweb.co.za/giropticafric/custom/The%20Picket%20Fence%20%20Information%20Pack%20.pdf The Picket Fence]
  
 
=====Weaknesses=====
 
=====Weaknesses=====

Revision as of 16:59, 24 October 2013

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Giroptic-Logo.png


About Giroptic

Founding Team

Technology

Business Model

Collaborations& Activities

SWOT Analysis

Strengths
  • (Product) Convenient
    • No need for multple cameras or angles
    • Compact and functional, portable
  • Caters to different customer needs
    • Variances in products and services (packages)
    • Venturing into a B2B2C model to reach consumer-end products
  • Comprehensive & usable software
    • Virtual Tour Suite needs little technical skill, expertise or experience to use
  • Product outreach
    • Collaborations: Kolor (online platform that offers image-stitching software, virtual tour software and panoramic photography hardware). Though discountinued recently, they have an established customer base there.
    • Collaborations: Mobile app test concept for real estate: The Picket Fence
Weaknesses

* Need internet connection to utilize software
* B2B2C preposition still in transition

Opportunities

* (Enhance): Offline version
* (Expand): Online mediums
* (Expand): Conservation projects
* Security companies: e.g. Ademco

Threats

* Competitive services: Imatronics
* Similar products: GoPro
* B2C market players: Bubblescope
* Other imaging technology offerings: redsea, 360vr

Proposed Business Strategy

Proposed Market Strategy

Key Learning Points

References