Business Analytics

Project type

• Application Project: Team projects and Proposal in week 2, 4-6 members

• Research Project: Prototype development, 2-3 members

• Min grading requirements (None)

Examples:

• Application project: Using APIs and building the prototype sponsors
• Research project:

Project deliverable:

• Application project: 1) a system prototype; 2) documentation of the system
• Research project: 1) a system prototype; 2) an implementation and evaluation report

Frequently Asked Questions

What is the scope requirement of a Business Analytics Track FYP?

Business Analytics (BA) is the process of collecting and processing business data, transforming it into business insights using statistical modeling, and data analytics machine-learning techniques. The goal of BA is to generate business value in terms of efficiency, productivity, and/or revenue.

Therefore, each project in the BA track will have two aspects:

1. Business Aspect:

• What is the business problem you are addressing?
• What is the business value you are attempting create?
• How will the business benefit from the project?

2. Data Analytics Aspect:

• What data will you use?
• Where will it come from?
• What analytics techniques will you deploy?

The project scope should reflect these two aspects and the proposal should clearly articulate the answers to the six questions listed.

We are planning to do project xyz from the “Proposed Projects” on the IS483 Wiki. (Or, we have this project idea xyz.) Does it qualify as a BA project?

Please refer to the first question and ask yourself whether the proposed project satisfies the scoping requirement for a BA project. Please do not send emails to "confirm" or "double-confirm" that the scoping is right. If you can answer the six questions listed in the first FAQ above (three under Business Aspect and three under Data Analytics Aspect), the scoping is right. If you cannot, you need to work harder to answer them.

Are we required to have data on hand to perform the analytics tasks (for example, sentiment analysis)?

Yes. Before you run sentiment analysis, you need the data – clearly. If, by “on hand” you meant “at proposal stage,” not necessarily.

Can we, through our application, gather data and perform the analytics tasks (for example, sentiment analysis)?

Yes, you can have a data collection plan and perform it as part of the project.

We plan to perform analysis on web-scrapped data (e.g. reviews) to determine the appropriate questions for the business to address. Would it be considered an analytical task?

Yes, it would be.

Can we build a dashboard to help the business? Will that satisfy the scoping requirement?

Visual Analytics on its own is usually not big enough in scope for a four- or five-member FYP, and for deriving real business value. However, you can always make case for it in your proposal and let it go through the review process.

With the given Wiki link on FYP project, are the information applicable for both Year 3 Semester 1 and 2 students?

Yes.

What are the requirements / points to note when sourcing for a company outside of the proposed company in Wiki?

No specific requirements, other than the fact that they will have to be willing to share their data with you for the successful completion of the project.

What does the “system prototype” under project deliverable on the wiki mean? Are there any minimum requirements of the system prototype?

By “system prototype,” what is meant is data analytics component of the BA project, and its implementation. There are no special requirements specified other than the scoping requirement of the project itself. Please refer to the first question for scoping information.

What is the scope and complexity for a multi-track project, in this case specifically for BA major?

The BA part of the project should have its scoping consistent with the answer to the first question. Please go through the proposal template (on the IS483 Wiki) and ensure that all sections are completed, which will help with the completeness of the project scope.

What are some of the considerations to decide if the project proposed is suitable as a FYP project?

From the BA perspective, the only criterion is the scope (as in the first question), and a general evaluation of the feasibility of the project.

If we submit our proposal earlier than the deadline, will we get an earlier decision before week?

The decision will be taken as specified in the timeline in the IS483 Wiki regardless of when the proposal is submitted.

Would you be able to review the proposal in advance so that we have a heads up on the feasibility of the project proposal being approved from SMU side?

As a matter of policy, we do not pre-review proposals, as it might unfairly help some teams.

Can we have a meeting to with the track coordinator to ensure that our scoping is correct, and our proposal is good?

For the same reason as in the previous answer, we do not encourage pre-meetings on proposals either. And, due to time constraints, meetings cannot be accommodated during the academic terms (Jan-April and Aug-Nov).

In the unfortunate event of proposal rejection, is there any resubmission window?

There is no resubmission for the proposal, if rejected.

For self-sourced BA projects, are there any specific requirements that we should let the company/organisation know when we talk to them?

There are no specific requirements for self-sourced projects other than the general requirements mentioned the IS483 Wiki. If your project sponsor needs more information about IS483, please ask them to get in touch with the IS483 coordinator.

My question is not answered in this FAQ document. Where can I get a straight answer?

If you have other specific questions, not answered here, please send an email to the BA track coordinator (currently manojt@smu.edu.sg) and the IS483 coordinator (currently subhajitd@smu.edu.sg