IS484 IS Project Experience (FinTech)
Contents
Course Description:
- This is an SMU-X course designed in collaboration with participating Banks, FinTechs, and other FIs, to serve as project sponsors. Collectively, industry sponsors will supply a minimum of 5 projects ideas to select from.
- Students will form teams of 5 or 6, and select one the project ideas to work on. Project selections do not need to be unique, meaning multiple teams can select the same project idea.
- Each student project team will be assigned to a sponsor/mentor and an SMU faculty supervisor.
- Sponsors will provide project scope and management for student teams to have practical industry learning experiences.
- Student teams will have weekly check in meetings, either virtually or physically, with their sponsor.
- Sponsors will specify the technologies to be used, including; development tools/languages, OS, database, 3rd party libraries, target deployment environment e.g. cloud environment.
- Student project teams will be expected to develop a working software application prototype, to be delivered to the sponsor at the end of the course.
Course Prerequisites:
1. Software Project Management (IS212) is a pre-requisite or a co-requisite.
2. Any two (2) track courses from the track that you are declaring for your project. One of these courses can be a co-requisite.
Project Timeline:
| Activities | Timeline | Term 1/ Term 2 | Action By |
|---|---|---|---|
| Project Sourcing and Registration | Week -14 to Week -10 | Form teams. Review the below set of predefined projects provided by Citibank, OCBC, NETS, UBS, and others. Fill up the Project Team Signup Sheet at the below link, listing your preferred projects. FT Track Coordinator will finalize the matching of teams to projects. | Students |
| Project Matching | Week -10 | FT Track Coordinator will finalize the matching of teams to projects. | FT Track Coordinator |
| Proposal | Due before the start of Week -8 | Submit your project proposals to your Track Coordinator(s). For mixed-track teams, both track coordinators need to review your proposal. | Students |
| Decision on Proposal | Week -4 | Your Track Coordinator(s) will confirm that the project has sufficient scope to fulfill your respective track requirements for IS Project Experience. | Track Coordinator, Students, (Optional: Sponsor) |
| Start of Project | Week 1 | Supervisor - Teams | Student |
| Midterm | Week 8 | Presentation | Students, Supervisor, Reviewer (Optional: Sponsor, Track Coordinator) |
| Finals | Week 14 to Week 16 | Presentation | Students, Supervisor, Reviewer (Optional: Sponsor, Track Coordinator) |
Project Team Signup Sheet:
AY2024/25 Term 1
https://docs.google.com/spreadsheets/d/1IDAhC4JiK3RuKnIDQMG5UjJ6I1IiImo81Lu13wAuUxE/edit#gid=491663198
AY2024/25 Term 2
https://docs.google.com/spreadsheets/d/1q-2qNkXGcjPxybU52s-1cazP5k4zhHTYRn7SKxz5Hjg/edit?gid=0#gid=0
Current Projects
| Item | Project Sponsor | Project Description | Project Deliverables | Project Stakeholders |
|---|---|---|---|---|
| 1 | Pending | Pending receipt of new projects from all sponsors | Pending | Pending |
Archived Projects (no longer available)
| Item | Project Sponsor | Project Description | Project Deliverables | Project Stakeholders |
|---|---|---|---|---|
| FY2024/25 Term 1 |
UBS | (Not Selected) News Screener for Relevant Investment Opportunities - Bankers and Investment counselors (ICs) develop deep relationships with clients and provide them with relevant investment and opportunities advice based on client’s needs. Given the current volatile world and lots of information being generated every moment, analysts require smart intelligent tools to sort through all those and provide clients with relevant investment advice in a timely manner. The ask is to develop a tool to scan news, digest and provide news in categories like sector, region and entity, and to provide relevant sentiment of the news. | Students are expected to deliver a system that includes the following:
Students are free to use any visualization & analysis tools, generative AI, APIs and technology of the team’s choice. However, the solution should be hosted in an Azure Cloud. |
Project Coordinator: Ajith Kumar |
| FY2024/25 Term 1 |
UBS | Smart Portfolio Optimizer - A portfolio manager is a person or group of people responsible for investing a mutual, exchange traded or closed-end fund's assets, implementing its investment strategy, and managing day-to-day portfolio trading. Portfolio management can be active or passive, and historical performance records indicate that only a minority of active fund managers consistently beat the market. The ask is to build an intelligent system capable of recommending instruments based on risk tolerance levels and target expected returns, constructing portfolios based on the strategy, and generating orders when there is a change in strategy or cashflow. | Students are expected to deliver a system that includes the following:
Project sponsors will share sufficient context so students can understand how Asset Management functions. Mentors will guide students on portfolio construction and constraints to be applied and will provide sample instrument details. |
Project Coordinator: Ajith Kumar |
| FY2024/25 Term 1 |
UBS | (Not Selected) Client News Screener - IBankers and Investment counselors (ICs) develop deep relationships with clients to understand and better serve their needs. Client Advisors today must manually search through publicly available news sources to both find public appearances or news about their clients to ensure they better understand the background of the client, and recent activity that may indicate investment preferences. The ask is to create a tool that scans publicly available social media and news sources for news about clients and recent posts/views of clients. | Students are expected to deliver the following:
Students are free to use any visualization & analysis tools, generative AI, APIs and technology of the team’s choice. However, the solution should be hosted in an Azure Cloud. |
Project Coordinator: Ajith Kumar |
| FY2024/25 Term 1 |
OCBC | (Not Selected) Intragroup Payments using Digital Tokens - Payments between the customers of OCBC Group (OCBC Singapore to OCBC Hongkong) entities involve FX booking, Cash Transfer, Settlement and Reconciliation. Usually, it takes a day for the beneficiary to receive funds into their account and needs settlement through Nostro-Vostro accounts. This project is to develop a near realtime cross-border clearing and settlement solution for intra group corporate payments using blockchain technology. | Students are expected to deliver the following:
Project sponsors will share sufficient context so students can understand how the Digital Token Transfers & DLT together can speed up payments (within select OCBC group entities). Students may use the existing OCBC Blockchain platform & Payment Engine to execute digital token transfers. |
Project Coordinator: Lim Dedy Daryono |
| FY2024/25 Term 1 |
OCBC | Blockchain Applications (Zero Knowledge Proofs) - Banks rely heavily on transaction auditing to ensure compliance, detect fraud, and maintain the integrity of their financial records. However, traditional auditing methods often involve sharing sensitive transaction details, compromising the privacy and security of customers' financial information.
In this project, we will dive into zero knowledge proofs, a revolutionary concept in the field of cryptography and privacy. Zero knowledge proofs are a mathematical technique that allows one party, called the prover, to convince another party, called the verifier, that a certain statement is true without revealing any additional information about the statement itself. This project aims to utilize Zero Knowledge Proofs in the enhancement of data privacy and protection of the Bank’s customers. Such Zero Knowledge Proofs are intended to be used / integrated alongside the Bank’s blockchain technology stack, such as smart contracts and microservices. |
Students are expected to deliver the following:
Project sponsors will share sufficient context so students can understand its use cases, discussing the benefits and limitations of implementing zero knowledge proofs and how it can benefit end users. The project details, explanation of the zero knowledge proof applications and other useful details will be shared. |
Project Coordinator: Ravindra Kumar |
| FY2024/25 Term 1 |
UOB Kay Hian | Data Analytics Hub - The brokerage currently faces challenges in effectively analyzing the extensive data gathered from various sources. This leads to wastage of resources as they have the potential to create value for the company. The primary objective of this project is to develop a comprehensive data analytics module that acts as the central hub for analyzing data related to the brokerage's online webinars and marketing activities. The module aims to provide actionable insights that enhance the effectiveness of events, webinars, and marketing initiatives. The target audience for this project includes internal stakeholders within the organization who are involved in planning, executing, and evaluating events, webinars, and marketing campaigns. | Students are expected to deliver a system that includes the following:
Project sponsors will provide context to help understand the significance and value of the data analytics hub including detailed insights into current workflows and processes, and information about platforms and types of data collected, facilitating seamless data integration and analysis. |
Project Coordinator: Venice Kong Min Li |
| FY2024/25 Term 1 |
UOB Kay Hian | (Not Selected) Rewards Club - The reliance on outdated manual rewards points systems in our brokerage platform hampers efficiency and fails to meet modern investor demands, hindering competitiveness. This inefficiency not only impacts the productivity of trading representatives but also affects the user experience for clients. The project aims to automate the workflow of the existing rewards system, addressing the inefficiencies of the current manual process. It involves the development of a system that streamlines redemption activities and enhances user experience through a UI/UX revamp. Additionally, the new system will include features such as an audit log of transactions, a management information system (MIS), and a live dashboard for real-time monitoring. | Students are expected to deliver a system that includes the following:
Project sponsors will share sufficient context so students can understand how/where this dashboard brings value to users including detailed information about our current rewards program, user feedback and suggestions for UI/UX revamp, access to relevant data and resources for integration, any regulatory guidelines and compliance requirements. |
Project Coordinator: Alvin Cheong Yi Wei |
| FY2024/25 Term 1 |
Tiger Fund Management | AI Prediction for Asset Allocation - Tiger Fund Management is a fund management company that provides investment solutions including discretionary portfolio management products. We are the sister company of Tiger Brokers. Tiger Brokers is the leading online broker in Singapore, having disrupted the industry with zero commission in the past three years. Portfolio managers struggle with real-time risk assessments for dynamic markets, hindering optimal asset allocation and portfolio optimization. Given that Artificial Intelligence excels in big data, predictive analytics could enhance investment edge by integrating diverse data from sentiment, economics, fundamental, and technical indicators. |
Students are expected to deliver a system that includes the following:
|
Project Coordinator: Edmund Chan |
| FY2024/25 Term 1 |
Tiger Fund Management | (Not Selected) AI Prediction for Sector Allocation - Tiger Fund Management is a fund management company that provides investment solutions including discretionary portfolio management products. We are the sister company of Tiger Brokers. Tiger Brokers is the leading online broker in Singapore, having disrupted the industry with zero commission in the past three years. Portfolio managers struggle with real-time risk assessments for dynamic markets, hindering optimal sector allocation and portfolio optimization. Given that Artificial Intelligence excels in big data, predictive analytics could enhance investment edge by integrating diverse data from sentiment, economics, fundamental, and technical indicators. |
Students are expected to deliver a system that includes the following:
|
Project Coordinator: Edmund Chan |
| FY2024/25 Term 1 |
SMU / Narwhal Financial Systems | Corporate Internet Banking - SMU tBank is a bespoke digital banking platform that we use to support multiple Financial Technology courses at SMU. We have reached the maximum capacity on the current SMU tBank infrastructure, and the performance of the system is degrading which affects student lab exercises. A previous IS484 team has already migrated the SMU tBank backend services from TIBCO BusinessWorks (hosted on AWS) to OutSystems low code application platform. OutSystems is a much more robust and scalable technology platform. This project is to migrate the current SMU tBank Corporate Internet Banking frontend UI from Vue.js to OutSystems.
|
Students are expected to migrate (re-develop) the current SMU tBank Corporate Internet Banking frontend UI from Vue.js to OutSystems, including the following components: Existing features: (to be migrated)
New features:
A previous IS484 team has already migrated the required SMU tBank backend services to OutSystems. All the API documentation will be provided. |
Project Coordinator: Alan Megargel |
| FY2024/25 Term 1 |
SMU / Narwhal Financial Systems | (Not Selected) Automated Clearing House - SMU tBank is a bespoke digital banking platform that we use to support multiple Financial Technology courses at SMU. We have reached the maximum capacity on the current SMU tBank infrastructure, and the performance of the system is degrading which affects student lab exercises. A previous IS484 team has already migrated the SMU tBank backend services from TIBCO BusinessWorks (hosted on AWS) to OutSystems low code application platform. OutSystems is a much more robust and scalable technology platform. This project is to migrate the current SMU tBank Automated Clearing House frontend UI from vanilla javascript to OutSystems.
|
Students are expected to migrate (re-develop) the current SMU tBank Automated Clearing House frontend UI from vanilla javascript to OutSystems, including the following components:
A previous IS484 team has already migrated the required SMU tBank backend services to OutSystems. All the API documentation will be provided. |
Project Coordinator: Alan Megargel |
| FY2023/24 Term 2 |
UBS | Client News Screening - Bankers and Investment Counsellors develop deep relationships with clients to understand and better serve their needs. Client Advisors today must manually search through publicly available news sources to find public appearances or news about their clients, to ensure they better understand the background of the client and their activity that may indicate investment preferences. The ask is to create a tool that scans publicly available information about clients and provides a summary view of the information for Client Advisors. | Students are expected to deliver a tool that does the following:
Students are free to use any visualization & analysis tools, generative AI, APIs and technology of the team’s choice. However, the solution should be hosted in an Azure Cloud. |
Project Coordinator: Ajith Kumar |
| FY2023/24 Term 2 |
UBS | (Project cancelled by UBS) Conversation Data Analytics - Bankers and Investment Counsellors develop deep relationships with clients to understand and better serve their needs. Client Advisors must take notes of conversations, and record actions. This takes time and they can forget things, when they do, client s suffer a suboptimal service. The ask is to create a tool that transcribes audio conversations into text and provides a summary of the conversation for Client Advisors. |
Students are expected to deliver a tool that does the following:
Students are free to use any visualization & analysis tools, generative AI, APIs and technology of the team’s choice. However, the solution should be hosted in an Azure Cloud. |
Project Coordinator: Ajith Kumar |
| FY2023/24 Term 2 |
UBS | Mission Analyst - In technology services monitoring, knowing the status of services is mission critical. Monitoring different components using different monitoring tools it very time consuming. The ask is to create a tool that consolidates alerts from different monitoring tools into a single portal. Based on incident alerts we should be able to identify the issue quickly and know the status of our services. The objective is to reduce the effort from engineers to prepare daily status updates, and to provide management with a consolidated view of status of all applications. | Students are expected to deliver a tool that does the following:
|
Project Coordinator: Ajith Kumar |
| FY2023/24 Term 2 |
OCBC | (Project deferred) Intragroup Payments using Digital Tokens - Payments between the customers of OCBC Group (OCBC Singapore to OCBC Hongkong) entities involve FX booking, Cash Transfer, Settlement and Reconciliation. Usually, it takes a day for the beneficiary to receive funds into their account and needs settlement through Nostro-Vostro accounts. This project is to develop a near realtime cross-border clearing and settlement solution for intra group corporate payments using blockchain technology. |
Students are expected to deliver the following:
Project sponsors will share sufficient context so students can understand how the Digital Token Transfers & DLT together can speed up payments (within select OCBC group entities). Students may use the existing OCBC Blockchain platform & Payment Engine to execute digital token transfers. |
Project Coordinator: Lim Dedy Daryono |
| FY2023/24 Term 2 |
OCBC | (Project deferred) Blockchain Applications (Zero Knowledge Proofs) - Banks rely heavily on transaction auditing to ensure compliance, detect fraud, and maintain the integrity of their financial records. However, traditional auditing methods often involve sharing sensitive transaction details, compromising the privacy and security of customers' financial information. In this project, we will dive into zero knowledge proofs, a revolutionary concept in the field of cryptography and privacy. Zero knowledge proofs are a mathematical technique that allows one party, called the prover, to convince another party, called the verifier, that a certain statement is true without revealing any additional information about the statement itself. This project aims to utilize Zero Knowledge Proofs in the enhancement of data privacy and protection of the Bank’s customers. Such Zero Knowledge Proofs are intended to be used / integrated alongside the Bank’s blockchain technology stack, such as smart contracts and microservices. |
Students are expected to deliver the following:
Project sponsors will share sufficient context so students can understand its use cases, discussing the benefits and limitations of implementing zero knowledge proofs and how it can benefit end users. The project details, explanation of the zero knowledge proof applications and other useful details will be shared. |
Project Coordinator: Ravindra Kumar |
| FY2023/24 Term 2 |
Vertex Holdings | Chatbot for Venture Capital - The project involves developing a chatbot tailored for venture capitalists (VCs). The chatbot should be designed to gather, process, and deliver relevant information from various sources e.g., Pitchbook, Crunchbase to help investment Managers stay informed about the emerging startups, latest market trends, and sector-specific insights. By leveraging large language models, prompt engineering and other techniques, the chatbot will provide personalized updates and recommendations, enabling investment managers to make more informed investment decisions efficiently. | Students are expected to deliver the following:
Project sponsor will provide sufficient context so students can understand how this chatbot brings value to users. We will provide relevant databases, APIs, and expected chatbot interface design. |
Project Coordinator: Joey Chua |
| FY2023/24 Term 2 |
Vertex Holdings | Pitchdecks to Investment Memos - The "Deck2Memo" Conversion Project aims to develop an advanced solution utilizing Large Language Models (LLMs) to automate the conversion of pitch decks into investment memos.
By harnessing the capabilities of LLMs, such as GPT-3.5, this project will significantly streamline the process of distilling essential information from pitch decks and generating comprehensive investment memos, enabling faster decision-making and enhanced communication within the investment process. |
Students are expected to deliver the following:
Project sponsor will provide sufficient context so students can understand how this project brings value to users. We will provide sample Pitchdeks and expected investment memos to be generated. |
Project Coordinator: Joey Chua |
| FY2023/24 Term 2 |
Vertex Holdings | Portfolio Marketplace - The project entails creating a comprehensive marketplace platform specifically designed for a venture capital to showcase their portfolio companies to potential clients, investors, and partners. The platform will not only serve as a showcase but also incorporate AI-driven recommendation features to suggest relevant portfolio companies to visitors based on their industry and interests. This dynamic platform will enhance the visibility of portfolio companies and foster meaningful connections within the startup ecosystem. | Students are expected to deliver the following:
Project sponsor will provide sufficient context so students can understand how this project brings value to users. We will provide a sample list of portfolio companies along with the companies' description and industries, and the expected user interface design. |
Project Coordinator: Joey Chua |
| FY2023/24 Term 2 |
SMU / Narwhal Financial Systems | Branch Teller - SMU tBank is a bespoke digital banking platform that we use to support multiple Financial Technology courses at SMU. We have reached the maximum capacity on the current SMU tBank infrastructure, and the performance of the system is degrading which affects student lab exercises. A previous IS484 team has already migrated the SMU tBank backend services from TIBCO BusinessWorks (hosted on AWS) to OutSystems low code application platform. OutSystems is a much more robust and scalable technology platform. This project is to migrate the current SMU tBank Branch Teller frontend UI from Vue.js to OutSystems.
|
Students are expected to migrate (re-develop) the current SMU tBank Branch Teller frontend UI from Vue.js to OutSystems, including the following components:
A previous IS484 team has already migrated the required SMU tBank backend services to OutSystems. All the API documentation will be provided. |
Project Coordinator: Alan Megargel |
| FY2023/24 Term 2 |
SMU / Narwhal Financial Systems | Retail Internet Banking - SMU tBank is a bespoke digital banking platform that we use to support multiple Financial Technology courses at SMU. We have reached the maximum capacity on the current SMU tBank infrastructure, and the performance of the system is degrading which affects student lab exercises. A previous IS484 team has already migrated the SMU tBank backend services from TIBCO BusinessWorks (hosted on AWS) to OutSystems low code application platform. OutSystems is a much more robust and scalable technology platform. This project is to migrate the current SMU tBank Retail Internet Banking frontend UI from Vue.js to OutSystems.
|
Students are expected to migrate (re-develop) the current SMU tBank Internet Banking frontend UI from Vue.js to OutSystems, including the following components:
A previous IS484 team has already migrated the required SMU tBank backend services to OutSystems. All the API documentation will be provided. |
Project Coordinator: Alan Megargel |
| FY2023/24 Term 2 |
UBS | (Project deferred) Modern Web/Mobile App for Portfolio Viewing - There are already a quite a lot of Banking asset viewing and portfolio viewing apps in the market currently. Having a great user experience for such apps are key for success of any business. User experience is garnered from Customer experience strategy, research, and design. Understanding user behavior and human computer interaction techniques are key in designing and implementing the next gen user experience application. |
Students are expected to deliver the following:
The backend may have mock data to begin with. Key success criteria are to have a great visual and customer experience for these apps. |
Project Coordinator: Ajith Kumar |
| FY2023/24 Term 1 |
OCBC | (Not Selected) Blockchain Applications - Currently there is bank wide initiative to leverage on the innovative use of NFTs to capture employee profile and personal traits as staff avatars and issuance of OCBC collectibles for commemorative special occasions. To support these initiatives, there is a need to develop a NFT exchange that comes with block-explorer functionality to verify smart contract details (such as ownership, time deployed etc.) and to call smart contract functions. It will also support only barter trade (i.e. without tokens or cash payments). | Students are expected to deliver a prototype as follows:
Project sponsors will share sufficient context so students can understand how and where the NFT application can benefit the end users. The sample documents, explanation of the NFT applications and other useful details will be shared. |
Project Coordinator: Dedy Lim |
| FY2023/24 Term 1 |
OCBC | Low Code No Code Applications - A low-code development platform (LCDP) provides a rapid prototyping environment used to create software applications through a graphical user interface. A low-coded platform may produce entirely operational applications or require additional coding for specific situations. We propose to develop Data APIs and microservices using Low code technology automation to deliver easy access to our data (reference / product / transactional) for interfacing to our Web, Mobile UI and reposting modules. This promotes an agile way of software development. | Students are expected to deliver a prototype as follows:
Project sponsors will share sufficient context so students can understand how current data flow works and what we expect from the APIs. Details about Low code products which can be used by students will be shared. |
Project Coordinator: Dedy Lim |
| FY2023/24 Term 1 |
OCBC | Next Generation Mobile App - The current mobile application is relying on pull mechanism (restful calls) to get customer product portfolio and balances. If a customer does transactions offline (pay via credit/debit card or ATM withdrawal etc.) or if there are any offers generated in realtime then customer needs to either logout and login or the mobile app needs to refresh at certain intervals via server call to check for updates which create additional network traffic.
The objective of this project is to develop an enhanced mobile application to provide realtime auto refresh and contextual offers to customers. |
Students are expected to deliver a prototype as follows:
|
Project Coordinator: Dedy Lim |
| FY2023/24 Term 1 |
UBS | Client Experience Index - We are creating a unified client experience index that reflects the level of experience at a task level for our digital offerings. The idea is to have this as a standard across different services on the digital platform so that we can compare improvements or even experience levels between different tasks in different digital channels.
The aim of the project is to develop an algorithm that takes inputs from a knowledge base data base (Graph DB) to output a quantitative measure of the experience. We will still show a couple of sub ratings which makes the number more explainable, but this is also part of the algorithm. |
Students are expected to deliver the following:
Project sponsors will share sufficient context so students can understand how/where this dashboard brings value to users. We will provide non sensitive data that will help students create their own mock data set and run the algorithm to come up with measures. |
Project Coordinator: Saju Phillip |
| FY2023/24 Term 1 |
UBS | In-App Feedback Solution - The ability to capture client feedback and satisfaction scores are vital to understand how customers feel about the digital services and most often this is a least priority in traditional app development.
The scenario is changing fast and today clients are willing to pay higher price for a good experience in any industry. The private bank is focusing on rich clients, and they are more than willing to pay for a premium offering and willing to spend extra for that. Capturing client feedback, SUS, CSAT and other industry standard measures by a traditional survey may impact the overall experience but developing a psychometric or other gamifying methods to capture what matters at the right time is important to improve digital products. The aim of this project is to research, identify and implement a seamless feedback capture solution for digital services. |
Students are expected to deliver the following:
Project sponsors will share sufficient context so students can understand how they can design a component that can be called from any app to capture the specific feedback.. Project sponsors will guide on technical framework and process to capture and record the feedback in a structured way. |
Project Coordinator: Saju Phillip |
| FY2023/24 Term 1 |
UBS | Insights Classification Engine - Currently there are various sources of feedback in unstructured form from internal and external sources and we want to build a system that can use the latest AI models to classify the comments / feedback in UBS topology, summarize and rank them for feeding an internal dashboard on client insights.
The aim of this projects is to build a Rules Engine based on AI (Including GPT) that will:
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Students are expected to deliver a solution that will accomplish the following:
Project sponsors will share sufficient context so students can understand the UBS ontology. Students can use publicly available comments on UBS products like app store and play store reviews in addition to mock data that can be created from other banks reviews or product reviews. |
Project Coordinator: Saju Phillip |
| FY2023/24 Term 1 |
UBS | Design Ops Pipeline - UBS is focusing on building better client experiences and Design Thinking and Design Ops are two key tools/methods we plan to adopt for this. We use Dev Ops in software development to move the concept to use case, code and a feature in an application with most of the stages/gates automated like automated testing, repository integration, and version and change control.
The aim of this project is to apply Dev Ops concepts to Design, where the artifacts involved are Ideas, Rough sketches, Prototypes hosted, their versions, validation inputs by business, High Fidelity and Low fidelity wireframes, Visual assets, Design system components, Client feedback comments, and pain points identified for continuous improvement to name a few. There will be extensive file management & versioning with File Operations along with Idea/Feature/Feedback lifecycle management to build a Design Ops pipeline. |
Students are expected to deliver the following:
We expect to use standard tools like Axure, Figma, Jira, Teams and other tools with Python scripts/automation to build this end-to-end pipeline. |
Project Coordinator: Saju Phillip |
| FY2023/24 Term 1 |
SMU / Narwhal Financial Systems | Core Banking System Migration - SMU tBank is a bespoke digital banking platform that we use to support multiple Financial Technology courses at SMU. The current SMU tBank backend services are developed using TIBCO BusinessWorks hosted on an AWS Windows EC2 instance. We have reached the maximum capacity on the current Window EC2 configuration, and the performance of the system is degrading which affects student lab exercises. This project is to migrate the current SMU tBank backend from Windows-based TIBCO BusinessWorks services to OutSystems low code application platform.
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Students are expected to complete the following tasks:
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Project Coordinator: Alan Megargel |
| FY2023/24 Term 1 |
SMU / Narwhal Financial Systems | (Not Selected) Trade Finance - SMU tBank is a bespoke digital banking platform that we use to support multiple Financial Technology courses at SMU. There is a legacy Corporate Internet Banking (CIB) application that includes both Payments and Trade Finance. This legacy CIB was built on the stencils.js framework which was developed by a student. The legacy CIB is no longer in use. There is a new CIB application on vue.js but it only has Payments (used for the ACH lab in IS430 Payments). Trade Finance was never migrated over to the new CIB. This project is to replicate (migrate) the Trade Finance stencils.js code over to vue.js for the new CIB. This is to support labs in IS445 Corporate Banking.
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Students are expected to develop Trade Finance products for CIB, including the following components:
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Project Coordinator: Alan Megargel |
| FY2022/23 Term 2 |
NETS | (Not Selected) Transform Internet Online Direct Debit via Web3.0 - Web 3.0 blockchain identity which offers privacy, control, openness and interoperability is a powerful catalyst to transform the usability and technology for Internet Online Direct Debit. The Web3.0 blockchain identity is a viable secure substitute for the end-user’s internet banking ID credentials and will also streamline the user experience for Internet Online Direct Debit from a Web2 to a Web3 experience. Students are asked to create a prototype which can accomplish the following:
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Students will be tasked to build a prototype which contains the following:
Project sponsors will share sufficient context so students can understand the context of internet online direct debit to enable the students to design suitable solutions to overcome the problem statement. A sample high level conceptual design, explanation of this roles and responsibilities of the components and other useful details will be available. |
Project Coordinator: Lee Kai Joo Germaine |
| FY2022/23 Term 2 |
NETS | Interoperable QR payments using EMVCo QR - EMVCo QR implementations currently requires consumers to download and deposit funds in multiple payment apps in order to pay to the whole spectrum of EMVCo QR merchants as opposed to only needing to use their favorite payment app. EMVCo QR merchants need to sign-up, settle and reconcile with multiple payment providers as opposed to a single party. EMVCo QR labels currently need to be replaced physically when a merchant decides to ADD or REMOVE QR payment options. Students are asked to create an interoperable payment solution using EMVCo QR which can accomplish the following:
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Students are expected to deliver a prototype as follows:
Project sponsors will share sufficient context so students can understand EMVCo QR and the QR payment landscape to enable the students to design suitable solutions to overcome the problem statements. A sample high level conceptual design, explanation of this roles and responsibilities of the components and other useful details will be available. |
Project Coordinator: Lee Kai Joo Germaine |
| FY2022/23 Term 2 |
NETS | Car Park As-A-Service - Parking can be costly especially for car users/owners who need to hop across multiple car parks for work across multiple locations within to carry out their daily business or work activities. Current season parking arrangements are also inflexible and requires the car users/owners to commit a recurring fee to only one car park location. During peak hours it can also be extremely time consuming for car users/owners to queue and seek for available car park lots.
Carpark as a service is a new service concept which allows a car park operator to rent physical car park spaces from real-estate property owners and to offer use of these car park spaces to subscribers of this service for a one-time or recurring fee. This allows a car park operator to provide car park services across multiple private car parks across the city without the need to own or rent a complete physical car park. This also allows car users/owners to subscribe to a contemporary digital car park service which allows them flexible membership and subscription options which can apply across all available car parks offered by the service including pre-booking, notification of availability etc. |
Students are expected to deliver a prototype as follows:
Project sponsors will share sufficient context so students can understand the context of the car park payment service to enable the students to design suitable solutions to overcome the problem statements. A sample high level conceptual design, explanation of this roles and responsibilities of the components and other useful details will be available. Project sponsors will provide a baseline car park ecosystem simulator which allows the students to further enhance and develop to incorporate the required use cases and data model to support the business model simulation and machine / deep learning. |
Project Coordinator: Lee Kai Joo Germaine |
| FY2022/23 Term 2 |
Vertex Holdings | AI Augmented Analysis of Financial Statements - Processing and analyzing management reports and financial statements of start-ups, existing portfolio companies and publicly listed organizations are a critical part of making investments. These reports however are typically in semi-structured data formats, requiring human intelligence to extract and process relevant content.
This project seeks to explore the possibility of leveraging machine learning and artificial intelligence to automate the extraction, processing and interpretation of structured and unstructured content from business and financial reports to augment the investment analyst. |
Students are expected to deliver a prototype as follows:
Project sponsors will share sufficient context so students can understand how/where this UI brings value to users. Project team will provide samples of business and financial reports for processing. |
Project Coordinator: Joey Chua |
| FY2022/23 Term 2 |
Vertex Holdings | Company Smart News Monitoring - Investment managers need to keep abreast on latest news and developments relevant to companies they have invested in order to stay on top of their game. Current news monitoring is typically company keyword based e.g., "Vertex Holdings" which only surfaces news of direct relevance to the organization. However, various news events such as those regarding competitors, industry relevant information are important for managers to be aware about. This project will involve designing and developing a module for investment managers to review, track, and read key news items that affects the companies they have or plan to invest in. | Students are expected to deliver a prototype as follows:
Project sponsors will share sufficient context so students can understand how/where this UI brings value to users. |
Project Coordinator: Joey Chua |
| FY2022/23 Term 2 |
Vertex Holdings | (Not Selected) Robo-advisory for Go-To-Market - Investment Managers not only invest in companies, but also help with the companies’ business development in different countries. However, this not only requires significant time to search for vendors/customers, but also require local knowledge of each country e.g., how businesses operates. Currently, this requires a lot of manual effort and individual knowledge to put together. We envisage an AI augmentation tool to support this task. | Students are expected to deliver a prototype as follows:
Project sponsors will share sufficient context so students can understand how/where this UI brings value to users. Provide list of portfolio companies and the industry the companies are in. |
Project Coordinator: Joey Chua |
| FY2022/23 Term 2 |
SMU / Narwhal Financial Systems | Automated Loan Origination System - The loan origination process for traditional banks is typically long running with many process steps involving human interaction, however for digital banks these processes are automated. This project is to prototype an automated end-to-end process for retail banking loan origination, for example a mortgage loan. The Loan Origination System (LOS) is to be deployed as an SMU tBank application, which will fulfil two purposes: a) to provide hands-on lab experience in the classroom, and b) to serve as a prototype for Narwhal Financial Systems (a.k.a. Narfin) which is an SMU spin-off company. The LOS will implement a completely automated process, starting from a customer online loan application, and ending with a loan approval (or rejection), without any “bank staff” involvement. | Students are expected to deliver a prototype as follows:
User Interfaces:
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Project Coordinator: Alan Megargel |
| FY2022/23 Term 2 |
SMU / Narwhal Financial Systems | Stock Trading Engine - A stock order management system and stock trading engine are to be deployed as an SMU tBank application, which will fulfil two purposes: a) to provide hands-on lab experience in the classroom, and b) to serve as a prototype for Narwhal Financial Systems (a.k.a. Narfin) which is an SMU spin-off company. The main features of the prototype are to include the following:
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Students are expected to deliver a prototype as follows:
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Project Coordinator: Alan Megargel |
| FY2022/23 Term 2 |
UBS | Client Experience Data Mesh & Dashboard - Data Mesh is a strategic approach to modern data management. The main objective of Data Mesh is to evolve beyond the traditional centralized data management methods of utilizing data warehouses and data lakes. Data Mesh emphasizes on the idea of organizational agility by empowering data producers and data consumers with the accessibility to access and manage data, without the trouble of delegating to the data lake or data warehouse team. The decentralized method of Data Mesh allocates data ownership to domain-specific groups that serve, own, and manage data as a product.
We plan to build a data mesh to collect and manage data related to client experience. |
Students are expected to deliver a prototype as follows:
Project sponsors will share sufficient context so students can understand how/where this brings value to further enhance client experience and design. |
Project Coordinator: Saju Philip |
| FY2022/23 Term 2 |
UBS | Banking Customer Portfolio Viewing - There are already a quite a lot of banking asset viewing and portfolio viewing apps in the market currently. Having a great user experience for such apps are key for the success of any business. User experience is garnered from customer experience strategy, research and design. Understanding user behavior and human computer interaction techniques are key in designing and implementing the next generation user experience application. | Students are expected to deliver a prototype as follows:
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Project Coordinator: Saju Philip |
| FY2022/23 Term 2 |
OCBC | (Not Selected) Blockchain Applications - Currently there is bank wide initiative to leverage on the innovative use of NFTs to capture employee profile and personal traits as staff avatars and issuance of OCBC collectibles for commemorative special occasions. To support these initiatives, there is a need to develop a NFT exchange that comes with block-explorer functionality to verify smart contract details (such as ownership, time deployed etc.) and to call smart contract functions. It will also support only barter trade (i.e. without tokens or cash payments). | Students are expected to deliver a prototype as follows:
Project sponsors will share sufficient context so students can understand how and where the NFT application can benefit the end users. The sample documents, explanation of the NFT applications and other useful details will be shared. |
Project Coordinator: Dedy Lim |
| FY2022/23 Term 2 |
OCBC | (Not Selected) Low Code No Code Applications - A low-code development platform (LCDP) provides a rapid prototyping environment used to create software applications through a graphical user interface. A low-coded platform may produce entirely operational applications or require additional coding for specific situations. We propose to develop Data APIs and microservices using Low code technology automation to deliver easy access to our data (reference / product / transactional) for interfacing to our Web, Mobile UI and reposting modules. This promotes an agile way of software development. | Students are expected to deliver a prototype as follows:
Project sponsors will share sufficient context so students can understand how current data flow works and what we expect from the APIs. Details about Low code products which can be used by students will be shared. |
Project Coordinator: Dedy Lim |
| FY2022/23 Term 2 |
OCBC | (Not Selected) Next Generation Mobile App - The current mobile application is relying on pull mechanism (restful calls) to get customer product portfolio and balances. If a customer does transactions offline (pay via credit/debit card or ATM withdrawal etc.) or if there are any offers generated in realtime then customer needs to either logout and login or the mobile app needs to refresh at certain intervals via server call to check for updates which create additional network traffic.
The objective of this project is to develop an enhanced mobile application to provide realtime auto refresh and contextual offers to customers. |
Students are expected to deliver a prototype as follows:
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Project Coordinator: Dedy Lim |
| FY2022/23 Term 1 |
OCBC | Online Business Account Maintenance - Business Banking provides SME & Corporate customers with a broad range of Cash & Trade products and services. Through our Digital Business Banking channels, customers are able to manage cash, loans, trade finance and perform transactions in their day-to-day business. The current account maintenance form is in PDF for customers to download. Once customer fills up the form, they will email the scan copy to operations. This process takes at least a few days to complete and incurs operation overhead. The task is to digitize the online business account maintenance services:
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Project sponsors will share sufficient context so students can understand how/where this UI brings value to the customers. The sample pdf form, explanation of the validations and other useful details will be shared. |
Project Coordinator: Lim Dedy Daryono |
| FY2022/23 Term 1 |
OCBC | Host-to-Host (H2H) Modernization - Business Banking provides SME & Corporates customer with a broad range of Cash & Trade products and services. Through our H2H integration, customers are able to integrate with their ERP/Accounting system to perform transactions with the bank. The current H2H solution is a secured file transfer channel which supports file transfers between customers and the bank over the internet. Currently there is excessive overhead in managing folder & access controls, as there are thousands of folders that need to be maintained. In addition, H2H integration is scheduled instead of event based, and this also incurs high maintenance overhead. The task is to modernize the H2H setup & maintenance:
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Project sponsors will share sufficient context so students can understand how/where the new H2H integration will benefit the customers. |
Project Coordinator: Lim Dedy Daryono |
| FY2022/23 Term 1 |
OCBC | Blockchain Applications - GO&T serves as trusted partner to co-create new business capabilities, protect technology infrastructure, manage Group’s IT operations, and run regional processing hubs. Currently there is wide range of documents used by different teams in GO&T, there’s no efficient and automated method for verifying the latest version of documents, retrieval of documents and checking authenticity. This creates operational overhead for staff who rely on getting the approved documents done by other teams. On the NFT digital assets front, due to strong demand on NFT assets, there is no standardized way and repeatable process for production of NFT assets. Business users are not able to iterate fast on digital assets creation to meet demand by customers. The task is to design and develop blockchain applications for use cases such as:
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Project sponsors will share sufficient context so students can understand how and where the blockchain applications can benefit the end users. The sample documents, explanation of the validations and other useful details will be shared. |
Project Coordinator: Lim Dedy Daryono |
| FY2022/23 Term 1 |
Citibank | Commodities Pricing - The Commodities Pricing Platform (Atlas) is a Sales and Trader facing application that provides timely pricing across all Commodities asset classes. The user interface is mainly configuration driven and uses a highly dynamic rule engine to represent relationships between user inputs. These configurations are used as inputs to the rules engine to define products, their defaults and what data transformations should occur based on user inputs. The configuration files the pricing platform uses can span thousands of lines of JSON. Updating this JSON manually represents an operational risk. The aim of this project is to structure the update process and reduce this risk. | Students will be asked build a UI that will:
Project sponsors will share sufficient context so students can understand how/where this application brings value to users. The data will be shared and an explanation of this data structure and other useful details will be available. |
Project Coordinator: Dossii, Shailej P |
| FY2022/23 Term 1 |
Citibank | Preventive Cross-Platform Risk Assessment (II) - An AI machine learning platform is needed to provide risk assessments of cross application health status and predictions of downtime, based on realtime access to applications through-put performance data, in order to provide an end-to-end cross platform health assessment including daily average volume vs realtime system load. Students are tasked to build a UI with a dashboard that provides a realtime view of platform health status, leveraging machine learning/ deep learning algorithms to suggest and predict potential system downtime, potential SLA breaches, and identify trigger points /bottle necks. | Students will be tasked to build a UI that will provide:
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Project Coordinator: Dossii, Shailej P |
| FY2022/23 Term 1 |
Citibank | Equities Chatbot - Citi Equities trading platform receives several queries on a daily basis. The queries currently are being sent and answered through email, symphony chat, Bloomberg chat etc. and an associate’s manual efforts are required to generate a response; either running database queries to fetch results, or leveraging their product knowledge and judgement to make predictions. This project is to create an AI chatbot to automate the process and replicate the efforts of an associate replying to queries received by the Equities team. The AI chatbot is expected to interact with traders and answer their queries. The bot must be capable of:
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Students will be tasked to build the following:
Project Inputs:
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Project Coordinator: Dossii, Shailej P |
| FY2022/23 Term 1 |
Citibank | Data Aggregator - Reporting and Statements generation across various countries within Citi is a critical operation for client and service operations within Citi. There is a high level of data redundancy (multiple copies of the same data), manual dependency from operations users to input data, and untimely data availability. In some cases, this becomes a regulatory concern. Students executing this project will be expected to build a middleware application that is capable of extracting data points on demand from various source or upstream systems. The objective is to build a Report On Demand (ROD) framework that can serve as a self-service fully autonomous tool for operations users, to enable:
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Features of this solution to include:
Note: The data sources typically are Oracle, MSSQL and No-SQL databases. This can be further extended to File store, HDFS etc. Project sponsor will share further context on the various pain points and priorities of the problem statement. Specific use will be defined and shared with the students too. |
Project Coordinator: Dossii, Shailej P |
| FY2022/23 Term 1 |
Citibank | Enabling Efficient On-the-job Training with AI - Citi Commercial Bank (CCB) plans to hire hundreds of staff over the next three years to fast-track growth. It is crucial that new hires joining CCB are brought up to speed efficiently on company and role-specific processes and day-to-day functions. A large part of this is done through on-the-job training, where new hires learn more about the various processes, digital platforms and resources as they do their daily work. However, given the complex nature of the business (and hence its processes and systems), it is not always easy for new hires to learn on-the-job. The ask is to create on-the-job training resource(s) and platform for employees where Line Managers / L&D partners can easily:
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Students are expected to deliver:
Project sponsor will share further context on the various pain points and priorities around onboarding and training new hires. Specific use case and target audience personas will be defined and shared with the students too. |
Project Coordinator: Dossii, Shailej P |
| FY2022/23 Term 1 |
Citibank | Data APIs using Low Code - Lots of our data sourcing is driven from embedding SQL or Logic in Stored procedures. This makes the application logic heavily dependent on data which sometimes is not even owned by the given service. Accessing data in an easy way within a distributed platform is a big challenge. A low-code development platform (LCDP) provides a development environment used to create application software through a graphical user interface. A low-coded platform may produce entirely operational applications, or require additional coding for specific situations
https://en.wikipedia.org/wiki/Low-code_development_platform The objective is to develop Data APIs using Low code technology automation. This is an agile way of software development. It will deliver easy access of our data (reference / product / transactional) to our Web, Mobile UI and reposting modules. |
Students are expected to deliver:
Project learnings:
Project sponsors will share sufficient context so students can understand how current data flow works and what we expect from the APIs, and details about Low code products which can be used by Citi. |
Project Coordinator: Dossii, Shailej P |
| FY2022/23 Term 1 |
NETS | (Not Selected) Transform Internet Online Direct Debit via Web3.0 - Web 3.0 blockchain identity which offers privacy, control, openness and interoperability is a powerful catalyst to transform the usability and technology for Internet Online Direct Debit. The Web3.0 blockchain identity is a viable secure substitute for the end-user’s internet banking ID credentials and will also streamline the user experience for Internet Online Direct Debit from a Web2 to a Web3 experience. Students are asked to create a prototype which can accomplish the following:
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Students will be tasked to build a prototype which contains the following:
Project sponsors will share sufficient context so students can understand the context of internet online direct debit to enable the students to design suitable solutions to overcome the problem statement. A sample high level conceptual design, explanation of this roles and responsibilities of the components and other useful details will be available. |
Project Coordinator: Lee Kai Joo Germaine |
| FY2021/22 Term 1 |
Citibank | Derivative & Structured Product Performance Dashboard - Derivative & Structured products are complex and its crucial for Bankers and investment counselors to have a consistent view for how these products perform for our clients. Apart from product performance it’s important to know product lifecycle events and any risks that may be detrimental to private bank clients. This dashboard will allow visualization of such complex information in an organized and intuitive manner.
Bankers and Investment counselors (ICs) act on market trends and guidance from research teams to create customized financial products for clients. These products are created to cater to a variety financial risks and client preferences. |
The ask is to create an analytics dashboard that:
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Project Coordinator: Kulkarni, Kaushik |
| FY2021/22 Term 1 |
Citibank | Preventive Cross-Platform Risk Assessment - Multiple applications are constructed together to support one of the largest Custodian banking platforms. Any of the components malfunctioning will affect productivity and also lead to a breach of the market deadline. We are seeking for an AI risk monitoring and assessment tool to enhance the platform resilience to another level.
AI machine learning Platform to provide risk assessment of cross application health status and prediction of downtime. To do this, they need real time access of:
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Students will be tasked to build a UI which:
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Project Coordinator: Ho, Ricky |
| FY2021/22 Term 1 |
Citibank | (Old name: Document Scrutiny using a Rules Engine)
Document processing using Cognitive OCR - Currently the Document Scrutiny process is a manual task which requires human intervention for regulatory validations. This process is error prone and time consuming. A Rules Engine is need with these features:
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A solution or program which can accomplish the following:
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Project Coordinator: Gupta, Arvind |
| FY2021/22 Term 1 |
Citibank | Predictive Analysis of Risk Utilization - Phase II - Predictive Analysis of Risk Utilization enables Citi's clients and client facing officials to prevent regulatory violations, navigate trading disruptions by proactively take measures to prevent such breaches by allocating funds or by changing their trading strategy.
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Students executing this project will be expected to arrive at comparative machine learning solutions (Random Forest, LTSM and SVM) to predict imminent movement of the risk parameters based on historical trading patterns. Tasks include:
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Project Coordinator: Dossii, Shailej P |
| FY2021/22 Term 1 |
Citibank | Equities Pre-Trade Booking Reconciliation - Equities Pre-Trade Booking is a manual task at present involving exchange dropcopy feeds, Citi’s internal trade feed for each client. The objective is to develop a tool where clients can review and confirm trades for a given product and market irrespective of execution brokers using exchange dropcopy and broker level reconciliation using blockchain which can be shared across brokers. | Equities Pre-Trade Booking Reconciliation using Blockchain Ethereum 2.0
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Project Coordinator: Dossii, Shailej P |
| FY2020/21 Term 1 |
Citibank | (Not Selected) Machine Learning Model Performance - Machine learning models are being trained based on historical data. But in the commercial world, change is expected rapidly which may mark the model biased to the new data as well as scaled old data. Before the model is retained, there are immediate needs to understand what are the leverages that can be applied to interfere with the old model output to achieve the accuracy rate, then capture the business opportunity in a very short turnaround time. When models are unable to digest new data, they will generate inaccurate recommendations and predictions to the business, resulting in missing the opportunities for increased revenue. | A solution or program which can accomplish the following:
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Yuqian Song, Head of APAC/EMEA Data Services and Head of Global Advanced Analytics Technology Solutions |
| FY2020/21 Term 1 |
Citibank | Robo-Advisor - Student defined project. A robo-advisor that will; classify customers based on their investment experience and risk appetite, recommend a portfolio of investments to customers, provide visualizations / analysis of the customer's investment portfolio, and provide a budgeting and savings dashboard as an extension or the above. | A solution or program which can accomplish the following:
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Ravinder Rao, Senior Vice President, GCT Data & Analytics |
| FY2020/21 Term 1 |
Citibank | Private Banking Client Dashboard - Citi Private Bank (CPB) Investment Counsellors and Advisors provide frequent consultation to HNWI and UHWNI (high and ultra-high net-worth individuals) on how to manage their Investment portfolios. In order to perform their job they need high speed access to a client's positions, real-time market data and publicly available sentiment on the portfolio's constituents. The portfolio is usually composed of capital market securities and various funds (hedge, mutual, real estate, private equity). Careful thought needs to be put into providing an enriching UX / UI and leveraging machine / deep learning capability to provide robust recommendations. The users will use the information to pro-actively and also reactively service CPB's HNWI and UHNWI clients. | A working dashboard that provides a real-time view of a client's position. The view should be contextual based on the type of holdings (Cash/Liabilities, Equity, Fixed Income, Derivatives and Alternative Investments). The view would give an instrument and profitability analysis based on market data (Bloomberg / Reuters). Furthermore, there will be a recommendation engine that looks at a client's current / past positions and suggests trade-able ideas to the advisor based on upcoming announcements, trending public sentiment and client's personal interests. |
Kashif Awan, Private Bank Capital Markets APAC Technology Head
kashif.awan@citi.com |
| FY2020/21 Term 1 |
Citibank | Predictive Analysis of Risk Utilization - Citi's institutional clients place millions of orders on any given trading day through its electronic execution platforms. As orders come in through Citi's systems, they are evaluated against several risk parameters(such as credit limits) before the order is sent to the market. While currently, breaches in these parameters can be identified the moment the orders are placed, the next gen evolution of this risk management system requires predictive analytics of such breach events. This will enable Citi's clients and client facing officials to prevent regulatory violations, navigate trading disruptions by proactively take measures to prevent such breaches by allocating funds/ changing their trading strategy etc. | Students executing this project will be expected arrive at a machine learning solution to predict imminent movement of the risk parameters based on historical trading patterns. The solution should be able to take data feed for supplemental information (Triple witching dates, FTSE/MSCI rebalancing, other events that affect the market such as the Coronavirus threat) to more accurately predict exceptional scenarios. Tasks:
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Sudeep Kumar, Global Exchange Connectivity & Asia Cash Equities Technology Lead |
| FY2020/21 Term 1 |
Citibank | Customer Mailing Address Analysis - Addresses of people and businesses contain important information about them. More data about the locations of those addresses is required to get some insight from addresses. For example the population, geographic and economic indicators, crime rates etc. can be helpful. We need to collect such information about countries and cities to make the addresses usable in models and other analytics. | A solution or program which can accomplish the following:
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Yuqian Song, Head of APAC/EMEA Data Services and Head of Global Advanced Analytics Technology Solutions |
| FY2020/21 Term 1 |
Citibank | Marketing Audience Segmentation - Citibank sends merchants’ offers to the relevant customers. For example customers who often buy sports gear should get sports related offers and foodies should get offers from the restaurants. This requires accurate segmentation of customers as well as merchants. 3rd party data can be used to improve marketing audience segmentation. | A solution or program which can accomplish the following:
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Yuqian Song, Head of APAC/EMEA Data Services and Head of Global Advanced Analytics Technology Solutions |
