AY1516 T2 Team SkyTrek Project Management

HOME

OVERVIEW

ANALYSIS

PROJECT MANAGEMENT

DOCUMENTATION

Scope of Work

As part of the Travel-News Traffic Optimization Project the team will be responsible for performing tasks throughout various stages of this project. The following is a list of these tasks which will result in the successful completion of this project:

Project Sourcing

• Meeting with prospective clients to understand project requirements
• Team assessment of project feasibility
• Project confirmation with client
• Obtain dataset from client

Problem Definition

• Understanding business problem
• Understanding analytical problems
• Understanding analytical methodologies
• Document all meeting minutes

Data Preparation

• Data cleaning
• External data source crawling
• Data merging
• Data loading
• Research on data analysis tools
• Research data analysis methodologies

Data Exploration

• EDA analysis

Design phase

• Finalize business problem
• Finalize analytical problems
• Finalize analytical tools
• Finalize analytical methodology

Implementation Phase

• Analysis
  • Complete news article set analysis
    • K means clustering
    • Cluster labelling
    • Cluster label – Client content theme (CT) analysis
      • Validation of present set of CT
      • Mapping of clusters to CT
      • CT metric analysis
        • Identification of top 3 CT
        • Z score comparison across CT
  • Organic growth analysis
    • Attribute Metric Correlation modelling
    • Regression modelling
  • Paid source analysis
    • Data visualization and exploration
      • Identifying most valuable (UVP and ATOP) paid source
    • Odds ratio source switching sensitivity analysis
  • Titles Text Analysis
    • K means clustering
    • Cluster labelling
    • Cluster metric analysis
      • Identification of top 3 clusters
      • Z score comparison across clusters
• Proposal report
• Mid-term report
• Final report

Control & Monitoring

• Fortnight basis
  • Review with client
  • Review with Prof Kam
• Weekly basis
  • Team meeting update
  • Wiki update

Schedule Gantt Chart

Previous Versions

Gantt Chart - Update 23 Feb 2016

Gantt Chart - Update 16 Feb 2016

Gantt Chart - Update 10 Jan 2016