Uncovering Market-Insights for Charles & Keith

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HOME   OVERVIEW   DATA PREPARATION   ANALYSIS   PROJECT MANAGEMENT   DOCUMENTATION


Project Scope

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Project Objectives

The objectives mainly involves:

  1. To inspect and clean transaction data to obtain a clear understanding of C&K’s overall business outlook in China
  2. To provide visualisations on crucial business aspects in Mainland China using visualisation tools
  3. To analyse the overall generic consumer purchasing patterns within Mainland China
  4. To discover useful information and insights of their business to support possible business decisions (e.g expansion, production, product design decisions )




Project Objectives

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