Analysis of User and Merchant Dropoff for Sugar App - Findings

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Project Overview

 

Findings

 

Project Documentation

 

Project Management

Mid-Term Finals

Exploratory Analysis

Merchants

SugarM1.png

As we look towards Sugar’s merchant acquisition process over the past 2 years, there are several notable spikes.

For example, during the beta phase in February 2014, Sugar is trying to bring merchants on board before its official launch in July. There is also a noticeable spike in July 2015 which is probably due to Sugar’s campaign.

Looking at the CDF plot, we can see that the cumulative growth in number of merchants have slowly been tapering off. Currently, Sugar has 835 merchants compared to a total of 6,860 establishments in the food & beverage (F&B) services industry (Singstat, 2016). Sugar’s merchant pool only constitutes only 12.2% of the industry and this means great room for potential in acquiring more merchants.

Funnel Plot Analysis

Time-Series Analysis

Geospatial Analysis