Twitter Analytics: Project Overview

Project Motivation

Twitter, an online social network that allows users to post short text messages (tweets) of up to 140 characters have been gaining popularity in the recent years. The 140 characters restriction has encourages users to construct a focused updated regularly. As of 2013, there are more than 500 million Tweets a day on average. With this huge amount of data, stakeholders will be able to get insight into their area of interest.

One of the features in Twitter is the hashtag capability to group relevant information together. Each hashtag in Twitter consists of topics made up of several keywords. By understanding the “buzz” in Twitter and their forecasted movement over time, stakeholders will be able to make better decisions based on the topics discussed.

Social Media Analytics Framework

Project Objective

The social media analysis will be used as Proof of Concept (POC) to further enhance the analytics capabilities of the client’s company. This project plans to explore the various analytics capability that can be done

The solution shall be an independent system and support the following key capabilities:

Data Gathering: Building of data collection point by scanning and retrieving data from Twitter
Analytics: Analysis of various key components and other relevant information using various customized code
Visualization: Displaying key objectives results in various form for better users’ understanding

Possible Stakeholders

Defence Ministry: Identify and monitor possible terrorism activities in the country
Marketing: Improve Branding and Marketing, Tap into New Markets, Gain a competitive advantage
Public Figures: Popularity over time
Policy Makers: Monitor the public response regarding new policy or possible unhappiness can be minimized through corrective measures