Twitter Analytics: Project Overview

From Analytics Practicum
Revision as of 21:01, 8 September 2014 by Ffortunata.2011 (talk | contribs)
Jump to navigation Jump to search

Project Motivation

Twitter, an online social network that allows users to post short text messages (tweets) of up to 140 characters have been gaining popularity in the recent years. The 140 characters restriction has encourages users to construct a focused updated regularly. As of 2013, there are more than 500 million Tweets a day on average. With this huge amount of data, stakeholders will be able to get insight into their area of interest.

One of the features in Twitter is the hashtag capability to group relevant information together. Each hashtag in Twitter consists of topics made up of several keywords. By understanding the “buzz” in Twitter and their forecasted movement over time, stakeholders will be able to make better decisions based on the topics discussed.