Visualization of Consumer Satisfaction Project Overview

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Project Scope

Consumer research has been a hot topic. Businesses and government agencies are interested to know the satisfaction levels of Singaporean consumers and effectively take actions that can create valuable and meaningful impact in the society. This project explores these satisfaction levels. It uses the respondent level data from the Customer Satisfaction Index of Singapore (2008-2013) for the following sub-sectors:

  • MRT System
  • Public Buses
  • Taxi Services
  • Supermarkets
  • Hotels
  • Budget Airlines

    • The metrics that measure satisfaction includes:
    Csisg.jpg
    Note: Referenced from the CSISG Brochure The objective of this project is to produce a dashboard that shows market trends visually.

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