Visualization of Consumer Satisfaction

Project Scope

Consumer research has been a hot topic. Businesses and government agencies are interested to know the satisfaction levels of Singaporean consumers and effectively take actions that can create valuable and meaningful impact in the society. This project explores these satisfaction levels. It uses the respondent level data from the Customer Satisfaction Index of Singapore (2008-2013) for the following sub-sectors:

MRT System

Public Buses

Taxi Services

Supermarkets

Hotels

Budget Airlines

The metrics that measure satisfaction includes:
The objective of this project is to produce a dashboard that shows market trends visually.

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