AY1516 T2 Team Hew - Overview

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Background

Tokio Marine Insurance Group was established in 1879 as the first insurance company in Japan. Growing over the years through a mix of acquisitions, joint ventures and organic growth, the company’s network now spans 486 cities in 37 countries. The company started with a single sales channel which is a traditional agency force but has now diversified distribution by establishing a broad distribution network to include:

  • Independent Financial Advisors (IFA)
  • Bancassurance
  • Brokers (Local and International) Group business
  • Agency


Some of the company’s sought-after insurance product highlights include:

  • Marine Cargo Insurance
  • Engineering
  • Personal Lines
  • Life Insurance


In 1945, Tokio Marine re-entered the Asian market, providing a comprehensive range of Life and General Insurance solutions in multiple Asian countries. Tokio Marine Asia was set up in Singapore as the regional headquarters to manage the Group Companies (GCs) in Hong Kong, Singapore, Indonesia, India, Australia, Philippines, Malaysia, Thailand, Taiwan, China and Vietnam.

Motivation

Tokio Marine’s Group Companies (GCs) collect a lot of data required for underwriting products only at the time of sale. Over time, many data points have been captured with little insights derived other than for underwriting purposes. This data is stored on multiple platforms. While some customers have multiple products, it currently is limited in the utilization of data captured to really understand the profile of the customers, what they bought, channel preference, etc

Data

The dataset will be provided by one of the Asian GCs - Tokio Marine Life Insurance Singapore (TMLIS). It contains about 100,000 transaction records gathered over several years from TMLIS’s customer policy purchases.

Sample Dataset headers:

  • Customer NRIC
  • Customer Name
  • Customer Age upon purchase
  • Customer Age now
  • Policy plan type purchased
  • Channel (purchased from)
  • Adviser name
  • Adviser firm
  • Premium size
  • Any subsequent policy purchases made
  • Email
  • HP no
  • PDPA consent (Y/N)
  • DNC consent (Y/N)