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Analytics Practicum (ANLY482)
Welcome to Analytics Practicum (ANLY482)!
Here is a list of projects for ANLY482.
| Supervisor | Reviewer(s) | Team | Project | Member(s) | Sponsor |
|---|---|---|---|---|---|
| Seema Chokshi | Kolaveri Di Social Analytics Project | "Why This Kolaveri Di" is a Tamil song from the soundtrack of Tamil film 3. It was written and sung by actor Dhanush and composed by music director Anirudh Ravichander.
The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" (portmanteau word of Tamil and English) lyrics. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. Within a few weeks, YouTube honoured the video with a Recently Most Popular Gold Medal Award for receiving a large number of hits in a short time. The objective of this project is to identify the key element(s) that explains the success of this video, particularly for its capability in drawing listeners and spreading its viral effect over the online domain. The analysts are required to submit a report, detailing out these elements along with some recommendations that could help to replicate the success in other videos. |
|
Srinivas K Reddy |
Analytics Practicum (ANLY482)
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