ANLY482 AY2017-18T2 Group32 : Project Overview / Data
| Description | Data | Methodology |
5.0 Data
5.1 Data Sample
Pharma G has kindly provided us with sample data in the form of csv files. The data we have obtained consists of five datasets - HCP, Invoice, Brand Targets, Therapy Group and Customer 360 (Telesales) data that are gathered from January 2015 to February 2018.
5.2 Metadata
With a clear understanding of what our sponsor had in mind, our team began data munging process. This includes data cleaning, transformation, and integration to obtain an integrated data table via JMP for further analysis.
Please refer to Table 2 below for a more detailed description of the data provided.
| File Name | Description | Count |
|---|---|---|
| HCP | List of healthcare practitioners | 7553 |
| Invoice | Transaction history of all customers across all products | 337518 |
| Brand Targets | List of monthly sales target for all products | 516 |
| Therapy Group | List of product categories for TCE brand products | 44 |
| Customer 360 (Telesales) | How each customer was contacted by a TCE Account Representative via phone | 30240 |
5.3 Initial Data Observation
For Invoice Data, after filtering for the TCE brands, here is a distribution of all the TCE brands and its sales performance.
