ANLY482 AY2017-18T2 Group01: Project Findings
On running our clusters through the process detailed in our Project Management section, we developed 7 clusters with 3 tiers (High Value, Moderate Value and Low Value). The cluster and their key characteristics are as follows:
Cluster 1:
This cluster is probably one of our highest valued clusters with high Recency and Frequency scores. They prefer using the 50% Discount, booking higher tiered restaurants, planning their bookings in advance and booking for larger group sizes. There also seems to be a preference for booking over the weekend and visiting similar restaurants within the same cuisine. With this information, we infer that this group really understands and maximises the value that eatigo provides by booking expensive restaurants at discount, while planning their bookings for larger groups.
