ANLY482 AY2017-18T2 Group32: Project Insights
Revision as of 23:42, 25 February 2018 by Zycheng.2014 (talk | contribs)
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Findings
We have completed our analysis for the first KPI. The following calculation was used to obtain the renewal rate for TCE products:
Based on our calculations, current renewal rate for GSK is at 47%, which is quite far away from their target of 95%. In order to boost the renewal rate, we would recommend the sales team at GSk to focus on these three areas:
