ANLY482 AY2017-18T2 Group32: Project Overview

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Description Data Methodology


Project Motivation

With close to 100 brands of different medications under their belt and clients from the various medical sectors, it is an enormous challenge for anyone to monitor the performance of the sales of these products. Our sponsor wishes to be able to view and analyze the performance of her sales teams in order to provide a succinct business report to upper management.



Project Objective

Hence, this project aims to help the business better understand how the business has performed using an interactive data visualization dashboard.

Business question that we were working on, monthly business review of the following:

1) How does the business perform?

Did we meet our renewal target rate of 95%? New account acquisition target rate of 5%? Recover lost account target rate of 30% target? 2) How does each Telesales team perform?

Do they meet their call efficiency of 85% - call 85% of the target doctors in the call list? Does the call bring in revenue? Is the call list effective?