ANLY482 AY2017-18T2 Group28 Project Overview

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Project Background

The Straits of Malacca are one of the world’s most important trade corridors and transshipment regions, accounting for one quarter of the world’s transshipments. Furthermore, the ASEAN region is one of the fastest growing marine trade routes, as it includes many countries with developed and developing maritime infrastructure. There are 3 important ports in the Strait of Malacca, Port of Singapore, Port Klang and Port Tanjung Pelepas. Our sponsor, operates port of Singapore, one of the world’s largest ports.

In 2016, it handled more than 30 million TEUs (Twenty Foot Equivalent Units), thus making it the second busiest port in the world.


Business Problem

Expanding a port’s capacity requires a large capital outlay. Furthermore, Singapore incurs a high opportunity cost due to its landmass constraints. Therefore, capacity planning is important to ensure that the port achieves a high utilization rate and maximizes its profit potential. Capacity planning involves predicting global trends and understanding external forces. The first part of this study focuses on ports in the region, by

  1. Analyzing the vessels that call at these ports, and
  2. Analyzing the regional network

Through this study, we hope to gain insights into the operation of these ports, and then use their respective strengths and weaknesses to formulate relevant operational strategies.

The second part of this study builds upon the preliminary analysis of the vessels that call at the neighboring ports in the region. The vessels are part of liner services, which are in turn part of a larger transportation network. Using historical data, we hope to construct a network model that can help visualize existing trade routes and show changes in container throughput at the respective ports following the development of the neighbouring ports, and the future challenges that may pose.

Motivation

We are a group of final-year students who are about to graduate and embark on our individual careers, we seek to find a real-world study which will give us a head start in the domain of data analytics. The maritime transportation sector has drawn our interest due to its importance as a cornerstone in Singapore’s economy. The sector alone contributes to 7% of Singapore’s GDP (Gross Domestic Product) and employs more than 150,000 people. Our company sponsor has engaged our team to explore external sources of information to complement their existing database. The project aims to generate a clearer picture of the competitive landscape in the region and aid in its strategic planning. Through this project, we hope to apply the tools and hone the skills which we have acquired in the classroom. We are also cautious in our approach and we acknowledge that problems in the real-world are usually more complex and it is important to take different perspectives when doing our analysis. We think that this project will provide us with invaluable lessons and we look forward to achieving great things with our company sponsor.