ANLY482 AY2017-18 T2 Group 22
DHL is one of the largest logistics and transportation companies in the world, providing international express, freight transportation, e-commerce and supply chain management services to over 220 countries and territories worldwide, and employing approximately 510,000 employees. In the fiscal year of 2016, DHL’s revenue was over 57 billion euros. A key part of DHL’s business relies on the success of its freight transportation, delivering shipment via various modes of transportation through the air, ocean and road.
This project aims to study into a critical factor behind DHL’s success as a freight transportation service provider: the price of its corporate shipping contracts. Contract bidding refers to the process of DHL submitting a tender to secure a corporate contract in order to provide its freight services to a company. To secure its shipping contracts, DHL has to go through several bidding rounds with competitors, which include major players such as UPS, Fedex and other companies in the same region. By discovering insights into the factors affecting the bidding price for its shipping contracts, this better allows DHL to understand the thought process and motivation behind the bidding results of its customers, across various industries as well as different countries, and potentially better prepares them for negotiation with their customers for future contract bidding rounds by offering better terms which are of greater concern specifically for different types of customers, thus enabling them to have a higher chance of earning contracts and reaping more profits.
