ANLY482 AY2017-18T2 Group07
Team Data Heavy Legends wants to help DHL provide its service in the most efficient manner possible. By developing Ship-to-Profile+ (STP+), an all-inclusive and interactive dashboard which correlates operational performance and ship to profile information, we aim to help DHL’s Customer Solutions and Innovations(CSI) team produce higher value for all stakeholders alike, and to assist leaders make more informed decisions.
Motivation
DHL customers, Product Managers, and CSI team alike have voiced concerns with the current data visualization platform:
- Peak Season
- Customers want to plan their delivery schedules ahead to build their business case.
- Product Managers must exercise prioritization and notify affected customers of potential delays.
- CSI team wants to prepare customers with data before the beginning of peak season, to help them build accurate business cases.
- Operational Performance
- Customers want to refine contract volumes to allow higher accuracy for DHL
- Product managers realize there is a correlation in out the door(OTD) performance, volume, and surcharges, but no effective way to visualize them without multiple monitors running different dashboards.
- CSI team realizes a similar correlation and want to derive insights from these factors by putting them across a single page.
In line with DHL’s digitization principles, CSI wants to reduce manual deductions by combining operational performance factors into a single page dashboard. Thus, through the use of filters, the dashboard would provide the CSI team with insights and forecasts into future customer demands, and help them predict lane wise traffic.
Objectives
The primary objective of the project is to develop STP+, an insights visualization tool, which offers a descriptive dashboard of combined operational factors. Through the combination, the CSI team will be able draw valuable insights which will enable them to forecast per customer demand and per lane traffic amongst other benefits:
- STP+ should allow CSI team to monitor contract performance and spot patterns.
- Help CSI team to communicate with the customers to steer performance, and bring everyone on the same page.
- Avoid unnecessary risks and costs by giving them accurate forecasts, leading to effective planning.
- Provide deep insights on pre-request for quotation(RFQ) to integrate with existing trends, customer behaviour and lanes.
Overall, Project STP+ will map the road towards efficient collaboration, and drive towards greater business growth.
