ANLY482 AY2017-18T2 Group12: Project Overview
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Contents
Introduction and Project Background
The National Arts Council champions the creation and appreciation of arts in Singapore. However due to the traditional perspective of arts and culture being non-essential towards one’s livelihood, the arts scene continues to receive little attention from the general public.
Majority of attendance to arts events are driven by the nature of arts events being complimentary as Singaporeans continue to deprioritize arts and culture. This has led to the arts scene being sustained mainly through government support while artists are more often than not uncompensated for their contributions. Therefore, the National Arts Council is interested in understanding how to change consumer behaviours towards the Singapore arts scene, especially their propensity to pay for arts events, such that they can work towards a self-sustaining arts and culture ecosystem.
