ANLY482 AY2017-18T2 Group09
Contents
Project Progress
Project Completion
0% completed (estimate)
Project Stage
Current Milestone
Week: Week 1
- Proposal Submission
Date Due: 07/01/2018
Upcoming Milestones
Week: Week 0
- Data Collection
- Data Preparation
Date Due:
Sponsor Background
KOI Cafe is a Food & Beverage Company that sell bubble tea. In the first step towards establishing a brand name, 2 locations were launched in Taiwan’s Taichung area in 2006. However, the brand is known as 50 Lan in Taiwan instead of KOI. The vision of the organisation is to provide high quality products with emphasis on customised beverage for meeting the satisfaction of each individual customer. It upholds the spirit of customer-first and providing the original taste of Taiwan Bubble Tea to different part of the world. In 2007, 50 Lan expand their band internationally to Singapore and was re-branded as KOI Thé Singapore with more contemporary vibes to attract younger customers. Upon opening their first outlet, it become the hype among the younger generation and attracted a long queue during that period. Till to date, there’s a total of 46 outlets widespread in Singapore, 34 outlets in China, and presence in Taiwan, Macau, Hong Kong, Japan, Indonesia, Vietnam, Cambodia, Thailand, Myanmar and Malaysia.
Our Team
Our Supervisor
- Professor Kam Tin Seong
