G7 Project Overview
The figure above highlights the journey of a shipment, from the point a booking is received, the multiple touch points it goes through until it is delivered to its destination. Due to the vast spread of DHL’s operations, serving a single business account often requires shipment to be delivered to several parts of the globe.
The GSI team and the GAMs have voiced concerns with the existing visualization platforms to analyze the traffic patterns of the shipment. Currently, a typical GAM would visualize available data on his local files using simple Pivot Tables and Charts on an Excel Spreadsheet. This prevents a comprehensive one-stop analysis from being done. Moreover, due to a lack of standardization in contributing parameters across several business accounts, several insights do not get generated.
