ANLY482 AY2016-17 Term 1
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| Title | Analytics Practicum Description | Student Member(s) | Project Supervisor | Sponsor |
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| Title 001 | In today’s world, social media is no longer just a mean of connecting to peers. It has become a place where most of us get our entertainment and news update from, a channel to raise awareness and even a great platform for business startups to launch and manage their business. Locally, SGAG is the epitome of a successful social media business. In spite of their successful journey thus far, many other players have joined SGAG to generate humor contents on social media in recent years.
Under such competition, maintaining and diversifying their customer base have been a challenge to SGAG. Furthermore, with the ever growing post volume and traffic, evaluating the performance of its social media posts has become yet another concern to SGAG. Therefore, SGAG wishes to discover meaningful insights from the historical data of its various social media channels such as Facebook and Twitter. |
Group01-Epiphany
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Prof. Kam Tin Seong Associate Professor of Information Systems (Practice) | Karl Mak, Co-founder at SGAG |
| Title 002 |
TixCo, a ticketing service provider, has served as the ticketing agent for more than 1,000 events every year. As the leading provider in Singapore, it sells tickets for many events such as pop concerts, musicals, theatres and sports. Since its inception, TixCo aims to make buying tickets readily accessible and convenient for everyone. As TixCo is the only authorised ticketing service provider for certain events, it is crucial for them to cater to the demand of the mass public. Currently, TixCo is unable to anticipate the demand for the event organised and this post challenge for TixCo to fully capture the demand efficiently. As such, any uncaptured demand is an opportunity lost for TixCo. Hence, it is important for them to understanding the demand for an event. |
Group02- Team Modulo
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Prof. Kam Tin Seong Associate Professor of Information Systems (Practice) |
TixCo |
| Title 003 | In this age of information, we see an increasing need for people and businesses to have a greater access to space and resources to further their personal and corporate needs. Hence, there is the requisite for the libraries to adequately manage this associated increasing demand. However, there exists this difficulty in measuring the operational readiness of the libraries; unlike typical corporations and organisations, the measure of public demand is not in dollars and cents.
Furthermore, there have been renovations and relocation of existing libraries and unveiling of new libraries to keep up with the times. These constant changes prompt for a reliable system to measure the effectiveness of past policies, as well as an accurate predictive model to conduct what-if analyses for future plans. This project aims to create a user-friendly system which displays geo-spatial information that can provide operational insights for the NLB. |
Group03- Qui vivra verra
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Prof. Kam Tin Seong Associate Professor of Information Systems (Practice) | National Library Board (NLB) |
| Title 004 | Our sponsor is an established insurer, offering an extensive selection of General and Life Insurance products and solutions with a presence in many regions and countries. As one of the world’s most globally diversified and financially secure insurance groups, with portfolios in Marine Cargo insurance, Engineering, Personal Lines, and Life insurance, they have an established presence in Singapore in two specific area, Life Insurance and General Insurance. Although they have been collecting data required for underwriting at the point of sale, most of the data are stored and kept for compliance purposes. In a bid to remain competitive in the landscape, they want to increase the customer life-time value by exploring the cross-selling potential of products. |
Group04- Team Insured
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Prof. Kam Tin Seong Associate Professor of Information Systems (Practice) | Undisclosed Insurance Company |
