ANLY482 AY2016-17 T2 Group7: Marketline

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Exploratory Data Analysis

Text Analytics

Gap Analysis

With reference to Chart 11 in the Exploratory Data Analysis, we have selected 2 databases, Lawnet and Euromonitor to focus on. This is due to the fact that these 2 databases are the most commonly used amongst the Law and Business students respectively, as these 2 schools are the 2 biggest contributors to the searches during the Term. In addition, Marketline has been chosen for further analyses requested by the sponsor.

Chart 13: Text mining process First, we use SAS Enterprise Miner 14.1 to carry out text analytics. We import ‘euromonitor_text_data’ and ‘lawnet_text_data’ respectively by using the File Import function and running though the text mining process in Chart 13: Text mining process.

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Chart 14: Text Parsing Configuration We configure text parsing so that Parts of Speech such as ‘Aux’, ‘Conj’, ‘Det’, ‘Interj’, ‘Part’, ‘Prep’, ‘Pron’ and Types of Attributes including ‘Num’ and ‘Punct’ are all ignored.

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Databases

Euromonitor

Lawnet

Marketline

Marketline
COMING SOON :)

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