AY1516 T2 Inpatient Meals Survey ProjectOverview
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Sponsor Background
Media Research Consultants is a Mediacorp Enterprise which is a leading market research agency in Singapore that provides end-to-end research solutions to private and government clients. MRC is in charge for conducting the NUH In-Patient Meals Audit Survey from 2015-2017
Introduction and Project Background
As one of the leading Medical Institutions in Singapore, NUH places great importance in inpatients perception and satisfaction towards the meals provided in the hospital. Sodexo is the esteemed provider of meals to the inpatients of NUH and is conducting the survey to ensure that the company’s high standards are maintained. The surveys are conducted by well-trained interviewers who have been involved in hospital surveys; especially those who are familiar with NUH conduct face-to-face interviews with respondents at the various NUH wards. This may include patients only as per agreed with Sodexo. The survey is aimed at getting a result on the importance level of a few attributes of the food and how satisfied the patients are with the food. It is measured on a 5-point scale, where 5 is very important and 1 is not important at all, for the importance rating of all key attributes in the questionnaire. It is measured on a 5-point scale, where 5 is excellent and 1 is very poor, for the satisfaction rating of all key attributes in the questionnaire.
Motivation and Project Scope
The survey is conducted manually currently which is time consuming. Thus, it is important to automate the analysis process to find use insights into the survey. Patient health is extremely important for the hospital and the meals play a very important part in curing the state of the patient/s health. There is a whole lot of mental satisfaction if the patients are happy with their meals. Thus, this project will help to gain insights into the important aspects of the meals provided to the patients and areas for improvement.
The scope of the project involves:
- To measure and evaluate customer service satisfaction based on identified attributes of meals.
- To compile and report results of all key service matrices and service indices.
- To identify specific problems from analytical insights of service performances measured as well as based on direct customer feedback / comments and provide these in a timely manner to Sodexo so that appropriate actions can be taken. This shall include the usage of both quantitative and qualitative research methods.
- Ascertain customer expectations and derive relevant service gaps for all key attributes.
MRC has asked us to make this process automated for them where they can then give an online dashboard to Sodexo and not have to do the same analysis every two months. We are therefore supposed to implement all the above mentioned bullet points in our project, and model a dashboard for MRC to present to Sodexo.