Analysis of User and Merchant Dropoff for Sugar App - Project Overview
Background | Data Source | Methodology |
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Contents
Project Background
We are currently living in a digital age where possibilities are limitless. Rapid technological advancements has continuously shaped and changed our attitudes and behaviours towards different aspects of our lifestyles. With this move towards a more digital society, conventional shopping that has traditionally been taking place in brick-and-mortar shops are now gravitating towards online platforms for ease of convenience and getting a better deal.
Singapore has the highest smartphone penetration rate in the world at 88%, ahead of other countries such as Hong Kong, Australia and the U.S.[1] For local businesses, consumers typically look for Price (38%), Quality (38%) and Availability (28%) before making a purchase decision.[2] Approximately 42% of Singaporeans also turn to local discount websites such as Groupon, Deal.com.sg, Lazada and Qoo10[2] in search of better deals to secure better value for their money spent.
Introduction of Sugar
Sugar is an interactive city guide that seeks to encourage a culture of exploration in Singapore and helping local small businesses get discovered.
Currently, Sugar operates in 3 countries – Hong Kong, Jakarta and Singapore. It originated from Shanghai where it has experienced tremendous success of over 250,000 users a day and hence, the founders has decided to expand its operations to Singapore in early 2014.
Sugar has discovered that convenience is an important factor for users when selecting a local business. (See Fig.1) Thus, as a city guide with its location-based features, it hopes to revolutionise the online shopping industry.
Project Problems and Objectives
Scope of Project
Project Deliverables
References
- ↑ Highest Smartphone Penetration Rate
- ↑ 2.0 2.1 Purchase Decision Cite error: Invalid
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