ANLY482 AY2017-18T2 Group26 Project Overview
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Geospatial Analysis
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Geospatial Analysis is the technique of using geospatial data – from mobile devices, location sensors, social media, etc – to build maps, graphs, statistics and analytical models to make complex relationships understandable. The benefits of using geospatial analysis is that it is a step above regular analytical insights; more engaging and more understandable and recognizable, it helps managers move from hindsight to foresight and develop location-based targeted solutions. Focussing on this aspect of geospatial analysis, we aim to come up with a method that takes into consideration past location data, and its impact on other aspects of the business, to help optimize future location based decision making.
(Referenced: Geospatial Analytics The three-minute guide. (2012). Retrieved from https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Deloitte-Analytics/dttl-analytics-us-ba-geospatial3minguide.pdf)
Company PQR
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PQR is a Singapore based company with over 100 branches spread across Singapore as well as a growing online presence. They have a pronounced focus on providing aid to the community. Their employees are committed to helping the community albeit the elderly, challenged youth or the environment. The company itself, contributes over 60% of their profits to the betterment of the community each year.
Motivation & Objectives
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Company PQR has been facing a road block while optimizing their sales targets, in order to meet their demand and serve their customers better. They have conquered central Singapore and need a smart method to estimate their demand considering the anomalies of each branch location. An accurate demand estimation will make it easier to predict or set sales targets. By analyzing mobile data and points of interest around Singapore, we can optimally estimate demand for their outlets. Our project will use these data sets and its relationship with the financial performance of PQR branches all over Singapore.
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Therefore, our objectives are:
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Methodology
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We are using tools like Tableau to derive a preliminary data exploration overview, to understand our data before mapping it in a geospatial software. To clean the data with location variables, we will be using OpenStreetMap as a reference, making sure all location data is in a consistent format and aligns with its respective OpenStreetMap location.
In order to extract trends and correlation patterns from this data, we intend to use QGIS to visualize density and hotspots of people at various locations around PQR outlets and the corresponding points of interest (POIs). We will analyse the sales model provided by PQR, checking for any inaccuracies, areas for improvement etc. Following this, we will our own estimation model and compare its accuracy to past demand data provide. Finally, we will summarize all of our models and visualizations in the form of a dashboard so they can be used by managers interactively to gain a deeper understanding.
We received Mobile Data, POI Data and Financial Data from Company PQR and used methods like Normalization and Standardization to clean it. We performed Aggregations, Statistical Analysis, and a Polygon to Coordinate Analysis as well as generated a Geospatial Distance Matrix to aid our Exploratory Data Analysis (EDA). Based on our Findings and Insights, we will be moving forward by creating a Huff Model, and conducting a Accessibility Analysis, and Gap Analysis.
In order to extract trends and correlation patterns from this data, we intend to use QGIS to visualize density and hotspots of people at various locations around PQR outlets and the corresponding points of interest (POIs). We will analyse the sales model provided by PQR, checking for any inaccuracies, areas for improvement etc. Following this, we will our own estimation model and compare its accuracy to past demand data provide. Finally, we will summarize all of our models and visualizations in the form of a dashboard so they can be used by managers interactively to gain a deeper understanding.
We received Mobile Data, POI Data and Financial Data from Company PQR and used methods like Normalization and Standardization to clean it. We performed Aggregations, Statistical Analysis, and a Polygon to Coordinate Analysis as well as generated a Geospatial Distance Matrix to aid our Exploratory Data Analysis (EDA). Based on our Findings and Insights, we will be moving forward by creating a Huff Model, and conducting a Accessibility Analysis, and Gap Analysis.
