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Our Team
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Liam Pang Shi Liang
Bachelor of Business Management
Double Major in Marketing & Marketing Analytics
liam.pang.2014@business.smu.edu.sg
His former experiences include consulting for industries such as the social sector, financial services and food & beverage. Liam believes that through data science, organisations can learn better and thus, do better.
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Ong Geok Ting
Bachelor of Business Management
Double Major in Marketing & Marketing Analytics
gtong.2014@business.smu.edu.sg
She has experiences on Customer Experience project on the banking and finance industry, and Fundraising project with the social sector. She finds that data speaks to us in a different language, and by uncovering their messages can help organisations make better and sound decisions.
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Tan Rui Feng
Bachelor of Business
Double Major in Marketing and Marketing Analytics
Bachelor of Social Science
Major in Psychology
rf.tan.2014@accountancy.smu.edu.sg
He has worked on a marketing project for a local F&B SME as well as a strategic project for a children’s home. He believes that analytics enables organizations to create a greater impact than they intended to.
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Supervisor
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Prof. Kam Tin Seong
Associate Professor of
Information Systems (Practice)
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