ANLY482 Sustainability Jobs Project Overview

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Project Background


In the society today, the pace of globalization is undeniable. With remarkable increase in transportation, communication and technology, it has made the world more interdependent than ever. However, as companies reap in the success of globalization, Mother Earth sacrifices.

Resource depletion and severe environmental issues has not only motivated the increasing interest towards renewable resources but also, sustainability policies. The limelight on sustainability development has proved to be a valuable area for development reaping huge benefits. Businesses are now moving to take an active role in developing practices promoting sustainability with initiatives such as sustainable logistics.

The Green Transformation Lab (GTL) is a joint initiative by SMU and DHL aimed at accelerating the evolution of sustainable logistics across Asia Pacific. Leveraging SMU’s multi-faculty academic excellence and DHL’s sustainability services, expertise and capability in supply chains, the Green Transformation Lab focuses on creating solutions that help companies transform their supply chains, becoming greener, more resource efficient and sustainable.

We will be embarking on gaining further insights on GTL’s sustainability heat map project, which is a group of heat maps with global profiling of areas and trends on sustainability related jobs as well as sustainability related topics on Twitter.


Market Survey

In order to test out the feasibility of our concept, we conducted a market survey on Qualtrics to learn more about the user's needs. We asked questions about their frustrations and problems when organizing meetings between their friends, and what are some of the applications they use to schedule meetings.
Click here to view our Qualtrics Market Survey
Click here to download our Market Survey Collated Results

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Target audience:SMU students of age group ranging from 18-24

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Our objective for the survey was to find out the statistics of people organizing meetups as their frustrations they have while using different applications to organize their meetups.

Below are some of the highlighted problems faced by users:

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We also asked the surveyors to rank different applications accordingly to the frequency that they use it to organize meetings.
In addition, we drilled in on every single application and gathered their opinions on each application.

Before we ended the survey, we asked the surveyors to suggest functions that they think would be beneficial for the progress of organizing events.

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