Difference between revisions of "ANLY482 AY2016-17 T1 Group2: Project Overview"

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At Singapore Pools, the demands of sports matches are anticipated through experience and gut feeling of its Sports Division staffs, which human resources (telephone betting staffs) are then allocated based on the turnout or demand of individual soccer match. Such an approach can prove to be erratic at times, as humans can be very prone to errors and/or other factors, which will negatively impact their decision making capabilities. Any errors or failures in making the right decision can also prove to be costly for Singapore Pools, as they will not be able cope with the demands and these customers will potentially resort to illegal counterparts to place their bets.
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In today’s digitalised world, technology had greatly transformed gambling behaviour. Customers no longer have to go to the physical outlet to check the odds and place their bets, they are able to do so in their comfort of their house.
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Singapore Pools allows their customers to register an online account with them and then customers are able to place their bet via phone call. With this, customers are able to place their bets without being constrained by the opening hours of Singapore Pools’ physical outlet. Hence, Singapore Pools has to allocate resources, such as phone-betting officer, to assist their customers to place their bets.
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The current process of resources allocation for phone betting is based on the rough estimation provided by the Sports Division. As a result, resources are often not optimised. Moreover, due to time difference, the more well-known leagues such as English Premium League, are often broadcasted in the middle of the night. This makes it difficult to allocate additional resources at the last moment to handle the demand.
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With these challenges, it can prove costly to Singapore Pools as they are unable allocate their resources efficiently to deal with the demand and the affected customers will potentially resort to illegal counterparts to place their bets.
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Hence, Singapore Pools hope to utilize their historical data to derive insights and predict the demand for future matches, so that they are able to better allocate their resources.
 
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We aim to build a Sports Event Demand Prediction Model, where Singapore Pools will be able to predict demand for individual sports matches from different leagues based on historic data.
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The objective of this project is to build a predictive model for Singapore Pools’ Sports Division staff to predict the demand of soccer matches from different leagues based on the historic data provided by Singapore Pools.
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This project strives to answer the main question:
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* What are the factors which will affect the demand of an individual match?
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** An example of such factors which can potentially impact the demand of sports event includes the day of the match, date of the match, time of the match, affluence or ranking of the teams involved and the number of matches being played concurrently.
  
The Sports Event Demand Prediction should ultimately allow Singapore Pools to achieve the following:
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With this prediction, Singapore Pools is able to achieve the following benefits:
# More accurate budgeting for the Sports Division
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# Improvements in resources allocation,
# Improvements in resources allocation depending on various match parameters, such as kick off time, day, league and influence of the soccer team
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# Better understanding of the factors that affects the demand of the matches,
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# Fraudulent prevention. For example, if there is a sudden spike in the demand of a match, there is a possibility of match-fixing.
  
Singapore Pools is also keen and hopeful of using the Sports Event Demand Prediction Model as a foundation for future sports-related prediction models.
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Singapore Pools is also keen to use this project as the foundation of future sports-related (e.g., motorsports) prediction models.
 
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Revision as of 02:26, 4 September 2016


Home

Team

Project Overview

Project Findings

Project Management

Documentation


Motivation

In today’s digitalised world, technology had greatly transformed gambling behaviour. Customers no longer have to go to the physical outlet to check the odds and place their bets, they are able to do so in their comfort of their house.

Singapore Pools allows their customers to register an online account with them and then customers are able to place their bet via phone call. With this, customers are able to place their bets without being constrained by the opening hours of Singapore Pools’ physical outlet. Hence, Singapore Pools has to allocate resources, such as phone-betting officer, to assist their customers to place their bets.

The current process of resources allocation for phone betting is based on the rough estimation provided by the Sports Division. As a result, resources are often not optimised. Moreover, due to time difference, the more well-known leagues such as English Premium League, are often broadcasted in the middle of the night. This makes it difficult to allocate additional resources at the last moment to handle the demand.

With these challenges, it can prove costly to Singapore Pools as they are unable allocate their resources efficiently to deal with the demand and the affected customers will potentially resort to illegal counterparts to place their bets.

Hence, Singapore Pools hope to utilize their historical data to derive insights and predict the demand for future matches, so that they are able to better allocate their resources.

Objectives

The objective of this project is to build a predictive model for Singapore Pools’ Sports Division staff to predict the demand of soccer matches from different leagues based on the historic data provided by Singapore Pools.

This project strives to answer the main question:

  • What are the factors which will affect the demand of an individual match?
    • An example of such factors which can potentially impact the demand of sports event includes the day of the match, date of the match, time of the match, affluence or ranking of the teams involved and the number of matches being played concurrently.

With this prediction, Singapore Pools is able to achieve the following benefits:

  1. Improvements in resources allocation,
  2. Better understanding of the factors that affects the demand of the matches,
  3. Fraudulent prevention. For example, if there is a sudden spike in the demand of a match, there is a possibility of match-fixing.

Singapore Pools is also keen to use this project as the foundation of future sports-related (e.g., motorsports) prediction models.