AY1516 T2 Team SkyTrek

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Summary Skyscanner is the leading global travel search site offering an unbiased, comprehensive and free flight search service as well as online comparisons for hotels and car hire. On its website, Skyscanner has a travel features and news section. This helps attract users to Skyscanner through its content marketing activities. The company constantly publishes news articles relating to travel trends, travel tips, top destinations, best deals and new product features in order to constantly engage its users drive more traffic to the site. The project sponsor is the content manager for APAC at the Skyscanner Singapore office. One on Skyscanner’s goals is to acquire new users and engage its current users through content marketing on its travel features and news site. The goal of the company is to drive more users to the website in order to increase its metric of unique monthly users. This metric has a large impact on revenues as well as the valuation of Skyscanner and similar internet companies. It has been growing at a high quarter on quarter growth rate over the last 2 years and Skyscanner wishes to maintain this high growth rate. The aim of the practicum is to provide deeper insight into the performance of different content pieces on the Skyscanner travel and news features site. This will help decide what kind of content is to be created at different times of the year in order to maximize the number of visitors to the Skyscanner news site.

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Project Progress Current Milestone Project Final Deliverable Date Due: 17/04/2016 Project Final Presentation Date Due: 13/04/2016 Project Midterm Date Due: 28/02/2016 Project Proposal Date Due: 10/01/2016 Upcoming Milestones Poster Session Date Due: 24/04/2016 Final Client Presentation Date Due: 25/04/2016

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