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Introduction to Analytics Practicum

The Analytics Practicum module (ANLY482) is a compulsory module for those who are taking the Analytics Second Major program. It involves a project that assess the students' ability to apply analytics in real-time events extensively. These projects come from both the academics and industry. Students can also get a good sense of how analytics are used in their field of study.

Welcome to the Analytics Practicum (ANLY482)! - a place where students turn into professional analysts.

2014/2015 Term 1

Team	Project Name	Student Member(s)	Project Supervisor	Sponsor
Kolaveri Di Social Analytics Project	"This Kolaveri Di" is a Tamil song from the soundtrack of Tamil film 3. It was written and sung by actor Dhanush and composed by music director Anirudh Ravichander. The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" lyrics. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. Within a few weeks, YouTube honoured the video with a Recently Most Popular Gold Medal Award for receiving a large number of hits in a short time. The objective of this project is to identify the key element(s) that explains the success of this video, particularly for its capability in drawing listeners and spreading its viral effect over the online domain. The analysts are required to submit a report, detailing out these elements along with some recommendations that could help to replicate its success.	Lee Jaehyun Chan Wei Yin	Prof. Seema Chokshi Lecturer of Information Systems, Programme Head, SMU Undergraduate Second Major in Analytics	Prof. Srinivas K Reddy Professor of Marketing, Director, Centre for Marketing Excellence, Academic Director, LVMH-SMU Asia Luxury Brand Research Initiative, Area
Visualization of Consumer Satisfaction	Consumer research has been a hot topic. Businesses and government agencies are interested to know the satisfaction levels of Singaporean consumers and effectively take actions that can create valuable and meaningful impact in the society. This project explores these satisfaction levels. It uses the respondent level data from the Satisfaction Index of Singapore (2008-2013). The objective of this project is to produce a dashboard that shows trends of consumer satisfaction visually.	Mohamed Yousof Bin Shamsul Hameed Kee Eng Sen	Prof. Seema Chokshi Lecturer of Information Systems, Programme Head, SMU Undergraduate Second Major in Analytics	Prof. Marcus Lee Assistant Professor of Marketing (Practice), Academic Director for the Institute of Service Excellence at SMU (ISES)
Twitter Analytics	The background of the project is horizon scanning; creating an analytical platform that is scanning the online (social/established data) to identify upcoming topics and keywords clusters. The objective is to not stop at the cloud creation but to be able to provide a time series analysis and forecast of the ‘relevance’ of the topic over the course of X number of days	Fransisca Fortunata	Prof. Seema Chokshi Lecturer of Information Systems, Programme Head, SMU Undergraduate Second Major in Analytics	David Hardoon Head, Analytics, SAS Institute Pte Ltd, Singapore

Grading

Project Proposal

Update of Wikipage: 1%

Proposal Report: 14%

Mid-Term Presentation and Report

Mid-Term Presentation: 10%

Mid-Term Report: 15%

Mid-Term Update of Wikipage: 5%

Final Presentation and Report

Final Report: 25%

Final Presentation: 15%

Project Poster: 10%

Update of Wikipage: 5%