Difference between revisions of "Gambling Behaviour Pattern Analysis"

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<h1 color="#007BBD"> Promoting Responsible Gambling at Singapore Pools </h1>
 
[[File:Singapore_Pools_Logo.jpg ]]
 
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==<div style="background: #007BBD; line-height: 0.3em; border-left: #007BBD solid 13px;"><div style="border-left: #45E98F solid 5px; padding:15px;"><font face ="Century Gothic" color= "white" size="5">Project Motivation & Objective</font></div></div>==
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==<div style="background: #007BBD; line-height: 0.3em; border-left: #007BBD solid 13px;"><div style="border-left: #45E98F solid 5px; padding:15px;"><font face ="Century Gothic" color= "white" size="5">Background of Sponsor - Singapore Pools </font></div></div>==
  
The aim of our project is to allow Singapore Pools to better understand the gambling behaviours of their customers through the identification of gambling patterns, which can be unique across different clusters of individuals. Each cluster might have their own specific ways of splitting their bets, different churn rates, preference for a league, different decision making process, and ways of selecting their bet selections. Such behavioural patterns could possibly be linked back to certain demographics pertaining to the cluster, allowing us to further infer reasons behind their gambling habits, and hopefully could help us identify those irresponsible gamblers too. For the purpose of the project, the scope of our project is limited to the Sports Betting segment of customers who have opened betting accounts with Singapore Pools.
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[[File:Singapore_Pools_Logo.jpg|center]]
  
The objectives of our project is to:
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Gambling is often seen as a problem in society, no doubt gambling addiction poses a grave societal problem, however banning gambling is not a viable solution, for it would simply drive these activities underground. As such, our sponsor, Singapore Pools was set up by the Singapore government in 1968 to place gambling on legal grounds and to deal with the social ills tied to gambling. Ever since, Singapore Pools has been the sole legalized operator to run lotteries and sports betting in Singapore.
  
(1) Profile their existing pool of customers through clustering analysis
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This establishment offers a regulated environment, one where the government is able to regulate gambling behaviours to some extent, by educate citizens about playing responsibly, within their meanings, informing them of the possible adverse consequence of gambling, therefore managing the risk of gambling problems. As a not-for-profit-organization, Singapore Pools donates a share of their revenue to benefit good causes on a regular basis, many of which have being made for the betterment of charity, education, health, community development, and sports sectors.
 
 
(2) Create a data visualization of the consumer betting activity
 
 
 
(3) Build a dashboard to visualize the profiling and data points
 
  
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Singapore Pools offers four types of products to the public – TOTO, The Singapore Sweep, 4D, and Sports Betting. These products and services are all regulated by Singapore’s Ministry of Home Affairs, Ministry of Finance, and the Ministry of Social and Family Development.
  
 
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Revision as of 03:00, 18 January 2016


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Background of Sponsor - Singapore Pools

Singapore Pools Logo.jpg

Gambling is often seen as a problem in society, no doubt gambling addiction poses a grave societal problem, however banning gambling is not a viable solution, for it would simply drive these activities underground. As such, our sponsor, Singapore Pools was set up by the Singapore government in 1968 to place gambling on legal grounds and to deal with the social ills tied to gambling. Ever since, Singapore Pools has been the sole legalized operator to run lotteries and sports betting in Singapore.

This establishment offers a regulated environment, one where the government is able to regulate gambling behaviours to some extent, by educate citizens about playing responsibly, within their meanings, informing them of the possible adverse consequence of gambling, therefore managing the risk of gambling problems. As a not-for-profit-organization, Singapore Pools donates a share of their revenue to benefit good causes on a regular basis, many of which have being made for the betterment of charity, education, health, community development, and sports sectors.

Singapore Pools offers four types of products to the public – TOTO, The Singapore Sweep, 4D, and Sports Betting. These products and services are all regulated by Singapore’s Ministry of Home Affairs, Ministry of Finance, and the Ministry of Social and Family Development.