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Overview

Roads, today already take up 12% of Singapore’s total land area and with the limited land available, Singapore cannot afford to exhaust its land area by building more roads to accommodate vehicles and further expand the road network.

With these considerations in mind, Singapore Land Transport Authority (LTA) would like to understand the car park overspill situation in Singapore. Thus, LTA has requested Media Research Consultants Pte Ltd (MRC) to find out more through site survey and observation in theses car parks. The information collected is transformed into knowledge with MRC producing a detailed report and several info-graphics for each car park sites to summarize the findings. This information is crucial to LTA, as it will help it to better forward plan and handle the car park issues in Singapore.

The objective of this project is to assist Media Research Consultants Pte Ltd (MRC) in understanding the current parking situations in 65 different locations in Singapore. These 65 parking locations compromise of 30 retail malls, 15 retails and Food & Beverage (F&B) clusters in landed housing estates, 10 hawker centers, and 10 community clubs.

As of the initial meeting on 30th December 2015, MRC had completed and submitted 10 reports to LTA. Hence, there are 45 outstanding reports and info-graphics. MRC’s submission deadline for all the reports is 31st January 2016. Therefore, the team’s immediate job scope is to assist the team in MRC in meeting its submission deadline.

After the completion of the reports and info-graphics, the team will further process the data collected to coming up with new insights. The proposed initiatives include comparison of the different car park sites, as well as, a national average representation. This will allow the business owner, LTA, to better understand the situation nationwide rather than looking at each car park site’s situation independently. Additionally, working on the same perspective of data representation, the team would like to achieve an interactive dashboard that reports the data. However, this initiative is subjected to the time constraint of the project.

Background

Roads, today already take up 12% of Singapore’s total land area and with the limited land available, Singapore cannot afford to exhaust its land area by building more roads to accommodate vehicles and further expand the road network.

Moreover, Singapore’s population has been increasing over the years. With that, the scarcity must be allotted wisely. As Singapore continues to grow as a city, there is a need to increase the supply for housing, industrial and office estate. Therefore, it is not a realistic plan for every Singaporean household to own a car.

Having said that, car is not a basic necessity in Singapore since public transportation is well developed and easily accessible. However, Singaporeans seem to think otherwise as the number of households in Singapore that own a car increased to 45% in 2013 from 40% in 2008. In order to curb the amount of car ownership and to ensure the roads is smooth flowing and congestion-free, the authority affirmed that it would continue to emphasize the vehicle ownership and usage restraint measure.

Since 1990, the Certificate Of Entitlement (COE) system has enabled Singapore to exercise effective control of vehicle population growth. As Singapore becomes more urbanized, the social cost of car ownership will also increase. This is because land has to be set aside for parking spaces at not only where we reside, but also at the places where we work, study and play. Allocating more land for car parks means that there is less land for other developments, such as housing, schools or healthcare facilities. On top of that, illegal parking and congestion in local neighborhoods may also become more prevalent.

With these considerations in mind, Singapore Land Transport Authority (LTA) would like to understand the car park overspill situation in Singapore. Thus, LTA has requested Media Research Consultants Pte Ltd (MRC) to find out more through site survey and observation in theses car parks. The information collected is transformed into knowledge with MRC producing a detailed report and several info-graphics for each car park sites to summarize the findings. This information is crucial to LTA, as it will help it to better forward plan and handle the car park issues in Singapore.

Objectives

The objective of this project is to assist Media Research Consultants Pte Ltd (MRC) in understanding the current parking situations in 65 different locations in Singapore. These 65 parking locations compromise of 30 retail malls, 15 retails and Food & Beverage (F&B) clusters in landed housing estates, 10 hawker centers, and 10 community clubs.

The study was conducted previously by MRC through parking occupancy surveys, human traffic counts, and interview survey at selected locations at stipulated times. The collected data will then be further processed before submitting it to the Land Transport Authority (LTA) to understand the current parking situation at these locations.

Each parking site result that was collected must be tabulated into a single Microsoft Excel spreadsheet file according to each survey type and also included in the final report. The final report shall include a write-up, all location maps and captured images (if any). Lastly, the final report will be structured as per the format shown below:

1. Executive Summary 2. Site Background 3. Site Characteristics 4. Site Assessment 5. Survey Deployment Plan 6. Survey Findings 7. Conclusion 8. Appendices

  8.1 Site Map of the parking locations
  8.2 Car park characteristics 
  8.3 Pre Survey Observations & Results
  8.4 Info-graphic to summarize the results collected
  8.5 Survey Questionnaire Template