Difference between revisions of "Maximum Project Overview"

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The library currently aims to optimise its resource availability and distributions channels to maximise the learning effectiveness of its students. This could be in terms of increasing resources available for certain highly searched topics, altering current trainings and workshops to focus on any common mistakes committed by students while using the assets or finding any unexpected trends in user journey through digital and physical touch points. They further want to know if usage patterns vary between students based on certain attributes like Programme, Year of Graduation and Education Level. For this purpose, they have conducted an initial survey for the freshman batch of 2017 to evaluate the difference in their confidence level in various research skills before and after joining SMU, factoring in several considerations like modules taken, library workshops attended and so on and so forth. They wish for us to understand if this survey contains any actionable insights.
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The SMU Libraries Analytics and Research Department strives to develop a data-informed approach for achieving strategic objectives related to library operations and user needs. For this purpose, they have conducted an initial survey for the freshman batch of 2017 to evaluate the difference in their confidence level in various research skills before and after their first semester at SMU. The library currently aims to develop it’s trainings (content, methodology & availability) catering to solving specific student problems associated with those skills based on findings from the survey. Considering the importance of using library resources efficiently, it is central to understand the different trends and patterns students demonstrate in their usage of library resources and how it relates to attributes like modules undertaken, trainings attended and so forth. This will help us to provide the library with specific problems and targeted solutions based on schools and modules to eventually make the research process of an SMU student more effective and efficient.
  
 
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We had an initial discussion with our project sponsor and they would like us to create a visual dashboard to ascertain the relationship between the initiatives and resources of the library, and student performance (in terms of confidence and optimal usage of resources).
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The objectives of the project are the following:
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# Business objective: To discover the current confidence level of freshmen across different faculties and identify trends. Moreover, to explain, with clear visuals, how students have responded to different trainings for each skill at the end of the semester
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# Technical objective: To use data analytics tools and statistical methods to study the data and obtain insights to facilitate the business objective
  
The objectives of the project would be of the following:
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To achieve our two primary objectives, we will need:
 
 
# Business objective: To identify factors that relate to and predict student confidence in performing library research tasks and help improve library training initiatives.
 
# Technical objective: To use data analytics tools and statistical methods to study the data and obtain insights that would facilitate the business objective.
 
 
 
To achieve our two primary objectives, we will need to:
 
 
* To understand the data domains
 
* To understand the data domains
* To understand the current library training process
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* To understand the library training process
 
* To identify if there exist any students who experience high or low confidence and its contributing factors
 
* To identify if there exist any students who experience high or low confidence and its contributing factors
* To create a dashboard to provide the client with an automated solution for understanding the effectiveness of their trainings and confidence level of the students
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* To create a visual representation of the effectiveness of the trainings conducted during the semester, and provide recommendations.
 
 
 
 
  
 
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The sponsor has provided us with five datasets - student data, pre- and post- survey data, request log data, and turnstile data.
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The sponsor conducted two surveys with the freshman batch of 2017. Pre-survey was conducted before the start of the semester (Aug 2017) and post-survey at the end of the semester (Nov 2017). The pre and post survey datasets contain responses of students before and after the first semester on their confidence level in research skills. After having cleaned and compiled the two sheets, the record attributes are as follows:
 
 
The student dataset contains information about the current students of SMU across all batches. The record attributes are the following:
 
* email (hashed to a 64-digit- long hexadecimal number for non-disclosure reasons)
 
* education level
 
* faculty
 
* admission year
 
* graduation year
 
* degree program
 
 
 
The pre- and post- survey dataset contains responses of students before and after the first semester of freshman year on their confidence level in various research skills. Some of the record attributes are as follows:
 
* email (hashed to a 64-digit- long hexadecimal number for non-disclosure reasons)
 
* school
 
* modules taken
 
* library workshops attended
 
 
 
The request log dataset contains records captured by the library’s URL rewriting proxy server throughout the year of 2017. This dataset captures all user requests to external databases. The record attributes are the following:
 
* user ID
 
* session ID
 
* search database
 
* timestamp
 
* search query
 
 
 
The turnstile dataset contains records captured by the library’s gantries throughout the year of 2017. This dataset captures physical taps on the gantries of the library. The record attributes are the following:
 
* date
 
* time
 
* device name
 
* email (hashed to a 64-digit- long hexadecimal number for non-disclosure reasons)
 
 
 
  
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The methodology that we went through can be divided into:
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Our methodology can be summarised as:
 
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# We began our analysis by transforming the data that was provided  
# Data cleaning to remove redundancies and missing data points, and to make sense of the data that has been providedWe also merged pre- and post- survey data to be able to make a comparison.
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# We carried out exploratory data analysis using Tableau 10.0. This is where we did the visualisation analysis using the divergent stacked bar graphs
# Exploratory Data Analysis (EDA) to make some initial discoveries on the relationships between the changes in confidence of the freshmen and the library trainings that they underwent during the semester.
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# From the initial insights, we sought to statistically prove the relationships that were observed. For this, we used JMP Pro 13 to carry out the chi-squared tests
 
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# We conducted the text analysis to find out if students had any major issues with the trainings conducted
Moving on, we plan to:
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# Lastly, we used all the analysis done to give recommendations to the library
 
 
* Conduct correlation analysis to obtain solid insights about the correlations between the trainings and students' confidence levels.
 
* Analyse the proxy logs data to gather further insights on students' search habits, with the goal of merging these findings with our correlation findings to craft salient recommendations.
 
  
 
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Phase 0: Learning about the Case Context
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Phase 1: Learning about the Case Context
  
 
We gathered information about the trainings conducted by the library to learn about the case context. This includes:
 
We gathered information about the trainings conducted by the library to learn about the case context. This includes:
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* Reviewing the content of the trainings conducted and how they relate to the courses taken by freshmen from the different schools
 
* Reviewing the content of the trainings conducted and how they relate to the courses taken by freshmen from the different schools
  
Phase 1: Data Cleaning
 
  
As we were given several datasets by our sponsor, in the first phase, we studied the datasets to understand each of their variables and values to discern which ones would be useful given our project scope. Following that, we furthuer studied the variables and values of the datasets that we chose to use. This involved the following steps:
+
Phase 2: Data Cleaning
  
 +
As we were given several datasets by our sponsor, in the first phase, we studied the datasets to understand each of their variables and values to discern which ones would be useful given our project scope. Following that, we furthur studied the variables and values of the datasets that we chose to use.
 +
This steps include:
 
# Recording the description and range for each variable and its values
 
# Recording the description and range for each variable and its values
 
# Identifying irrelevant or duplicate fields
 
# Identifying irrelevant or duplicate fields
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# Documenting all of the above
 
# Documenting all of the above
  
Phase 2: Data Exploration
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 +
Phase 3: Data Exploration
  
 
In the second phase, we conducted exploratory data analysis.
 
In the second phase, we conducted exploratory data analysis.
 
+
The steps include:
Exploratory data analysis steps include:
 
 
* Studying the distributions of variables
 
* Studying the distributions of variables
 
* Identifying and treating outliers/anomalies
 
* Identifying and treating outliers/anomalies
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* Develop hypotheses based on literature
 
* Develop hypotheses based on literature
  
This analysis should go through a number of iterations, as we will continually compare our findings to existing literature as well as what we know of student behaviour.
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This analysis was iterated a number of times, and we continually compared our findings to existing literature as well as what we knew of student behaviour.
  
Phase 3: Dashboard Creation
 
  
By the final phase, with a good understanding of the data and case, we will perform statistical analysis for showing which factors affect confidence. From this, we will be able to develop recommendations for SMU Library.
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Phase 4: Statistical Analysis
  
Steps include:
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With a good understanding of the data and case, we performed statistical analysis.
# Conduct statistical analysis to show correlation between training and confidence
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The steps include:
# Interpret the analysis to develop strategies that SMU Library can adopt
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* Conduct statistical analysis to show correlation between training and confidence
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* Interpret the analysis to develop strategies that SMU Library can adopt
  
 
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Revision as of 01:27, 10 April 2018

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Project Motivation


The SMU Libraries Analytics and Research Department strives to develop a data-informed approach for achieving strategic objectives related to library operations and user needs. For this purpose, they have conducted an initial survey for the freshman batch of 2017 to evaluate the difference in their confidence level in various research skills before and after their first semester at SMU. The library currently aims to develop it’s trainings (content, methodology & availability) catering to solving specific student problems associated with those skills based on findings from the survey. Considering the importance of using library resources efficiently, it is central to understand the different trends and patterns students demonstrate in their usage of library resources and how it relates to attributes like modules undertaken, trainings attended and so forth. This will help us to provide the library with specific problems and targeted solutions based on schools and modules to eventually make the research process of an SMU student more effective and efficient.


Project Objectives


The objectives of the project are the following:

  1. Business objective: To discover the current confidence level of freshmen across different faculties and identify trends. Moreover, to explain, with clear visuals, how students have responded to different trainings for each skill at the end of the semester
  2. Technical objective: To use data analytics tools and statistical methods to study the data and obtain insights to facilitate the business objective

To achieve our two primary objectives, we will need:

  • To understand the data domains
  • To understand the library training process
  • To identify if there exist any students who experience high or low confidence and its contributing factors
  • To create a visual representation of the effectiveness of the trainings conducted during the semester, and provide recommendations.

Data


The sponsor conducted two surveys with the freshman batch of 2017. Pre-survey was conducted before the start of the semester (Aug 2017) and post-survey at the end of the semester (Nov 2017). The pre and post survey datasets contain responses of students before and after the first semester on their confidence level in research skills. After having cleaned and compiled the two sheets, the record attributes are as follows:

Team20 Data Dictionary.jpg


Project Methodology


Our methodology can be summarised as:

  1. We began our analysis by transforming the data that was provided
  2. We carried out exploratory data analysis using Tableau 10.0. This is where we did the visualisation analysis using the divergent stacked bar graphs
  3. From the initial insights, we sought to statistically prove the relationships that were observed. For this, we used JMP Pro 13 to carry out the chi-squared tests
  4. We conducted the text analysis to find out if students had any major issues with the trainings conducted
  5. Lastly, we used all the analysis done to give recommendations to the library

Project Scope


Phase 1: Learning about the Case Context

We gathered information about the trainings conducted by the library to learn about the case context. This includes:

  • Mapping out the workshops and trainings conducted by the library across the semester targeted for freshmen
  • Reviewing the content of the trainings conducted and how they relate to the courses taken by freshmen from the different schools


Phase 2: Data Cleaning

As we were given several datasets by our sponsor, in the first phase, we studied the datasets to understand each of their variables and values to discern which ones would be useful given our project scope. Following that, we furthur studied the variables and values of the datasets that we chose to use. This steps include:

  1. Recording the description and range for each variable and its values
  2. Identifying irrelevant or duplicate fields
  3. Resolving missing and invalid values
  4. Cross-check related variables to verify accuracy
  5. Transform variables for ease of analysis
  6. Record assumptions made
  7. Convert data values appropriately by removing null values, filling appropriate values
  8. Combining related datasets on key variables
  9. Documenting all of the above


Phase 3: Data Exploration

In the second phase, we conducted exploratory data analysis. The steps include:

  • Studying the distributions of variables
  • Identifying and treating outliers/anomalies
  • Checking of assumptions about the relationships between the variables
  • Develop hypotheses based on literature

This analysis was iterated a number of times, and we continually compared our findings to existing literature as well as what we knew of student behaviour.


Phase 4: Statistical Analysis

With a good understanding of the data and case, we performed statistical analysis. The steps include:

  • Conduct statistical analysis to show correlation between training and confidence
  • Interpret the analysis to develop strategies that SMU Library can adopt