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<td>[http://sis.smu.edu.sg/faculty/profile/83109/Seema%20CHOKSHI Seema Chokshi]</td>
 
<td>[http://sis.smu.edu.sg/faculty/profile/83109/Seema%20CHOKSHI Seema Chokshi]</td>
 
<td>[[Kolaveri Di Social Analytics Project]]</td>
 
<td>[[Kolaveri Di Social Analytics Project]]</td>
<td>"[http://www.youtube.com/watch?v=YR12Z8f1Dh8|Why This Kolaveri Di]" is a Tamil song from the soundtrack of Tamil film 3. It was written and sung by actor [http://en.wikipedia.org/wiki/Dhanush|Dhanush] and composed by music director [http://en.wikipedia.org/wiki/Anirudh_Ravichander|Anirudh Ravichander]. The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky "[http://en.wikipedia.org/wiki/Tanglish|Tanglish]" lyrics. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. Within a few weeks, YouTube honoured the video with a Recently [http://www.sify.com/movies/kolaveri-bags-youtube-gold-award-news-news-lmhmfCidgif.html?scategory=tamil|Most Popular Gold Medal Award] for receiving a large number of hits in a short time. The objective of this project is to identify the key element(s) that explains the success of this video, particularly for its capability in drawing listeners and spreading its viral effect over the online domain. The analysts are required to submit a report, detailing out these elements along with some recommendations that could help to replicate its success.
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<td>"[http://www.youtube.com/watch?v=YR12Z8f1Dh8|Why This Kolaveri Di]" is a Tamil song from the soundtrack of Tamil film 3. It was written and sung by actor [http://en.wikipedia.org/wiki/Dhanush Dhanush] and composed by music director [http://en.wikipedia.org/wiki/Anirudh_Ravichander Anirudh Ravichander]. The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky "[http://en.wikipedia.org/wiki/Tanglish Tanglish]" lyrics. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. Within a few weeks, YouTube honoured the video with a Recently [http://www.sify.com/movies/kolaveri-bags-youtube-gold-award-news-news-lmhmfCidgif.html?scategory=tamil Most Popular Gold Medal Award] for receiving a large number of hits in a short time. The objective of this project is to identify the key element(s) that explains the success of this video, particularly for its capability in drawing listeners and spreading its viral effect over the online domain. The analysts are required to submit a report, detailing out these elements along with some recommendations that could help to replicate its success.
 
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= Administrator =
 
= Administrator =
 
The administrator for this wikipage is [http://sis.smu.edu.sg/about/staff/instructors/daniel-koh-kian-wei Daniel]. You may contact him at danielkoh@smu.edu.sg .
 
The administrator for this wikipage is [http://sis.smu.edu.sg/about/staff/instructors/daniel-koh-kian-wei Daniel]. You may contact him at danielkoh@smu.edu.sg .

Revision as of 14:39, 22 August 2014

Analytics Practicum (ANLY482)

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The Analytics Practicum module (ANLY482) is a compulsory module for those who are taking the Analytics Second Major program. It involves a project that assess the students' ability to apply analytics in real-time events extensively. These projects come from both the academics and industry. Students can also get a good sense of how analytics are used in their field of study.

Students are encouraged to observe statistical fundamentals and maintain good analytical minds that give a good, careful and thoughtful study of the data. Other than having a positivist mindset, students are also encouraged to cultivate an interpretivist mindset, where any form of interpretation is never definitive and a search of truth is strongly evident, regardless of how treacherous the search may be.

The field of data analytics is a science field but students should also have a good blend of the arts and science of studying data. It is not enough to conclude scientifically; one should also paint a story that invokes the background, essence and meaning of the scientific results. That requires the art of studying data.

Ethics play a big role in data analytics. Data should not be fabricated; results should not be inflated or artificial. Observing proper ethics with a good conscience will ensure a bright future for those who undertake the role of a data analyst.

Welcome to the Analytics Practicum (ANLY482)! - a place where students turn into professional analysts.


List of projects for ANLY482.

Supervisor Team Project Member(s) Sponsor
Seema Chokshi Kolaveri Di Social Analytics Project "This Kolaveri Di" is a Tamil song from the soundtrack of Tamil film 3. It was written and sung by actor Dhanush and composed by music director Anirudh Ravichander. The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" lyrics. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. Within a few weeks, YouTube honoured the video with a Recently Most Popular Gold Medal Award for receiving a large number of hits in a short time. The objective of this project is to identify the key element(s) that explains the success of this video, particularly for its capability in drawing listeners and spreading its viral effect over the online domain. The analysts are required to submit a report, detailing out these elements along with some recommendations that could help to replicate its success.
  1. Lee Jaehyun
  2. Chan Wei Yin
Srinivas K Reddy
Seema Chokshi Visualization of Market Trends Consumer research has been a hot topic. Businesses and government agencies are interested to know the satisfaction levels of Singaporean consumers and effectively take actions that can create valuable and meaningful impact in the society. This project explores these satisfaction levels. It uses the respondent level data from the Satisfaction Index of Singapore (2008-2013). The objective of this project is to produce a dashboard that shows market trends visually.
  1. Mohamed Yousof Bin Shamsul Hameed
  2. Kee Eng Sen
Marcus Lee
Seema Chokshi Self-adaptive Topic Creation and Projection based on Social Trends The background of the project is horizon scanning; creating an analytical platform that is scanning the online (social/established data) to identify upcoming topics and keywords clusters. The objective is to not stop at the cloud creation but to be able to provide a time series analysis and forecast of the ‘relevance’ of the topic over the course of X number of days
  1. Fransisca Fortunata
David Hardoon

Administrator

The administrator for this wikipage is Daniel. You may contact him at danielkoh@smu.edu.sg .